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Blu-ray Sales, March 4-10: Ralph Breaks the Dawn for Number One

Posted March 13, 2013 09:44 PM by Josh Katz

Blu-ray DiscFor the week that ended on March 10th, Walt Disney Home Entertainment's Wreck-It Ralph scored the top position on the Blu-ray and overall package media lists. This CGI-animated comedy was a critical favorite last November - its current Metacritic standing is at a 72% favorability rating - despite a slightly underwhelming domestic gross of $187 million (on top of its $165 million budget). Nevertheless, it debuted at number one on the home media market, where it had a Blu-ray market share of 51%

At the number two spot on the overall package media and Blu-ray-only rankings was Summit and Lionsgate Home Entertainment's release of The Twilight Saga: Breaking Dawn - Part 2. Last November, the film had an impressive theatrical gross of over $829 million worldwide (on top of its estimated budget of $120 million); so far, its home media success has made for lucrative small-screen fortunes. On the Blu-ray chart, Breaking Dawn: Part 2 sold 45% as many discs as Wreck-It Ralph and garnered an HD market share of 25%. It performed even better when taking into consideration the overall home media chart - there, Breaking Dawn: Part 2 sold 91% as many total units as the Disney adventure.

Finally, MGM and Fox Home Entertainment's Red Dawn took the third place rankings on both the Blu-ray-only and total package media lists. After years of distribution and exhibition delays, this remake of director John Milius' 1984 cult classic managed a disappointing theatrical gross of $44 million on top of its $65 million budget. Still, it rounding out the top three was a solid small-screen start; Red Dawn sold 22% as many Blu-rays as Wreck-It Ralph and 25% as many total units. It also had a 44% HD market share.

Top Ten Blu-ray Sellers for Week Ending 03/10/13:
  1. Wreck-It Ralph
  2. The Twilight Saga: Breaking Dawn - Part 2
  3. Red Dawn
  4. Skyfall
  5. Argo
  6. The Twilight Saga: Breaking Dawn - Part 1 & Part 2
  7. Monsters, Inc.
  8. Peter Pan
  9. Hotel Transylvania
  10. Schindler's List
Top Five Home Media Sellers for Week Ending 03/10/13 (% of Blu-ray's Market Share Noted):
  1. Wreck-It Ralph (51%)
  2. The Twilight Saga: Breaking Dawn - Part 2 (25%)
  3. Red Dawn (44%)
  4. The Twilight Saga: Breaking Dawn - Part 1 & Part 2 (20%)
  5. Skyfall (49%)
Top Three Blu-ray 3D Sellers for Week Ending 03/10/13 (Per % of Total Unit Sales):
  1. Monsters, Inc. 3D (19%)
  2. Ice Age: Continental Drift 3D (16%)
  3. Wreck-It Ralph 3D (11%)
  4. Brave 3D (5%)
  5. Hotel Transylvania 3D (5%)



Source: Home Media Magazine | Permalink | United States [Country settings]

News comments (11 comments)


zoodermin
 - Mar 13, 2013

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So glad Ralph is number 1 instead of that piece of trash that is Twilight. Ralph is a fantastic film!

mjcavinder
 - Mar 13, 2013

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Next week should have Willow & Who Framed Roger Rabbit. if you haven't seen these classics please give them a chance, they are worth your time.

prkprkprk
 - Mar 13, 2013

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Great BD percentage for Ralph!

Chaotic
 - Mar 13, 2013

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GREAT film. ive been watching it so many times.

supasmashbrotha76
 - Mar 13, 2013

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Really happy to see Ralph on top. Love this film. Would love to see Who Framed Roger Rabbit on top next week...but it seems it's pretty hard to find a copy.

Verbal
 - Mar 14, 2013

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Well done, Ralph & Felix. Great movie, great performance on Blu.

bdmon
 - Mar 14, 2013

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@mjcavinder "Next week should have Willow & Who Framed Roger Rabbit. if you haven't seen these classics please give them a chance, they are worth your time."

I've taken a new policy: modernized 'teal'ing of catalog titles are automatic 'Pass!'.

So disappointed about Westworld. (See the gun barrel in this close-up. Ridiculous.)
http://caps-a-holic.com/hd_vergleiche/comparison.php?art=&cap1=20112&cap2=20120&cID=1578&lossless=&image=5#auswahl

repete66211
 - Mar 14, 2013

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Mostly movies aimed at children and teens. It's interesting to see Schindler's List on the...uh, list.

dmarvin
 - Mar 14, 2013

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Man, I haven't tracked these market share and sales news bits in a couple years. Is it pretty common now to see new releases getting around 50% of their sales from Blu-ray as opposed to the majority from DVD? If so, it's about time.

thephantomcat
 - Mar 14, 2013

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We've had record market shares with some releases this year. I believe the Avengers, The Dark Knight Rises, and Prometheus were in the 80%s.

repete66211
 - Mar 14, 2013

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@dmarvin: A higher BDs share can mean either more people are buying BDs or fewer people are buying DVDs. It's hard to tell without absolute sales numbers.


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