Iron Man Destroys Blu-ray Retail Records

According to various retail sources, on average, 20% of all 'Iron Man' discs that were sold last week were on the Blu-ray format. For Internet-based stores, that percentage climbed to an astounding 50%. While final unit sales data has yet to be reported, it is expected that 'Iron Man' is the highest selling Blu-ray yet. Oddly enough, Paramount Home Entertainment has yet to make an official statement on the sales data, but one thing is for sure: If 'Iron Man' hasn't already broken the 1 Million units sold barrier yet, it will likely do so by the end of the year.
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ruitjerru  » Oct 08, 2008
Great news, hopefully this entices Paramount and the other studios to release major catalog titles eg Star Wars, Jurassic Park all the Lord of the rings etc rather sooner than later.

xDisturbed  » Oct 08, 2008
Great News for a great movie. can't wait for the Dark Knight to smash more records.

E-Dogg  » Oct 08, 2008
This is fantastic news, but honeslty not surprising. Paramount really did a great job with the release of this BD and the pq and aq are definitely reference quality. It is one of the most watched Blu-Ray films in my home and that won't change anytime soon. I feel the Dark Knight will surpass this title as far as sales go.

Turnda643  » Oct 08, 2008
Awesome! And i do believe Dark Knight will take down Iron man as top dog, to only be beaten out later by LOTR, who will hold the spot firmly till Star Wars comes along on Blu. But i could be wrong. (but I doubt it!) LOL

animepunk2103  » Oct 08, 2008
I can believe it! Saturday my local Walmart was sold out. I had to go to Best Buy and they only had 2 copies left. Blu is getting popular.

Rovic  » Oct 08, 2008
They sure are anime, i went to purchase sleeping beauty (on release day) and all, except one of their slots were empty on the blu rays....

jmartinez  » Oct 08, 2008
well done paramount, blu ray is starting to progress into household format

R3DRUM  » Oct 08, 2008
I dont think LOTR will surpass The Dark Knight in sales, Iron Man did great good news all around for Blu!

Rainman208  » Oct 08, 2008
Good news. Blu is steadily gaining ground and lord knows I've been spreading the word. I wish they would make those Blu ray promo disc that run in the retail stores more available so people could pass them around and help spread the word even faster.

addcat  » Oct 08, 2008	Show comment Hide comment
Is it just me or does the sound on the IRON MAN Blu not sound all that hot? I had to crank a Sony Bravia up to near +50 to get decent sound, something I haven't had to do since SPED RACER. I don't have a sound system in my condo unit, so I'm thinking that's the issue? This Blu was meant to impress on a surround sound system and not really just from tv speakers?

PS3-Playb3yond  » Oct 08, 2008
Sheesh! This movie is doing so well.

MD-Blu  » Oct 08, 2008
Great news, I wonder when the sale numbers will be released?

dmarvin  » Oct 08, 2008

Let's call it the title that will make retailers and e-tailers take notice. TDK will supplant Iron Man's spot at the top and make BD even more of a force to be reckoned with. 20% of retail sales is absolutely awesome (50% online sales is nothing short of a miracle for BD lovers) -- especially when you consider the $ being spent is greater than that of a DVD and this is all going down at a time when the economy absolutely sucks.

Blu-ray Fanatic  » Oct 08, 2008
Just wait until The Dark Knight comes out. Then you'll see some sales numbers fly sky high just like a 16-year-old's auto insurance.

SellmeyourDVD  » Oct 08, 2008
Good flick, but i think transformers was just slightly better PQ wise; Is definently my 2nd fav movie of the summer (obviously the dark knight was my fav).

prankster  » Oct 08, 2008
awesome!

Blu-Ron  » Oct 08, 2008
Hey movie studios! Are ya reading this? You can release "good" titles now!

davidxiphoid  » Oct 08, 2008
Addcat.. just speaking from my experience I have a 5 speaker surround sound system and not a super high end one at that. I had to turn Iron Man down from my usual volume setting because it was much louder and more crisp than usual. The AQ was pretty phenomenal IMO =)

MartinMan  » Oct 08, 2008
well I did my part in this paramount should be thanking me jk can't wait to see what TDK is gonna do sales wise

needo  » Oct 08, 2008
@addcat: I too am using my Toshiba HDTV's builtin speakers and I had to crank the volume up over 90 just to hear it. So is this an issue any one else experienced or only those of us without surround sound?

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