LG Electronics USA has announced that the eagerly-awaited 55-inch class (54.6-inch diagonal) WRGB OLED (Organic Light Emitting Diode) TV will be available in the United States beginning in March. The suggested prices for the new OLED TV is $11,999.
Only 0.16 inches (4 millimeters) thin and weighing less than 22 pounds (10 kilograms), LG's OLED TVs produce astoundingly vivid and realistic pictures thanks to its superior WRGB technology:
LG's unique Four-Color Pixel system features a white sub-pixel, which works in conjunction with the conventional red, blue, green setup to create the perfect color output.
LG's exclusive Color Refiner delivers even greater tonal enhancement, resulting in images that are more vibrant and natural than anything seen before.
The 55-inch OLED TV also offers an infinite contrast ratio, which maintains optimal contrast levels regardless of ambient brightness or viewing angle.
I don't think it's classed as 'burning' money - you get a state of the art piece of technology for it, that's the way it's always worked. Hopefully this will take off if it's as good as they say and OLED will gradually supercede LCD for televisions in the home, thereby bringing the price down over time. If you want the best now you gotta pay for it!