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Sony Announces 2013 Bravia TVs at CES

Posted January 8, 2013 02:28 AM by Webmaster

SonySony has expanded its 4K UHD XBR LED TV line by adding 65-inch and 55-inch screen sizes to the X900A series of 4K Ultra HD TV. At CES in Las Vegas, Sony also unveiled the new W and R series of HD LED TVs. The new 4K LED TV models with 55- and 65-inch screen sizes (the XBR-65X900A and the XBR-55X900A) will be introduced on the market this spring.

According to Sony's official press release, the XBR-X900A series of 4K LED TVs employ many technological advances to achieve their stunning picture. For example, the 4K X-Reality PRO picture engine reduces visual noise and corrects image shapes. TRILUMINOS Display LED backlighting is used in the XBR 4K LED TVs to present rich, authentic color with subtle tones while also replicating bold colors including hard-to-reproduce reds and greens. By integrating QD Vision's Color IQTM optical component with Sony's unique display technologies, these televisions achieve significantly wider color gamut and provide a far more natural and vivid viewing experience with a heightened sense of depth. This wider color gamut also enriches and improves picture quality of personal content captured on compatible Sony digital cameras and camcorders compatible with TRILUMINOS Color, which contains wide-color gamut information in its content. Furthermore, Sony offers Blu-ray Disc players compatible with TRILUMINOS Color, allowing consumers to fully enjoy Blu-ray content shot in wide and rich color.

Along with offering its best-ever picture quality, the XBR-X900A series, 4K UHD LED TVs offer a better sound experience by incorporating an end-to-end Sony audio solution. Utilizing a Signal-to-Sound Architecture, these TVs incorporate Sony's own magnetic fluid speakers and unique digital signal processing technology to deliver smooth midrange, lower vibration and deep bass. The front facing speakers on XBR 4K LED TVs extend Sony's new design concept to match the exterior aesthetic of some of the other 2013 models for the home with a striking, angular, faceted outer cabinet incorporating the Sense of Quartz design concept.

All XBR-X900A models are Wi-Fi enabled and offer a wide range of internet connected services including Sony's smart connect solutions, enabling cross-device connectivity between mobile devices and their TV. With features such as One-touch mirroring and TV SideView, the X series TVs provide greater control and additional content options by interconnecting media sources across the home and mobile entertainment ecosystem.

The W series of LED BRAVIA televisions includes the KDL-W650A, KDL-W802A and KDL-W900A. All models are Wi-Fi enabled, with the W900A TV incorporating NFC features of the X-series, TRILUMINOS display, X-Reality PRO picture engine and active 3D capability. The KDL-W900A LED HD TV leverages the highest level of Motionflow XR for the best experience when viewing fast-moving action. The W900A integrates a unique long duct speaker cabinet design. The long 1.2m speaker duct is cleverly folded into a compact unit that's hidden neatly behind the TV screen. Though the speakers are hidden, the newly-designed speaker cabinet reproduces rich bass and lower midrange sounds, adding extra punch and depth to action movies, music and dialog. This is means they produce the bass extension of a much bigger, bulkier speaker.

The R series BRAVIA LED HD TVs includes several options for consumers looking for feature rich TVs with incredible picture quality. The KDL-R550A LED HD TV with 3D is Wi-Fi connected enabling consumers to wirelessly access a full array of Sony Entertainment Network services; as well as being RVU compliant, meaning DirectTV customers with Genie Whole-Home HD DVR can access their set-top box, DVR and on-demand services right from the KDL-R550A TV without the need for additional equipment. With passive 3D (including four pairs of glasses) the model is available in 70-inch, 60-inch and 50-inch sizes representing new sizes and performance from Sony. Also available with the same feature-set, in 60 and 70-inch sizes, minus 3D capability is the KDL-R520A. Additionally, the KDL-40R450A LED HDTV and KDL-32R400A will debut offering excellent picture and a bevy of features, including One-touch Mirroring.
The Sony XBR 55X900A



Source: Sony.com | Permalink | United States [Country settings]

News comments (11 comments)


beyondblu
  Jan 08, 2013
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No pricing info on any of these yet? Nah, probably can't afford them anyway.

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paper tiger
  Jan 08, 2013
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I'm not crazy about the built in speakers, however the switch to passive 3D and the sleak look may win me over.

I have a SONY 55" LED LCD 3D HDTV now and I have greatly enjoyed it. I'll probably wait a year for the price to drop on these as I'm sure we're looking at a pretty penny for this new SONY line of TV's.

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paper tiger
  Jan 08, 2013
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http://store.sony.com/c/S_TV_HAV_CES_2013/en/c/S_TV_HAV_CES_2013

alphadec
  Jan 08, 2013
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very happy they have a better design then the "monolithic" that they have used!.

SquidPuppet
  Jan 08, 2013
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Some may like it, but I find that horrific looking.

BugsBunny1
  Jan 08, 2013
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Good god. That is the ugliest looking TV I have ever seen.
Dochollerin
  Jan 08, 2013
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Why would they make such massive speakers? I hope those are removable. Most people use surround on TVs that large and those speakers just take up far too much room.
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Kirsty_Mc
  Jan 08, 2013
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Would prefer detachable speakers, as I very rarely use the TV speakers at all.

Turnda643
  Jan 08, 2013
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Awesome! Now I have to find the 70 inch R550A tv in store to check out the passive 3D on it. Been waiting for Sony to bring this to market. Hopefully it's as good as the LG passive.

Petra_Kalbrain
  Jan 08, 2013
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@paper tiger - You'll want to specifically shop the R series if PASSIVE 3D is what you are looking for. The W series states that it is ACTIVE SHUTTER 3D technology. The W series is what I'm looking at because I want nothing to do with PASSIVE 3D technology.

It really is unfortunate that they had to go and make those speakers so visibly part of the design. They really do detract from the visual aesthetic. If they aren't removable, it's an INSTANT pass for me. And, anyone buying a TV of this quality is most likely going to already have invested in some isolated HT surround equipment. Incorporated TV speakers will never quite be sufficient for true enthusiasts.
mryan233
  Jan 09, 2013
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I haven't seen any articles here about Samsung's new line, but I would like to get the details. I don't have 3D but after trying passive 3D in the demo models compared to Active, I ended up with a headache. It seems the active are better because they do the work instead of your eyes.


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