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BDA Comments on the End of the Format War

Posted February 19, 2008 11:55 AM by Josh Dreuth

Blu-ray Disc AssociationThe Blu-ray Disc Association has made an official statement regarding Toshiba's announcement that they would no longer be supporting the HD DVD format. Andy Parsons, Chairman, Blu-ray Disc Association U.S. Promotions Committee commented, "We in the Blu-ray Disc Association are very happy that this long format war is officially over. Now the task ahead for our member companies is to promote the Blu-ray Disc format as the best way to bring premier quality high definition content into consumers' lives."

As the main supporter of the HD DVD format, Toshiba's announcement that they no longer would be supporting the format effectively ends the format war and Blu-ray has been proclaimed the victor. As the only high definition format viable for consumer adoption, the BDA's focus will now be shifted towards ensuring consumers understand the advantages of Blu-ray and the superior movie experience it offers.


Source: Blu-ray.com | Permalink | United States [Country settings]

News comments (79 comments)


Leon
  Feb 19, 2008
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Go Blu !

Sonny
  Feb 19, 2008
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SWEET!!!!

MATTYBLU2
  Feb 19, 2008
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you know it...

Yaaaaa whoooooooooo!!!!

CptGreedle
  Feb 19, 2008
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BLU-RAY forever!! :D:D:D:D:D:D:D

PLASMA-1080P-FULLHD
  Feb 19, 2008
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FUTURE IS BLU!

Ichiruki
  Feb 19, 2008
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LOL i love these headlines!!!

clownface
  Feb 19, 2008
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Great, now all we need is for Universal & Paramount to swollow their pride and get on the Blu bandwagon!

Zaphod
  Feb 19, 2008
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I <3 Blu-ray!

MacDaddyOJack
  Feb 19, 2008
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So are Paramount and Universal let out of contractual obligations now or when Toshiba oficially stops production?
ezcobar411
  Feb 19, 2008
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Blu is GREEEEEEEEEEEEEEEEEAAAAAAAAAAAAAAAAAAAAAAAAAt

GarettP
  Feb 19, 2008
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Thank God I took the Blu Pill!

Rainman208
  Feb 19, 2008
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I'll do my part for sure. Blu RULES !!!

Can't wait fo hear from Universal & Paramount.

SasH
  Feb 19, 2008
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Pure Pwnage

MartinMan
  Feb 19, 2008
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what a great day

the format war is over and Fidel Castro resigns as president of cuba

common_sense
  Feb 19, 2008
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Got to love Blu!

shankmanmonster
  Feb 19, 2008  

bluflu
  Feb 19, 2008
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Blu-ray FTW!!!

thespindoc
  Feb 19, 2008
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I'll remember this day more for Blu's victory, than Castro! :^)

XSilentCobraX
  Feb 19, 2008
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i hope Universal and Paramount will announce something soon, i cant wait

Paden
  Feb 19, 2008
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I love it too. But what will be have to discuss now?
Hero_Sky
  Feb 19, 2008
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You know the HD-DVD enthusiasts will still live in denial and continue to support HD-DVD

Caligula
  Feb 19, 2008
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RIP TOSHIBA! Blu-ray lives!

Stinkin Mushroom
  Feb 19, 2008
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cool!

BooWho?
  Feb 19, 2008
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"If you look at it from a purely technical side, HD DVD was perhaps slightly superior compared with Blu-ray," said Checchia.

The key to Sony's success this time around was that its chief executive Howard Stringer, a former head of the company's North America division, drew on his Hollywood contacts to drum up support for Blu-ray.

Blu-ray's success was also helped by its inclusion in Sony's PlayStation 3 video-game machine.

http://ca.news.yahoo.com/s/afp/080219/technology/entertainment_it_electronics_consumer_japan

1Fish2FishRedFishBlu
  Feb 19, 2008
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Hopefully the departure of Red competition will not keep prices artificially high

Zixxer
  Feb 19, 2008
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Universal and Paramount announcement: http://www.engadgethd.com/category/blu-ray/

maineventer44
  Feb 19, 2008
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WE LOVE BLU!!!

apollo92178
  Feb 19, 2008
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As one of your Captains, I congragulate all you men and women on your hard fought campaign, It
was an honor to fight by you and it will be an honor to live to amongst you. As I am sure we will take
those Toshiba scoundrel to war crimes tribunal, piliage their villages and hear the lamentations of
their women, let keep our eyes on the prize and that toppling over SD DVD. THIS IS BLU RAY!!!!!!!!!

monkyman
  Feb 19, 2008
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Again, great news. I wil remember this day, like I remember the day Paramount defected. (only this day is way better)

Kairav
  Feb 19, 2008
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Love You BDA

yspkrk
  Feb 19, 2008
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I love happy ending...after the villain died!!

TK421
  Feb 19, 2008
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Finally the WAR is over, now lets get started on ALL of those movies we want to have on the One, the Only, BLU-RAY FOREVER !!!!

EvolutionCherry
  Feb 19, 2008
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A great day for real fans of home video.

visual0ne
  Feb 19, 2008
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Cans wait to see Paramount come crawling back with Universal trailing right behind them. Just a
matter of when will they make their respective accouncements? Anyone heard anything yet?

bkbluray
  Feb 19, 2008
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Thank God the right side won this time! Thank you BDA for all your hard work in bringing the right format into victory!!!

Can't wait for a huge number of exciting titles to be released this year and beyond.

Thanks to EVERYONE for being on the Blu team!

E-Dogg
  Feb 19, 2008
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Game over...

Top reviewer
steve1971
  Feb 19, 2008
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It was a long bitter struggle between these 2 factions. Now its over. But another war is ahead in the form of Blu Ray vs Regular dvd. The war has just begun.

w_tanoto
  Feb 19, 2008
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congrats to the BDA, and congrats to us all.

Zixxer
  Feb 19, 2008
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Thank you fellow Blu-ray enthusiasts!

sj001
  Feb 19, 2008
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Kudos to the BDA!

A well earned, and well-deserved victory.

rwmega
  Feb 19, 2008
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We chose wisely. Go Blu!!!
JT_Designer
  Feb 19, 2008
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Tell this to Paramount and Universal who now have to transfer all of their movies onto Blu-ray. I don't want a copy and paste either. There should be no compressed audio like HD-DUD has.

transcension
  Feb 19, 2008
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Yeah!

tru2blu707
  Feb 19, 2008
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wow. the war is finally over. i feel like a million dollars right now. we will finally get all the spielberg movies and hopefully lucas and peter jackson films also. what a great day! it should be a national holiday today lol

LBJMVP23
  Feb 19, 2008
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Great News!

onehothemi
  Feb 19, 2008
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IS IT TOO LATE to say I told ya so lol hahahah "Your future is clear, you destiny is with me young Skywalker..." oooo i can't wait!
HenryPeter
  Feb 19, 2008
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Thank god bluRay won...now I can finally get my wife to get off my back...she was so sure that HD would prevail and I would never have heard the end of it!!!Yipee

Top HT gallery
DAMNSAM77
  Feb 19, 2008
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Ding Dong!!!! DING DONG!!!! DINNNNNG DONNNNNG!!!!!

Robert Franklin
  Feb 19, 2008
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I'm very gald that it is finally over!! Woo Hoo!! Man, if I could do flips right now, I would. :-)

TruBlu2
  Feb 19, 2008
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BDA is happy as is all of us.

The World is Blu

venom121584
  Feb 19, 2008
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i love blu
jerome23
  Feb 19, 2008
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finally...weve all know this whole time that were winners hahah...
Blu Rubbish
  Feb 19, 2008
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if blu ray is so good why is the matrix still not on it.
tmok2000
  Feb 19, 2008
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Did Microsoft make any official announcement yet?
blu-winPSwii60
  Feb 19, 2008
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Confirmed! Great. Can't wait to hear from the wii60 boys.

cajun1975
  Feb 19, 2008
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Very, very nice!!!!
DRKNOCKBOOT
  Feb 19, 2008
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Holleration!!!!!!!!!!!!!

Top contributor
Guinness7
  Feb 19, 2008
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Now lets see how thing turn out since there is no more HDDVD.
VEGAZ5
  Feb 19, 2008
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GOOD SHOW , GOOD SHOW INDEED!!!
Balquin
  Feb 19, 2008
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This is a grand day for all Blu supporters. As for Toshiba, I think it would be best for them to look at all the BD players and try to make a reference player to show that they really want HD media to be the future.
bbg
  Feb 19, 2008
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Blu-ray has always been number 1 ... now there's no fog in the way of people seeing so
whiteboy70176
  Feb 19, 2008
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Awesome! I knew this day would come!

JaCKyL
  Feb 19, 2008
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doesnt get much better than that!!!

Todd
  Feb 20, 2008
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I was driving home from work listening to talk radio and heard that TOSHIBA HAS OFFICIALLY ENDED THE FORMAT WAR! IT IS OVER AND IT IS OFFICIAL!
blu-man
  Feb 20, 2008
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Is anyone worries agout the prices of Blu dvds now, dont get me wrong, me and the lads here in Ireland are celebrating the news, its just the average price for a Blu ray movies is 35 = $50, with no competition will there the prices go up as with lots of other products on the market that dont have competitioni?
I hope not, it just is very expensive for blu ray here in Ireland already.
rottiforyou2
  Feb 20, 2008
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It makes me wonder how some people get out of bed in the morning. Blue-Ray disk????
Make good for skeet pratice. Just another way for the rich to get richer, oh ya you can get
more s**t on the disk least we forget, charge more for this info.
People are so lame, take a good look around you, Opec needs the price of oil to go up
so the cut production, and blow up a plant. Movie companies want more mony, force Blue-Ray
down the people's necks.
Just my 2 cents worth, if some of you cant see what is going on in the world, man I feel sorry
for you. I have seen movies on both disk and they are no different, oh but they are not compatable with each other.
Flame away NOT!

Rotti's forever! The best defense in home protection. The only dog that will freely give it's
life to protect your stash.
blu-man
  Feb 20, 2008
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Well Im not sure what TV you are using rottiforyou2 but there is a difference if you use the correct (Full HD 1080p), there is a whole different side to picture quality. No one is forcing me to buy anything, I choose blu ray, I was just wondering about the prices now that blu ray has won. and Im have no idea what you are talking about in half of your comments, What is Rotti's????
I need some comments on the blu ray prices not this kinda comment.

GreatWhite83
  Feb 20, 2008
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actually as the mass market buys into blu ray, prices should come down, just like dvds and cds have over the years
blu-man
  Feb 20, 2008
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Hi GreatWhite83, I hope that is true. but in the mean time I will enjoy all the blu I have.

GreatWhite83
  Feb 20, 2008
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blu-man if your from the UK, although most blu rays are expensive up to 30 in the UK, they can be found quite cheap, for example Asda have 300, The Prestige, Full Metal Jacket definitive edition and Iwo Jima for 12.90 each with free delivery at the moment. All have lossless audios.
blu-man
  Feb 20, 2008
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Thank you GreatWhite83, thats brill news, I travel to UK a lot from Ireland so I can take advantage of this. nice one

GreatWhite83
  Feb 21, 2008
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blu-man you have to purchase on www.asda.co.uk website to take up online offers as they are still at least 20 in the store. Another good site is www.sendit.com and again you can pick up good blu ray deals, pursuit of happyness for 10 inc free delivery and they are based in Ireland so you will get delivery quicker than i have, it usually takes 3-5 days from sendit.com. hope that helps you.

HDXA2
  Feb 22, 2008
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(The key to Sony's success this time around was that its chief executive Howard Stringer,
a former head of the company's North America division, drew on his Hollywood contacts
to drum up support for Blu-ray)

http://ca.news.yahoo.com/s/afp/080219/technology/entertainment
_it_electronics_consumer_japan

(The Real Reason Warner Went Blu-ray)

http://gizmodo.com/344680/the-real-reason-warner-went-blu+ray

(Forget about customer satisfaction or superiority of image quality.
The real issue in the war between Blu-ray and HD DVD was about royalties)

http://www.news.com/8301-10784_3-9874317-7.html?tag=
nefd.lede

With Blu/hd only being 1% of the market, good luck at defeating DVD when most people with a good upconverter cant tell the difference between blu/hd and dvd except the videophiles ?

Sony only won because they were able to monopolize the market, once they got the majority
of the studios it was only time until the retailers fell into place. It was all about the money no one really cared about the consumer or letting them have a choice in the matter ?
But thats right, blu won because of you guys ^o)
blu-man
  Feb 22, 2008
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Hey GreatWhite83 , many thanks again, thata a real help my friend...cheers

socrfan
  Feb 23, 2008
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Why is everyone so happy about this? Competition is what brings on development. The competition is now effectively gone. This is not going to make hd technology any better. When a company owns the market they don't have to bother making a better product. They don't have to come up with new ideas. They, basically, don't have to care about the consumer. It becomes "our way or nothing". There was no reason why both formats could not continue. Now you pretty much have a monopoly and have flushed much of the inovation you might have seen down the toilet. I have nothing against BR but I think this whole thing had less to do with quality and more to do with behind closed door dealings than we will ever know about.

GreatWhite83
  Feb 23, 2008
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socrfan.. your opinion is flawed blu ray technology is superior, it has a special coating to protect from scratches (consumer in mind) therefore sony have taken great care and invested millions of $ into the technology. More space (100gb prototype disc) (extra special features, more storage for music, photos etc again consumer in mind) It is down to the movie studios if they use lossless audio, or the better AVC codecs. Sony have done a great job with the technology.

Also dvd had no competition prices were 20-25 a dvd when they first arrived, who would of thought you can now buy them for 3 and get free dvds in newspapers. Blu rays will drop in time, to hit the mass market as the mass market = billions $

as i mentioned you can still pick up decent blu rays for as little as 12, you just need to look around

Equus asinus
  Feb 23, 2008
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Analysts: Studios will gain from HD DVD's exit, but consumers' won't ?

http://www.betanews.com/article/Analysts_Studios_will_gain_from_HD_DVDs_exit_
but_consumers_wont/1203532784\


We lov Sony, Right ???

thetruthisoutthere
  Feb 24, 2008
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Blu-ray could still lose HD video war: Toshiba

http://www.current.com.au/2008/02/20/article/HXGEAZOXNF.html

socrfan
  Mar 16, 2008
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GreatWhite83, you mention how the tech for BR is superior. Maybe it is but the things you mention were developed while HDDVD was in business. Now that it's not what will we see from Sony? When you've got the captive audience it becomes a take it or leave it state of affairs. Sony had to push their tech when they were competing for your money, but now, why bother?


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