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Blu-ray Sales, November 26-December 2: Men in Black 3 Neuralizes Brave

Posted December 5, 2012 10:53 PM by Josh Katz

Blu-ray DiscDuring the week that ended on December 2nd, Sony Pictures' Men in Black 3 topped the Blu-ray-only media charts. Director Barry Sonnenfeld's third installment in the popular sci-fi comedy franchise franchise made a huge sales impression in just a few days; it streeted on Friday, November 30th as opposed to Tuesday the 27th, and still it managed to top the Blu-ray chart. The film also enjoyed a strong initial showing on the 3D Blu-ray chart - 12% of its total numbers came from 3D. These totals bode well for Men in Black 3's small-screen future, as does its solid HD market share of 59%.

Just behind Men in Black 3 on the Blu-ray ranks was Disney's Brave. After two weeks, the animated adventure finally conceded the top spot to another feature, though it still managed to sell a large amount of Blu-ray units - 98% as many copies as Men in Black 3 - and to score a 47% HD market share. In fact, when taking into consideration overall package media copies, Brave actually held on the number one sales position, besting even Men in Black 3. On that chart, Men in Black 3 sold 82% as many total units as the Pixar feature.

Finally, another animated feature - Universal Studios' ParaNorman - rounded out the last of the top three spots on the Blu-ray-only list. ParaNorman had a slightly disappointing box-office showing when it premiered theatrically last August; it grossed over $55 million domestically on top of its $60 million production budget. However, its high debut position on home media compensates somewhat for its theatrical performance, particularly if the feature continues to linger on the package media charts in the weeks to come. ParaNorman had a Blu-ray market share of 46%, and it sold 50% as many Blu-rays as Men in Black 3.

Top Ten Blu-ray Sellers for Week Ending 12/02/12:
  1. Men in Black 3
  2. Brave
  3. ParaNorman
  4. The Expendables 2
  5. Lawless
  6. The Amazing Spider-Man
  7. Prometheus
  8. Bond 50
  9. The Avengers
  10. Cinderella
Top Five Home Media Sellers for Week Ending 12/02/12 (% of Blu-ray's Market Share Noted):
  1. Brave (47%)
  2. Men in Black 3 (59%)
  3. Dr. Seuss' The Lorax (8%)
  4. ParaNorman (46%)
  5. The Expendables 2 (44%)
Top Three Blu-ray 3D Sellers for Week Ending 12/02/12 (Per % of Total Unit Sales):
  1. Prometheus 3D (41%)
  2. The Amazing Spider-Man 3D (20%)
  3. Secret of the Wings 3D (16%)
  4. Men in Black 3 3D (12%)
  5. The Polar Express 3D (11%)



Source: Home Media Magazine | Permalink | United States [Country settings]

News comments (7 comments)



Rainman208
  Dec 05, 2012
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Nice for MIB 3, it's a fun film, I just got through watching my copy. Also good to see Prometheus still in the top 10.

thephantomcat
  Dec 06, 2012
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I enjoyed MIB3, just haven't picked it up yet. But I probably will eventually.

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wnicholas76
  Dec 06, 2012
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I'll be picking up MIB 3 soon. Hopefully it'll be at a lower price on the day after Christmas.

mattymoron
  Dec 06, 2012
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Crazy that something as expensive as Bond 50 cracked the Top 10.

movieman1979
  Dec 06, 2012
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I'm guessing the Bond 50 appearance has plenty to do with amazon's gold box deal that occurred last Sunday

bookcase
  Dec 06, 2012
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I think ParaNorman would've moved more copies if they had priced it more aggressively. Both the 2D and 3D versions were much more expensive than most new releases.
renoreigns4ever
  Dec 07, 2012
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I agree with you bookcase. I went to pick it up the day of release and 2D version alone was $25.00. I've spent that much many a times on movies but something told me to hold off and that was hard because I loved it in the theater.


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