For the week that ended on August 11th, Universal Studios scored a win on both the Blu-ray-only and overall home media charts with its release of Oblivion. The twisty, visually stunning film struggled somewhat in theaters last April, overcoming a lukewarm critical reception (its Metacritic totals currently stand at 54%) to just make back its estimated $120 million production budget - Oblivion grossed $89 million domestically and $286 million worldwide. Regarding its Blu-ray totals, the science-fiction epic had a strong HD market share of 60%.
Finally, the big surprise of the week was the inclusion of Lionsgate's Mud, which closed out the third spot on the Blu-ray-only and overall home media lists. An intimate, low-key character study from Take Shelter director Jeff Nichols, Mud might not appear to hold the same viewer appeal as blockbusters like Oblivion or G.I. Joe: Retaliation, but it has endured in the public eye since its theatrical release last April. The small-scaled drama, which cost an estimated $12 million, has grossed over $21 million domestically. Furthermore, these figures come alongside solid critical appreciation - its Metacritic ranking is 76%. On the the Blu-ray-only chart, Mud sold 12% as many copies as Oblivion (and had a Blu-ray market share of 28%), and on the overall package media list, it sold 26% as many units as the Tom Cruise thriller.
Hopefully Mud will be remembered during the awards season and Oblivion was a solid sci fi experience with a bittersweet ending. I hope it continues to find a larger audience. Actually I hope they both do.