For the week that ended on March 3rd, Summit and Lionsgate Home Entertainment's release of The Twilight Saga: Breaking Dawn - Part 2 topped the overall package media and Blu-ray-only rankings. When it premiered theatrically last November, the film grossed over $829 million worldwide (on top of its estimated budget of $120 million), and viewer interest in the Twilight franchise propelled Breaking Dawn: Part 2 to continued success on the home media market. Despite having a street date of March 2nd, Breaking Dawn: Part 2 dominated sales with only one retail day and garnered an HD market share of 24%.
Breaking Dawn: Part 2's influence did not stop at the number one position; consumer anticipation for the title also bolstered sales of Summit and Lionsgate's two-movie, Wal-Mart-exclusiveBreaking Dawn boxset on the package media and Blu-ray-only charts. The resurgence of this series was not surprising, given Breaking Dawn's popularity. On the Blu-ray only rankings, this bundle sold 27% as many copies as the single-film Breaking Dawn: Part 2 package (and had a Blu-ray market share of 30%), and on the overall package media list, the boxset sold 22% as many units as Part 2.
However, the third place rankings got a little convoluted. On the Blu-ray-only list, Skyfall rounded out the top three. The James Bond adventure has grossed over $1.1 billion worldwide since its theatrical debut in November, and it sold 24% as many Blu-rays as Breaking Dawn: Part 2 and had a 48% HD market share. When taking into account all package media formats, the Academy Award-winning Argo again outpaced Skyfall, selling 15% as many total units as Breaking Dawn: Part 2.
Wow. Who would think that a franchise with 3.3 billion dollars in global ticket sales and based on the books that have sold over 25 million copies would debut at number 1 for it's fifth and final film in the franchise. Its so shocking.