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Blu-ray Sales, March 18-24: The Hobbit Journeys to the Top

Posted March 28, 2013 02:32 PM by Josh Katz

Blu-ray DiscFor the week that ended on March 24th, Warner Bros. and New Line Home Entertainment's The Hobbit: An Unexpected Journey scored the top position on the Blu-ray and overall package lists. Budgeted at around $200 million, director Peter Jackson's first prequel to his Academy Award-winning Lord of the Rings Trilogy has already performed admirably at the box office; to date, it has grossed more than $1 billion worldwide. Its solid small-screen debut also augers well for its future - the film had a Blu-ray market share of 56%.

At the number two spot on the overall package media and Blu-ray-only rankings was Universal Studios Home Entertainment's release of Les Misérables. This sweeping musical epic - director Tom Hooper's follow-up to his Best Picture-winning The King's Speech - proved uncommonly successful during its theatrical run. It grossed over $432 million top on of its estimated $61 million budget. While Les Misérables didn't approach The Hobbit in overall sales, even at number two (it sold 33% as many Blu-rays as Peter Jackson's feature and 34% as many total units), its opening in second place was a strong one, and it had a good HD market share of 54%.

Finally, Sony Pictures Home Entertainment's Zero Dark Thirty rounded out the top three positions on the Blu-ray and overall package media lists. This critically acclaimed thriller drummed up no small amount of controversy for itself and filmmaker Kathryn Bigelow, though the constant press ultimately proved lucrative; while the film only won one of its four Academy Award nominations, it grossed over $108 million off its modest $40 million budget. Zero Dark Thirty sold 20% as many Blu-rays as The Hobbit - and had a Blu-ray market share of 53% - and 21% as many total units.

Top Ten Blu-ray Sellers for Week Ending 03/24/13:
  1. The Hobbit: An Unexpected Journey
  2. Les Misérables
  3. Zero Dark Thirty
  4. Life of Pi
  5. Rise of the Guardians
  6. Wreck-It Ralph
  7. This Is 40
  8. Peter Pan
  9. The Twilight Saga: Breaking Dawn - Part 2
  10. Skyfall
Top Five Home Media Sellers for Week Ending 03/24/13 (% of Blu-ray's Market Share Noted):
  1. The Hobbit: An Unexpected Journey (56%)
  2. Les Misérables (54%)
  3. Zero Dark Thirty (53%)
  4. Rise of the Guardians (31%)
  5. Wreck-It Ralph (32%)
Top Three Blu-ray 3D Sellers for Week Ending 03/24/13 (Per % of Total Unit Sales):
  1. The Avengers 3D (49%)
  2. Cirque du Soleil: Worlds Away 3D (18%)
  3. Monsters, Inc. 3D (16%)
  4. Life of Pi 3D (13%)
  5. Ice Age: Continental Drift 3D (11%)



Source: Home Media Magazine | Permalink | United States [Country settings]

News comments (10 comments)


Jowiko96
 - Mar 28, 2013

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WOW! 4 excellent films in the top 5 (haven't seen ZDT although I have heard its great). This never happens.

Rainman208
 - Mar 28, 2013

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Some good numbers all around.

bookcase
 - Mar 28, 2013

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It's worth noting that Les Mis was released on Friday, whereas The Hobbit and ZDT were released on Tuesday, so it had fewer days on the market.

prkprkprk
 - Mar 28, 2013

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About 55% market share for the top three? Good news for BD!

thephantomcat
 - Mar 28, 2013

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Bookcase, so did Breaking Dawn Part 2 and it managed to debut at number 1.

mredman
 - Mar 28, 2013

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Impressive sales overall

that70sguy92
 - Mar 28, 2013

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Very impressive for Les Mis!

docmanjay
 - Mar 29, 2013

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No hobbit 3d in the top 5 3d?

kdo
 - Mar 29, 2013

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Imagine how much more money "The Hobbit" is going to make when the EE set comes out at the end of the year to coincide with the theatrical release of the 2nd film...

Mr. Joshua
 - Apr 01, 2013

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Waiting for The Hobbit EE!


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