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Panasonic Submits 3D Blu-ray Proposal to BDA for 2010

Posted November 25, 2008 10:19 AM by Josh Dreuth

PanasonicPanasonic has officially submitted a proposal for 3D implementation on the Blu-ray format. Their submission is based on the system which was first shown during CEATEC earlier this year, and requires the use of special glasses which convert two separate 1080i60 video streams into one 1080p24 3D image.

The Blu-ray Disc Association (BDA) is expected to begin official discussion by the end of the year, and if formally adopted, expect that the system would be made commercially available by 2010.



Hollywood is eager for a home video format to transfer their 3D titles to, especially with more and more 3D films going into production. Additionally, Walt Disney Studios, who have presented many of the theatrical releases, including the recent animated film 'Bolt', in 3D, are close partners with Panasonic for Blu-ray. They would most likely be the first to use the technology on a home video release.


Source: Tech-On | Permalink | Australia Canada France Germany Hong Kong Japan South Korea United Kingdom United States [Country settings]

News comments (27 comments)



goresnet
  Nov 25, 2008
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Didn't take them long!

CptGreedle
  Nov 25, 2008
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Seriously though, this is just so awesome! I hope they can get it to work on a PS3 (although i think
I'll need a new TV to use this).
mikl
  Nov 25, 2008
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I wonder if this would be BD profile 3.0 or it could work on the same equipment as we use today? I certainly wouldn't bother buying a new player nor a new TV for this.

andyman1970
  Nov 25, 2008
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Well, now I'm not sure if I should get a stand alone player now or wait. Wonder if they'd have clip on's for those of us who already wear glasses...LOL

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bageleaterkkjji
  Nov 25, 2008
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Good maybe warner cant use vc-1 anymore since it says it is encoded with avc

lokir1
  Nov 25, 2008
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i agree im not buying another tv for ne new features maybe a player if reasonably priced

Sonny
  Nov 25, 2008
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Just like always, Panasonic leads the way! (I'm a proud Panny owner )
nicrfe1370
  Nov 25, 2008
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Even though I have little to no interest in 3D, and wouldn't upgrade my TV or player if that
became necessary, I support expanding Blu Ray's capabilities. There has to be some
percentage (even if it's fairly small) of the consumer population that would adopt Blu Ray
because of their interest in 3D movies. A broader consumer base is obviously good for a
number of reasons. Also, newer ideas for Blu Ray (3D and anything else they dream up)
surely means that the need for larger capacity discs will grow, studios will start filling these
larger discs with more and better material (lossless video anyone?) and the larger things get
the harder it will be for widespread digital downloading of movies to catch on. Since digital
downloads are the biggest scam since DivX, the death of them would make me very happy.

Meeklo
  Nov 25, 2008
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Proud Panny owner? I think I knew one of those...he's in jail now.

CYMBOL
  Nov 25, 2008
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I am definitely interested in hearing more info (will it require a new t.v., will it be a firmware update or a is a whole new player needed, etc. etc.).

Sonny
  Nov 25, 2008
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@Meeklo, Your just up I-35 from me. I think I'll stop by...

Turnda643
  Nov 25, 2008
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Great news to hear the format is progressing so quickly. But as most of you, i'm very interested in more details and hardware requirements.
koshien
  Nov 25, 2008
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Cymbol, look for info online... you' ll find plenty of them

CptGreedle
  Nov 25, 2008
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I think this might be considered a new profile, probably 4.0, since they are still talking about an audio
format (probably 3.0), but that all has to be determined by them.
I for one am most interested in stereoscopic movies (aka 3D), but my TV was expensive enough, I can
not upgrade for a few more years. So while I hope this catches on, I don't think I'll be using it till they
work some bugs out, the price goes down, and I'm in the market for a new TV again.

Polyh3dron
  Nov 25, 2008
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Wow that is an ingenius way of pulling off 3D... I always thought it would require special polarized TVs.

Polyh3dron
  Nov 25, 2008
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"Seriously though, this is just so awesome! I hope they can get it to work on a PS3 (although i think
I'll need a new TV to use this)."

If I read that design document correctly, as long as you have a 120hz TV that accepts a 1080p/120
input, you're fine.

thespindoc
  Nov 25, 2008
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I look at this as an opportunity for us to get more of the back catalog we so desperately want NOW! Think of it this way...say George Lucas is sitting idle with his Star Wars films...then all of a sudden, this 3-D comes into play?! Whoa...wait a sec...I have got to release my films now, before 3-D takes off, so that I can get the most money from the francise....ie thinking of a double dip latter once they are redone in 3-D. So there you have it...3-D will actually help push the backlog out to us sooner than you think, since those thinking of a 3-D release later down the road can get the most bang for their buck.

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Chris60119
  Nov 25, 2008
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does this mean we need a new tv?
gekke henkie
  Nov 25, 2008
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No special polarized TVs needed, when you use the shutter-glass option. The glasses are wired (or wireless) to the player or display which tels them when to shut of the left or the right eye. The alternating images (e.g. 1080/60i) will be seen in full color and full-HD, but by one eye at the time only.

There are several DLP displays (like Mitsubishi or Samsung) and projectors available today that are already capable of showing this kind of 3D-images/movies; and they are not more expensive then other displays. Besides the available set-top boxes, we are just waiting for the 1st BD-player that integrates the technology. Nevertheless, 3D is here already (on a small scale).
DualEdge
  Nov 25, 2008
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So technically, if I bought a Sony XBR8, I should be okay with that because it is a 120hz TV?

SellmeyourDVD
  Nov 25, 2008
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@ dualedge - i thought the xbr8 was 240hz? I could be wrong though.

Can anyone say star wars in 3d
gekke henkie
  Nov 25, 2008
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No, the xbr8 is 120Hz (the 52xbr7 is 240Hz) and, no, AFAIK Sony did not make it 3D-compatible (although they could have).

For now, most 3D-compatible displays are DLP's (a few DLP-projectors, not so many LCD's, and no (O)LED's or Plasma's yet); again, AFAIK.
BluMonster
  Nov 25, 2008
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great news! stuff like this helps increas the longevity of blu-ray.
koshien
  Nov 25, 2008
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There are also 2 models of plasma TVs from Samsung (42" and 50") that are 3D-ready. They are not full-hd though. New 3D-ready TVs from Samsung will come out from January.
I suggest you to visit mtbs3d.com to learn more about stereo-3d (which is right now mostly used in videogaming) and to read 4 interviews made by gamecyte, starting from Nvidia interview: http://www.gamecyte.com/is-your-gaming-future-in-stereoscopic-3d
Let's not forget some 3D blu-rays that actually take advantage of Samsung and Mitsubishi TVs will come out soon: http://www.blu-ray.com/news/?id=1779
This is another interesting interview about ps3 getting a firmware update to support stereo-3D... Sony has not confirmed yet: http://www.play3-live.com/news-ps3-films-blu-ray-en-3d-entretien-avec-tdvision-8435-p2.html

Frode
  Nov 25, 2008
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> So technically, if I bought a Sony XBR8, I should be okay with that because it is a 120hz TV?

No, because it's not true 120Hz. The 120Hz feature has nothing to do with how fast the display updates, and everything to do with how the display processes the incoming data. It's basically a misnomer that. I'm not even sure if there are any LCD panels capable of refreshing that fast. Even if you do have a display that's capable of refreshing fast enough, you might still have issues getting the glasses to synch, due to delays in the processing chain of the display.

The only displays I know that are guaranteed to work are DLP rear projection (and front projection) setups with built-in support for shutter glasses. CRTs should work too.
4K2K
  Nov 26, 2008
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It sounds like a bad 3d idea to me. In the new spec for 2010 they're going to be storing seperate images in 1080 i 60 ? to create 1 3d 24fps image?? There should be much better methods and ways to do it.

The Great Robu
  Nov 26, 2008
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Okay, While I'm happy to hear that the blu-ray tech is moving forward, I'm getting sick of having to "upgrade" to a new tv or player every few years.. I just spent 3 grand on a TV just 6 months ago, and if this is gonna be the future, then they wont be getting my money for quite a while, as im sure it will be the same with most people, if we have to swap out our stuff we have now to make way for better tech..

Plus I'm sure, like with all things, if this new 3D stuff goes into effect soon, then there will be bugs galore that will have to be worked out, and it will be at least a couple of years before it even starts to become wide spread news. Then it will be at least a few years after that before people start to accept it as the new standard in viewing movies..

In my opinion, i think we will be into what ever the next format is that comes along after blu-ray, before this 3D stuff really takes a firm hold in most homes. If anything was to come out of it during this format, I would think that they would lobby hard for a firmware update over making people spend more money when blu-ray is just now starting to get a foothold in peoples homes..

MO TECH, MO PROBLEMS.....


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