According to Warner Home Video, the Blu-ray release of 'The Dark Knight' has sold an astounding 2.8 Million copies, with 2 Million being sold in the US alone. As many will recall, the most recent Batman film sold a record-breaking 1.7 Million copies in its first week of sale. Since then, sales have been steady, and worldwide sales are quickly approaching the 3 Million mark.
Not surprisingly, the popular comic book-inspired film has also driven Blu-ray Disc player sales. According to research done by Warner, of those who purchased a Sony PlayStation 3 between October and December of last year, one third cited the Blu-ray release of 'The Dark Knight' as affecting their decision.
While no Batman film will be released this year from the studio, Warner is hoping that Blu-ray releases of 'Watchmen' and 'Harry Potter and the Half-Blood Prince' will see similar success.
Great News, and I'm pretty sure Watchmen and Harry Potter and the Half-Blood Prince will do well also, but first they gotta make to theaters first. Still waiting for Harry Potter and the Half-Blood Prince to come out in Theaters after being delayed almost 8 months.
I find it interesting that sales have gone back so much. If they sold 1.7 in the first week (US Only) and are now just slowly nearing the 3 Million mark. I didn't know they make so much of their business within the first week..
The release week is always the biggest week for a title's sales. It's not different from theatrical openings, and dvd & cd sales. That first week will have the most promotion and advertising available for that product.
News like this makes me laugh and shake my head at the few HD-DVD and Microsoft fanyboys that insist Blu is dying and digital downloads will soon take over, yet they annouce new and catalog movies almost everyday.
It sold around 1.2 million in the U.S. during the first week. The 1.7 million number from the first week is the worldwide total. It's sold 800,000 in the U.S. since the first week. That's pretty damn good when you think about it. 60% first week sales and 40% the rest of the time so far. That will even out over time though.
I wonder how many "I-am-boycotting-Warners" nut cases secretly have a copy on the bottom shelf, behind the porn of the video cabinet.
I am sure many bought their copy mail order under their spouses name, or bought their copy in a store wearing a trench coat, wide brim hat, and sunglasses; paying with cash of course so there would be no trace of the purchase.