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Blu-ray Disc Sales Hit 11 Million

Posted June 2, 2008 07:25 PM by Josh Dreuth

Blu-ray DiscAccording to Redhill Group, who compiled data for Home Media Magazine, over 11 million Blu-ray discs have been sold since the format launched in 2006. Sales have quadrupled since this time last year, and early sales data for May suggests that more titles have been sold in the first five months of this year than all of last year combined.

The top three selling Blu-ray titles so far this year, 'I Am Legend', '3:10 to Yuma', and 'No Country for Old Men' sold between 8-10% on the Blu-ray format, while sales of catalog titles continue to rise when compared to their DVD counterparts - up to 28% in some instances.

Sales are expected to increase as we enter the second half of the year, when blockbuster films like 'Transformers' and 'Sleeping Beauty' hit the market, and more people are expected to adopt the high definition format.


Source: HiHD | Permalink | United States [Country settings]

News comments (31 comments)



Blu-Runner
  Jun 02, 2008
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Yep, I'd imagine sales will really pick up even more towards the Holidays. There's no new gadget or game system slated to release, so hopefully on the home entertainment front people will start looking at sub-$300 blu-ray players and PlayStation 3.

Bango
  Jun 02, 2008
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Very Exciting news! I know I've been trying to turn all my friends and family on to Blu-ray. I think that while most of us videophiles won't purchase the Funai $300 blu-ray player, it's a great chance for a lot of consumers to step into the Blu-ray market. That should really help boost sales.

Acquiesce
  Jun 02, 2008
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Excellent....
Hatem
  Jun 02, 2008
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Great news!

Just out of curiosity, can anyone show figures of DVDs early sales with the same amount of time as Blu?

Whytewash
  Jun 02, 2008
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on the right track apparently

savage1984
  Jun 02, 2008
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I bet the next five months will outsell the last 5 months. If we can keep that up, blu-ray will be doin' just fine.

Caligula
  Jun 02, 2008  

BluRay2344
  Jun 02, 2008
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great, hope the sales keep improving!

vegeta88
  Jun 02, 2008
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Great news. I think sales will increase at the end of the year when Iron Man, The Dark Knight, and others come to Blu-Ray.

Big_Rizzle
  Jun 02, 2008
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Great 3's but the real # we are looking for is that sub 200$ player and built in players yes I know they suck but people buy them and that can only help a new format

The Guilty Party
  Jun 02, 2008
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The real news is that out of the 11 Million discs that have been sold, 7 Million were bought by members of this website. :-)

PS3-Playb3yond
  Jun 02, 2008
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MUHAHAHAHA comes to mind lol.

Top reviewer
owa
  Jun 02, 2008
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Great news!

MartinMan
  Jun 02, 2008
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music to my ears

Elandyll
  Jun 02, 2008
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It is not confirmed yet I guess, but if this proves to be true:
"Projections based on preliminary data show that Blu-ray sales through May have already surpassed sales for all of 2007."

This is ground breaking for format adoption in 2008

Scooby Blu
  Jun 02, 2008
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Outstanding ! I second what guilty party says ! Members of this site have and will be a force to be dealt with ! This will be the year where much ground will be gained and the blu footprint will expand !

Top contributor
Lucy Diamond
  Jun 03, 2008
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Yep...all thanks to the Blu World Order.

"We are the army of dysfunction!!!"

mystiksuicide
  Jun 03, 2008
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This is just the beginning
stephen70
  Jun 03, 2008
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Not a huge number but it will grow fast.
PS3 games are on blu-ray ~26 million games disks have been sold- this is probably what makes blu-ray a good investment for the companies that make the disks.
Without the volume of blu-ray game disk sales blu-ray would be priced out of the consumer market. !
It was not just larger capacity and data rate that blu-ray beat HD-DVD, the PS3 helped blu-ray more than any other factor. The PS3 is getting blu-ray into consumers living rooms faster than anything else.

Septimus Prime
  Jun 03, 2008
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It was all a matter of time.

X-Man777
  Jun 03, 2008
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Congats Blu-ray! Keep throwing out titles from all decades and we'll keep buying. There could be more T.V. series though.

EvolutionCherry
  Jun 03, 2008
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Long live Blu. May it sell 11 billion and beyond.

Minimejer05
  Jun 03, 2008
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Great news. Glad its still doing well.

CptGreedle
  Jun 03, 2008
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Excellent. It is inevitable... soon the world shall be ours and everyone will be watching Blu-ray! Well
maybe not soon... but eventually.

little_boy_blu
  Jun 03, 2008
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Go Blu!

molarkid
  Jun 03, 2008
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Great, I feel like I did my part! And I will continue!

Top reviewer
that1guystudios
  Jun 03, 2008
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In my opinion, sales will REALLY pick up for Father's Day, then die back down a little during the summer, then when Christmas Rolls around...sales will explode, fuled by lower player prices, and the high-profile summer blockbusters and catalog releases on Blu, in addition to the government HDTV's rollover mandate in January-March. I think Blu-Ray will have 25% market share (or more) by this time next summer, and by Christmas of 2009 DVD and Blu-Ray will be selling 50-50 split.

I believe that both products will sell side by side for the near future.
Blu-Ray will be for the home theater and film,
and DVD will become more of a portable/dispensible product in the long run.

I applaud Disney and Sony for Delivering Quality film releases and promotions, and by providing us with quality product. Hopefully as sales increase, title output will also increase.

Excalibur-king
  Jun 03, 2008
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This number will be 110 million next year.
Swede
  Jun 04, 2008
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Good news, but this: "The top three selling Blu-ray titles so far this year, 'I Am Legend', '3:10 to Yuma', and 'No Country for Old Men" I don't understand, those were some of the crappiest movies I saw all year!??
Gaius
  Jun 05, 2008
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Has any 1 heard that toshiba is re entering the format war again with a enhanced version of dvd, the resulting picture claims to be as good as blu ray, this is only a rumour though so dont take it as fact but go to pc pro and you can read it there.

dadkins
  Jun 05, 2008
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Cool!
Some numbers for me to throw at some of the nay-sayers.
Yeah, there's a bunch still out there that are clueless.


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