The Dark Knight Closes in on 2 Million Units Sold Worldwide

A week after hitting store shelves, the Blu-ray release of Warner Brothers 'The Dark Knight' has sold over 1.7 Million units worldwide, shattering all previous Blu-ray sales records. The film, which stars Christian Bale as the caped-crusader, is set to break $1 Billion at the box office, and some execs feared that home video sales would be hurt by such success. Those fears were alleviated after selling through 600,000 Blu-ray units on the first day, and sales of the landmark title have been continuing at a record pace. The worldwide numbers include retail and rental sales in the United States, United Kingdom, Canada, Japan, Benelux, and Australia. The majority of sales came from US buyers, which bought over 1 Million units of the title. Blu-ray sales represented nearly 13% of all home media sales for the title, which sold 13.5 Million units on home video formats. In comparison, 'The Matrix' DVD release in 1999 - which is generally recognized as the title to spark sales of the format - sold 780,000 units in one week. The Blu-ray release of 'The Dark Knight' has more than doubled that accomplishment. Blu-ray has been recognized as one of the most wanted items this holiday season, and consumers are responding aggressively towards lower player prices and the high definition releases of many film favorites. Interest in the format has exploded as consumers budgets become tighter and they realize they can get the same or better movie watching experience in their home with Blu-ray for a lot less money. To quote Anna Paquin from her role as Polexia Aphrodisia in the film 'Almost Famous, "It's all happening!"
Source: Blu-ray.com | Permalink	Relevant for:

lforigno  » Dec 17, 2008
crazy crazy

ground chuck  » Dec 17, 2008
boo-yah

baconcow  » Dec 17, 2008
Wow! What are the DVD sales figures at this time?

Blu Titan  » Dec 17, 2008
I like the headline Josh!:-) Fantastic news.

dobyblue  » Dec 17, 2008
Over one million in the US alone - http://www.marketwatch.com/news/story/The-Dark-Knight-Blu-Ray/story.aspx?guid=%7BFB979082-3FDE-4D1A-BFDB-27E8BD45EF88%7D Bested The Matrix's sales on DVD (with no competition from VHS in the first nine weeks) by over 200,000 units.

jayvo2008  » Dec 17, 2008
Great News!

Minimejer05  » Dec 17, 2008
This is great news!! Blu is finally being adapted.

Moefiz  » Dec 17, 2008
And the Bat train keep rolling.....$$$$$$$$$

Scorxpion  » Dec 17, 2008
Dark Knight is Marvelous and hilarious on BD especially with shifting in Picture.Just Great. the result is nothing short than a marvelous record more still to come at the end of December 2008. Warner Bros thanks GOD for choosing the unbeatable format.

Grant Matrix  » Dec 17, 2008
WHOOOOOOT TDK!!!! Is TDK confirmed as the first 1 million title for Blu?

Malosch78  » Dec 17, 2008
Great news. I have one of the 1.7 million

BluRay2344  » Dec 17, 2008
yeah this movie is amazing and its putting up even more amazing numbers!

killat0n  » Dec 17, 2008
Grant Matrix said, "WHOOOOOOT TDK!!!! Is TDK confirmed as the first 1 million title for Blu?" Absolutely not! The entire article above is a lie. Of course it did! derrrrr

E-Dogg  » Dec 17, 2008
Not suprising news at all, but great news nonetheless. Everyone I know that has a blu-ray player has purchased this film.

Lucy Diamond  » Dec 17, 2008
Blu-ray...totally made that pencil disappear.

tru blu  » Dec 17, 2008
This number could easily double coming into Christmas.

andyman1970  » Dec 17, 2008
Great news. Glad to hear so many have been sold. Looks like Blu is catching on.

sinister184  » Dec 17, 2008
lets keep the ball rolling.

doctorsteve  » Dec 17, 2008
Excellent to have been on the Blu train for a while and to see it succeed. I wonder how I would fee about the success if I had been Red to start with...

Mr. Cinema  » Dec 17, 2008
I would imagine Iron Man became the first million seller on Blu-ray. TDK, of course, is the first to do it in 1 week.

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