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Blu-ray Sales, December 10-16: Ted's Misbehavior Scores Top Sales

Posted December 20, 2012 08:05 AM by Josh Katz

Blu-ray DiscFor the week that ended on December 16th, Universal Studios' Ted won the top sales position on both the Blu-ray-only and overall package media charts. The film is the first live-action feature from Family Guy creator Seth MacFarlane, and the audience interest that MacFarlane has built up over the last ten years certainly bolstered his cinematic debut - the $50 million comedy grossed over $500 million worldwide. In terms of its home media showings, Ted bested even The Dark Knight Rises, and it had an HD market share of 49%.

Second place in the Blu-ray-only and overall package media charts belonged to Warner Home Entertainment's The Dark Knight Rises. Director Christopher Nolan's final entry in his Academy Award-winning Dark Knight trilogy suffered in comparison to Ted's figures; it only sold 55% as many Blu-rays (though it enjoyed a slightly higher HD market share of 51%) and only 52% as many total units as Seth MacFarlane's raunchy comedy. However, diminished interest does not mean no interest, and so The Dark Knight Rises continued to thrive in the top five sales positions, with the related Dark Knight Trilogy boxset also scoring high sales placements - spot five on the Blu-ray-only chart and spot six on the overall package media chart.

Finally, another Universal title rounded out the last of the top three spots on the Blu-ray-only list: The Bourne Legacy. This "sidequel" to the Bourne franchise disappointed critics and audiences somewhat when it premiered theatrically last August - after accruing a budget of roughly $125 million, the film grossed just over $113 million domestically. However, the picture did well on its small-screen debut, contending directly with both Ted and the various Dark Knight Rises-related products. The Bourne Legacy sold 49% as many Blu-rays as Ted and garnered a Blu-ray market share of 59%, and it also sold 41% as many total units.

Top Ten Blu-ray Sellers for Week Ending 12/16/12:
  1. Ted
  2. The Dark Knight Rises
  3. The Bourne Legacy
  4. Ice Age: Continental Drift
  5. The Dark Knight Trilogy
  6. Finding Nemo
  7. Brave
  8. The Avengers
  9. Men in Black 3
  10. The Amazing Spider-Man
Top Five Home Media Sellers for Week Ending 12/16/12 (% of Blu-ray's Market Share Noted):
  1. Ted (49%)
  2. The Dark Knight Rises (51%)
  3. The Bourne Legacy (59%)
  4. Ice Age: Continental Drift (41%)
  5. Brave (35%)
Top Three Blu-ray 3D Sellers for Week Ending 12/16/12 (Per % of Total Unit Sales):
  1. Finding Nemo 3D (46%)
  2. Prometheus 3D (25%)
  3. The Polar Express 3D (12%)
  4. The Avengers 3D (10%)
  5. The Amazing Spider-Man 3D (8%)



Source: Home Media Magazine | Permalink | United States [Country settings]

News comments (8 comments)



Beast
  Dec 20, 2012
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Nice sales numbers for Ted.

Rainman208
  Dec 20, 2012
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Good numbers for Bourne Legacy as well.

thephantomcat
  Dec 20, 2012
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Nice to see two great films like Ted and Bourne doing so well.

GenPion
  Dec 20, 2012
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If the sales were combined for The Dark Knight Rises and The Dark Knight Trilogy would it then essentially be #1 (for the Dark Knight Rises)? Probably not... but that would have been cool. Instead, it sounds like Ted is almost completely outselling The Dark Knight Rises now.

Sith
  Dec 20, 2012
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Ted just came out and made a half of a billion dollars. It should be number 1. I'm sure Batman will go back next week.
MarkyMarc43
  Dec 20, 2012
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Sort of off topic - but in reviewing the list of upcoming blu rays, I'm curious why there are so many re-releases of already existing discs. Is there something different about them such as improved quality? I'm confused.
Joen
  Dec 20, 2012
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@MarkyMarc43: You must be referring to the 600 or so Paramount titles that will be distributed by Warner Home Video as of January 1, 2013.

Boothill Gunslinger
  Dec 21, 2012
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@thephantomcat: Erm ... Bourne wasn't that "great," as you put it.


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