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Blu-ray Sales Up 351%

Posted April 18, 2008 01:34 PM by Josh Dreuth

Blu-ray DiscOne of the reasons movie studios are hoping consumers adopt Blu-ray is in order to offset continually declining DVD sales. Since they plateaued three years ago, DVD sales have slowly decreased. The first quarter of this year was no different, showing an overall drop in DVD sales of 1.2% from Q1 2007. However, Blu-ray sales saved the day - just as studios have hoped they would - and when combined with DVD sales resulted in an overall increase in sales of 1% over last year.

Steve Beeks, president and co-COO of Lionsgate commented, "Blu-ray had its second-best week ever in the seven days ending March 23, and we anticipate Blu-ray sales of $800 million to $1billion-plus for all of 2008, up dramatically from approximately $300 million last year."

With the format war now over, studios are looking forward to the rest of the year as more and more consumers adopt the high definition format.


Source: Hollywood Reporter | Permalink | United States [Country settings]

News comments (39 comments)



Top reviewer
nathanp
  Apr 18, 2008
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I win!

Top contributor
Lucy Diamond
  Apr 18, 2008
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Oh yeah.

I'm proud my 100+ helped that.

;o )

Good Job folks

Living Near Shamu
  Apr 18, 2008
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This should get all the studios moving faster. Come on HBO, we want BOB faster!

bluflu
  Apr 18, 2008
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As Michael Bay would say, "AWESOME!!!"

mustang750r
  Apr 18, 2008
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awesome!!!
dazzM
  Apr 18, 2008
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yeah, awesome!!!
Hamawy
  Apr 18, 2008
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hope BD surpasses DVD by next April

Bango
  Apr 18, 2008
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Good news...I doubt BD will surpass dvd a year from now...maybe two. I think the biggest factor of upgrading to blu-ray...is that for all the people that still dont' have an HDTV, it's yet another thing to buy. Upgrading from VHS to DVD, meant people had to buy just another compoonent. With Blu-ray, some people will have to buy the player AND the TV. I just think the whole transition will take a little longer. Everyone do your part and turn all your friends and family onto blu-ray! Push vizio 1080p sets on them or something, just so they get a blu-ray player!

kaliraver
  Apr 18, 2008
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This is more excellent news for Blu-Ray and hopefully in a couple of years it will over take DVD!

daniel andrews
  Apr 18, 2008
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Projected sales at $1billion?! How does that compare to projected DVD sales in 08? How comparable will these figures be by next year?!

PS3-Playb3yond
  Apr 18, 2008
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That's awesome!

I wonder who still buys DVDs these days?

Top reviewer
mugupo
  Apr 18, 2008
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Of course many people DVD, due to fact that many blu-ray player and TV is still pretty pricey whe is not onsales, But think this holiday season will see a big close gap bewteen blu-ray and DVD. Fact is there's still no PC Game or software using blur-ray at this moment.

Top reviewer
that1guystudios
  Apr 18, 2008
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I think Blu-Ray will really take off from December 08-April 09 due to the Holiday shopping season combined with the HDTV rollover in the US.

I think that around 2010 Blu-Ray will head for a 50/50 split with DVD purchases,
and that eventually maybe even pass DVD sales.

(I personally think DVD will be around for about 10 years though...
it's just all too practical to just throw away, unlike VHS.)

jcdDigix
  Apr 18, 2008
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More good news to come! Keep buying Blu-ray folks.

EvolutionCherry
  Apr 18, 2008
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First HD-DVD now SD-DVD seems to be next.

maineventer44
  Apr 18, 2008
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I agree with Bango comments. VHS had a strong hold of the home video market for about fourteen or fifteen years then DVD came out, say about 1998. It wasn't until 2006 that VHS was phased out completely. It took about eight to ten years to phase out one piece of technology over another. I believe that it could take BLU-RAY less or maybe the same amount of time that it took for DVD to overtake VHS. But I DO believe that BLU-RAY WILL overtake DVD, one day!!!

KretzJ
  Apr 18, 2008
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OH yeah.... I'm liking those stats!

CptGreedle
  Apr 18, 2008
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Looks like the DVD sales are still slipping a little, and Blu-ray is already coming to save the day!!
Also, thanks for the "tip" at the bottom, I always have that problem with the weird text wrapping.

Rainman208
  Apr 18, 2008
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Good news but there's still work to be done.

There are A LOT of people who have no idea what Blu-Ray is or that there was even a format war. Sure these are the same people who aren't by any means tech savy and don't have a HDTV yet but there are more of them than I think most people realize.

BD marketing should do a series of commercials simply explaining what Blu-ray is and its benefits instead of just stating that certain movies are available in Blu-ray high def. You know break down the whole blue laser vs. red laser thing and that's why you need a new player. One of my co-workers bought some Blu-ray's and thought they would work in a SD-DVD player. I do as much as I can with word of mouth but I get hoarse easily. :-)

tru blu
  Apr 18, 2008
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Everyone on this site should be pleased, that we have contributed to the start of great things to come.
cecilyerby
  Apr 18, 2008
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I will probably never buy another DVD in my life now that I have experienced Blu-ray, but I think much of the decline in sales over the past three years is that there haven't been as many movies worth owning. I think the recent sequel, third movie, and remake trend has taken it's toll on the industry. Give us something new and creative and give us a reason to own it. Personal favorites over the past 3 years: Saw, V For Vendeta, The Island, & No Country for Old Men.

kknight
  Apr 18, 2008
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I can't wait till the day DVD becomes obsolete and everything comes out on Blu-ray! Since foreign countries haven't quite adopted to Blu-ray like us, that's the only time I buy DVDs and man, I kept asking myself, this movie would look/sound sweet on Blu-ray.
JT_Designer
  Apr 18, 2008
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Now if more computer companies would include a blu-ray drive by default this number would be 2-3x this. Ahem Apple..
JLP
  Apr 18, 2008
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Well that's certainly good news, BUT what would it take to get Para-cunt of its @SS?...

RYDES
  Apr 18, 2008
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One of the biggest things that will keep standard dvd around is the fact that tv shows, specifically older shows from the 70's to the 90's have found life on dvd. It was unheard of for a tv show to be available on vhs, and now nearly every show that has ever had a decent run on tv is out on dvd. This will keep the dvd format going for a while, even as newr shows which broadcast in HD become available on blu-ray.
TheRevXXX
  Apr 18, 2008
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I really can't see dvd ever getting completely wiped out. The huge difference I think compared to vhs vs dvd was that they couldn't be played on the same machine. It was too much of a hassle to have a piece of equipment for both formats where as today DVDs will always be able to be used. There really will be no reason for studios to stop producing dvds. Sadly, they are here to stay.

Keysersoze10033
  Apr 19, 2008
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Cool, my 87 (and counting) Blue-rays made a difference .

saginawjuggalo
  Apr 19, 2008
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Great news! I know I've done more part.. Well over 100 Blu-rays here :-)

Dave
  Apr 19, 2008
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The dvd format is dead meat ...
BlackRabbit
  Apr 19, 2008
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hehe.. makes me want to buy another movie

Minimejer05
  Apr 19, 2008
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This is great news! Go blu!!

Excalibur-king
  Apr 19, 2008
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Blu-ray FTW !!!!!!!!!!!!!!!!!!!!!
stephen70
  Apr 19, 2008
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I only buy blu-ray from now on - just keep those sales happening and the prices comming down and Picture Quality going upwards please.
Good to hear that DVD is loosing ground it will force studios to switch to HD sooner.
The full HD digital stuff like planet earth is better than film transfer. The new 2K and 1080P digital cameras have deeper/sharper focus, less noise and better color than film.

sendmorebrains
  Apr 21, 2008
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IM Afraid very afraid of these stats.

It means that the studios can price gouge Blu-R without putting in the quality that it can be.

Rabidhunter
  Apr 21, 2008
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Maybe the "other" studios will catch on and realize, hey I can make money off of this now. Money, the mother of all invention.
Wolfie
  Apr 21, 2008
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Why is SubPar-amount dragging their feet? What a bunch o' losers!

ESUNintel
  Apr 23, 2008
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That's great news!! Thanks to all the supporters and sales people that push Blu!!

Top contributor
Wingman1977
  May 05, 2008
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As long as the movie studios keep on with the great pq and prices of the titles drop, everything is cream cheese.


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