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Blu-ray Outpacing DVD in Western Europe

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Posted June 16, 2008 09:48 AM by Josh Dreuth

Blu-ray DiscFuturesource (resulting company of the merger between Understanding & Solutions and DTC) have announced that, according to their analysis, in Western Europe, Blu-ray player sales during the first three years of the format have outpaced DVD player sales during its first three years. This trend is predicted to continue through 2011, or the sixth year of the Blu-ray format.



Jim Bottoms, MD Corporate Development, Futuresource commented, "One of the questions we are asked on a regular basis is how does Blu-ray (BD) uptake compare with the uptake of DVD in the early years, and how do the BD player forecasts look alongside DVD player adoption. Focusing on like-for-like coverage of Western Europe and comparing the first few years of uptake, the early indications are that BD player sales are running way ahead of DVD after the same time period."

The caveat to consider while digesting this information is that Futuresource has included sales of all PlayStation 3 consoles as Blu-ray players. To offset this, they have also included all PlayStation 2 console sales as DVD players, but those didn't come to Europe until after the DVD format was a few years in to its lifespan.

Regardless, for a region of the planet with less HDTV adoption than the US, it is encouraging to see Blu-ray adoption so strong.

Source: Blu-ray.com | Permalink Relevant for: United States

Comments


Lucy Diamond
 - Jun 16, 2008

Vote plusVote minus

Told you.

Blu Ray is all "SAY MAH NAAAAAAME"

RustyK94
 - Jun 16, 2008

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I wonder how much longer these dvds fans with huge collections can keep complaining about blu-ray. DvD was good but it's over blu-ray is the future adn this proves it. Adopt or be left behind.

Wolfie
 - Jun 16, 2008

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Quote from Lucy Diamond: Blu Ray is all "SAY MAH NAAAAAAME"

??? Is that from Austin Power's Fat Bastard?

Wolfie

ckenisell
 - Jun 16, 2008

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I don't know. I'm a fan of good numbers, but I'm not so sure that everybody with a PS3 is watching Blu-Ray movies.

I want the numbers to be good so the content owners release content, but I also want the numbers to be bad so player prices drop. Maybe we'll get the best of both worlds. Player sales numbers are high due to the PS3 and maybe standalone player prices will drop because everybody is buying the PS3 to play Blu-Rays.

CptGreedle
 - Jun 16, 2008

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WOOT super cool news! Now if it keeps up that pace, it will out-do DVD for sure.
But what are the numbers like in USA where the format war hit hardest and yet the HDTV adoption is
highest?

KretzJ
 - Jun 16, 2008

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I know a bunch of people here in Phoenix / Scottsdale that just purchased PS3's JUST for watching movies (say in the last 90 days since the end of the war). They have no intention whatsoever of ever buying a PS3 game. I speculate on whether Sony has created the world's greatest Blu-Ray player, that just happens to play games, rather than the other way around. I own a first gen 60-gig model and the games (with some notable exceptions) is a complete disappointment to me. Drake's Fortune being one of the very nice exceptions, of course.

EvolutionCherry
 - Jun 16, 2008

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Just a matter of time before this is a global fact.

ckenisell
 - Jun 16, 2008

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KretzJ, I think the PS3 is a game system that plays Blu-Ray movies. I also think it's a Blu-Ray player that plays games. To me, it's not better at either. It kicks @$$ as both.

ubique0
 - Jun 19, 2008

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sounds great, but I am still buying region free blu-ray discs from US. the prices here (Poland) are still veeeeeery high (3 to 4 times higher than in US) not to mention about the BD palyers (less to choose from and more expensive). I hope it'll change soon


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