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Blu-ray Sales, November 19-25: Brave Is Number One After Black Friday

Posted November 28, 2012 10:27 PM by Josh Katz

Blu-ray DiscDuring the week that ended on November 25th, the home media market enjoyed robust sales throughout Thanksgiving week, with Black Friday and Cyber Monday two particular highlights. Walt Disney Home Entertainment's Brave definitely benefited from both online and brick-and-mortar retailers' many deals, as it yet again topped the Blu-ray-only and overall package media charts. The Pixar Animation adventure continued to perform strongly on small screens after its slightly underwhelming theatrical showing, though its HD market share fell somewhat - while that figure first totalled 51%, the market share dropped to just 28%.

The rest of the week's winners vary, depending on whether or not one is looking at the Blu-ray-only or overall package media charts. Regarding just Blu-rays, a new release, The Expendables 2, took the number two position; Lionsgate's popular action extravaganza sold 58% as many Blu-rays as Brave and had a 52% HD market share. Just below it at third place was another Top Three mainstay, Sony Pictures' The Amazing Spider-Man, which sold 44% as many Blu-rays as the Pixar feature and had an HD market share of 69%.

In terms of the overall package media rankings, however, Dr. Seuss' The Lorax came in at second place, moving 34% as many total units as Brave and having a 13% HD market share. The Hunger Games followed that feature, and it also sold 34% as many units as Brave; in addition, The Hunger Games' HD market share was 33%.

Top Ten Blu-ray Sellers for Week Ending 11/25/12:
  1. Brave
  2. The Expendables 2
  3. The Amazing Spider-Man
  4. The Hunger Games
  5. Prometheus
  6. Cinderella
  7. The Avengers
  8. Sherlock Holmes: A Game of Shadows
  9. Wrath of the Titans
  10. Secret of the Wings
Top Five Home Media Sellers for Week Ending 11/25/12 (% of Blu-ray's Market Share Noted):
  1. Brave (28%)
  2. Dr. Seuss' The Lorax (13%)
  3. The Hunger Games (33%)
  4. Madagascar 3: Europe's Most Wanted (8%)
  5. The Expendables 2 (52%)
Top Three Blu-ray 3D Sellers for Week Ending 11/25/12 (Per % of Total Unit Sales):
  1. Harry Potter and the Deathly Hallows: Part 2 3D (60%)
  2. Prometheus 3D (20%)
  3. The Amazing Spider-Man 3D (13%)
  4. The Adventures of Tintin 3D (8%)
  5. Wrath of the Titans 3D (7%)

Source: Home Media Magazine | Permalink | United States [Country settings]

News comments (11 comments)

  Nov 28, 2012
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For the last 3d percentages, I guess that someone is using the same math that congress is using: 60+20+13+8+7= 108%. The same for the "Top Five." Unfortunately the I bought most of the titles before Black Friday and Cyber Monday. I never learn.

  Nov 28, 2012
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Yeah it's bad when the only Black Friday Blu-rays I picked up was Salt and Soldier and those were mainly to get to $25 free shipping minimum on Amazon. Though Soldier actually was on my price tracker list. Salt was a toss in. All the awesome deals were on titles I had already.I kept an eye on the Indiana Jones Collection but it didn't drop to my range.

Ray O. Blu
  Nov 28, 2012
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Actually, Congress doesn't go by (Per % of Total Unit Sales) or (% of Blu-ray's Market Share Noted), but these lists do.

  Nov 29, 2012
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@beric3236......Josh Katz might just love Lost
atomik kinder
  Nov 29, 2012
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@ beric 3236 ......That is not how the percentages work. It is 60% of all copies of Harry Potter and the Deathly Hallows Part 2 were 3D, not 60% of all 3D sales were Harry Potter and the Deathly Hallows.

  Nov 29, 2012
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What atomik said... It's not like those 5 movies were the only 3D movies sold last week.

  Nov 29, 2012
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Was happy to snag Brave on a lightning deal for $9 on the second try. Missed it the first day. Sold out in about 20 seconds each time -- now that's lightning!

  Nov 29, 2012
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Nice to see the underrated Wrath Of The Titans back on the top ten. Picked up the steelbook from BB for 9.99
Lord of Cinema
  Nov 29, 2012
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I went to Best Buy on Monday to pick-up "Brave" during the lightning deal ($8.99). I showed them the deal and they honored it w/o charging me shipping!

Top contributor
  Nov 30, 2012
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I hope beric3236 isn't in charge of anything involving math or reading comprehension.

  Nov 30, 2012
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wow I'm glad "Prometheus" keeps on Top 10, I really want a sequel

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