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Warner Pledges BD-Live for Winter

Posted June 19, 2008 09:27 AM by Josh Dreuth

Warner Bros.During the keynote address at the Entertainment Supply Chain Academy conference, Darcy Antonellis, President of Warner Technical Operations noted that the studio would begin utilizing BD-Live features as early as this winter. The yet-to-be-named title would include real-time viewing, library tools, a search engine, a recommendation tool with e-mail reminders, ringtones and wallpapers.

Originally set aside for HD DVD releases, these advanced web-based features will dramatically increase Warner's ability to compete for consumers' time. Antonellis commented, "I think it has the ability to compete [with MySpace and YouTube] for a user's time because you are taking them online and you're able to create a community that we have never been able to do before. That's huge for us."

Antonellis also feels that advanced Blu-ray features will be widely adopted by consumers faster than advanced DVD features. While this will no doubt add time to disc production process, it will also allow Warner to extend movie viewing beyond the disc. She remarked, "We are no longer limited by finite capacity on the disc."

Source: Home Media Magazine | Permalink | United States [Country settings]

News comments (15 comments)

  Jun 19, 2008
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Hey nothing like getting more folks on-board everything Blu-ray can do....

  Jun 19, 2008
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this is great and all but how about they put HD audio on all their discs first then worry about bd-
live. No more picking and choosing when to give HD sound!! Good news to hear though!!!
Wouldn't be surprised if the movie in question is the Dark Knight. That would be the best title to
start with.

  Jun 19, 2008
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Excellent news Warner Brothers. I'm glad they are trying to utilize technology to its fullest to provide the consumer with the most enjoyable experience when watching a movie.

Mr. Cinema
  Jun 19, 2008
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Gee, I wonder if The Dark Knight will have BD Live features?
  Jun 19, 2008
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Fantastic, now if they can pledge lossless audio on all releases then we're really in business.

  Jun 19, 2008
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At first Warner should focus on remastering Batman Begins and Matrix Reloaded/Revolutions.

Top contributor
Lucy Diamond
  Jun 19, 2008
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More crap to sift through.

Stay out of my home WB!!!

Xo P

Robert Siegel
  Jun 19, 2008
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The blu-ray push this holiday season is going to be fantastic! I am excited to watch it.

You all sure have a great point about the lossless....I am concerned that titles like How the West was Won and others are going to have Dolby Digital, that's mainly how Warner has been treating many of its classics (Battle of the Bulge, ect). Still we don't get lossless on certain discs. I wonder what makes them think it's a matter of picking titles to include lossless instead of doing what everyone else is doing and using it on every disc. I have held back on purchasing certain titles like Superman Returns because to me, half of the hi def isn't there because it doesn't have the high def sound.

Top contributor
  Jun 19, 2008
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Lucy, chill out. You don't have to view those features if you don't want to. You are on the internet after all. Saying "stay out of my house" is like telling the internet, "no getting into my home, um, everybody on the internet."

For those of us who are intrigued by movies, the process of film making and talking about movies with our friends (you know, the personal side of life), these features are welcomed with open arms.

  Jun 19, 2008
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How come the "bucket list" had no HD Audio?...............DE DE DEEEE.............thats what they should
do first. Don't get me wrong I love WB after all they were the ones that ended this for us , but now
there 'lagging' behind the rest of the pack so to speak, I just want to see them 'out front' :-)
  Jun 19, 2008
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Hey I love the idea of new technology features on anything electronic.I say go for it!!

Mr. Cinema
  Jun 19, 2008
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Anything to attract new buyers, I'm all for it.

  Jun 19, 2008
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Amazing isn't it how they're "stepping forward" into the new frontier.. But still using that ghetto VC-1.

I know it was financial prudent to use it since it was a dual format company and catering to the hd-dud made cents. But it is Time to dump that stupid POS and move on to AVC!!!

The days of Mpeg-2 and VC-1 is OVER! Get on with the quality warner!!!

Oh, and live up to the ending credits and put in DTS as well.

  Jun 20, 2008
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hang on winter and in warner's release slate that had a certain trilogy called the matrix and iam sure BD-Live will be amazing for a sci-fi movie like that

  Jun 20, 2008
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Hey this is great! Oh and by the way release The Exorcist!

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