For the week that ended on March 3rd, Summit and Lionsgate Home Entertainment's release of The Twilight Saga: Breaking Dawn - Part 2 topped the overall package media and Blu-ray-only rankings. When it premiered theatrically last November, the film grossed over $829 million worldwide (on top of its estimated budget of $120 million), and viewer interest in the Twilight franchise propelled Breaking Dawn: Part 2 to continued success on the home media market. Despite having a street date of March 2nd, Breaking Dawn: Part 2 dominated sales with only one retail day and garnered an HD market share of 24%.
Breaking Dawn: Part 2's influence did not stop at the number one position; consumer anticipation for the title also bolstered sales of Summit and Lionsgate's two-movie, Wal-Mart-exclusiveBreaking Dawn boxset on the package media and Blu-ray-only charts. The resurgence of this series was not surprising, given Breaking Dawn's popularity. On the Blu-ray only rankings, this bundle sold 27% as many copies as the single-film Breaking Dawn: Part 2 package (and had a Blu-ray market share of 30%), and on the overall package media list, the boxset sold 22% as many units as Part 2.
However, the third place rankings got a little convoluted. On the Blu-ray-only list, Skyfall rounded out the top three. The James Bond adventure has grossed over $1.1 billion worldwide since its theatrical debut in November, and it sold 24% as many Blu-rays as Breaking Dawn: Part 2 and had a 48% HD market share. When taking into account all package media formats, the Academy Award-winning Argo again outpaced Skyfall, selling 15% as many total units as Breaking Dawn: Part 2.
@Jowiko96 +1. At least from 3 to 10 they are all great films (well except for HT but at least is better than any Twilight movie). I'm just glad that horrible franchise is over.
Wow. Who would think that a franchise with 3.3 billion dollars in global ticket sales and based on the books that have sold over 25 million copies would debut at number 1 for it's fifth and final film in the franchise. Its so shocking.
