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The Dark Knight Blu-ray Nears 3 Million Units Sold

Posted February 4, 2009 02:16 PM by Josh Dreuth

Warner Bros.According to Warner Home Video, the Blu-ray release of 'The Dark Knight' has sold an astounding 2.8 Million copies, with 2 Million being sold in the US alone. As many will recall, the most recent Batman film sold a record-breaking 1.7 Million copies in its first week of sale. Since then, sales have been steady, and worldwide sales are quickly approaching the 3 Million mark.

Not surprisingly, the popular comic book-inspired film has also driven Blu-ray Disc player sales. According to research done by Warner, of those who purchased a Sony PlayStation 3 between October and December of last year, one third cited the Blu-ray release of 'The Dark Knight' as affecting their decision.

While no Batman film will be released this year from the studio, Warner is hoping that Blu-ray releases of 'Watchmen' and 'Harry Potter and the Half-Blood Prince' will see similar success.


Source: AreaDVD | Permalink | United States [Country settings]

News comments (33 comments)



Top contributor
Blu Titan
  Feb 04, 2009
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Excellent News. 2 milllion sold in the USA already!
StarWarsKartikay
  Feb 04, 2009
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Great News, and I'm pretty sure Watchmen and Harry Potter and the Half-Blood Prince will do well also, but first they gotta make to theaters first. Still waiting for Harry Potter and the Half-Blood Prince to come out in Theaters after being delayed almost 8 months.

Excalibur-king
  Feb 04, 2009
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Cant say im surprised this is one of the best Blu-rays yet..

so how many millions of digital downloads anti-sony losers ???

LMAO..

digital downloads is a joke and a waste of time and money nobody cares about digital downloads nobody..

Gelogurte
  Feb 04, 2009
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And one of those was me! A Limited Edition with batpod to boot. And damn proud of it! )))

ckent22
  Feb 04, 2009
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Got mine for free. Great news however.

AikonEnt
  Feb 04, 2009
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Yes but how many UMD copies were sold? I bought one of them

Sonny
  Feb 04, 2009
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Nice for BD!

Top reviewer
Top contributor
Mr. J
  Feb 04, 2009
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Excellent news, but everyone knows Harry Potter and Watchmen will NOT do Dark Knight numbers. Not saying that it won't do well, but nowhere near The Dark Knight numbers! True Story!

Top contributor
Lucy Diamond
  Feb 04, 2009
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Steelbook baby!!!
kdn1221
  Feb 04, 2009
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I'm a collector and I've contributed.
Best Buy blu-ray w/Batman Cowl (3 copies)
Best Buy blu-ray w/Joker Mask
Steelbook

This is not counting the DVD versions that I also bought.

I hope the studios are paying attention. Produce good quality films and good quality BDs and people will be interested.

Top reviewer
Stephan.klose
  Feb 04, 2009
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I find it interesting that sales have gone back so much. If they sold 1.7 in the first week (US Only) and are now just slowly nearing the 3 Million mark. I didn't know they make so much of their business within the first week..

Rainman208
  Feb 04, 2009
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One of the few movies I pre-ordered. Awesome PQ and AQ. Demo disc for sure.

Mr. Cinema
  Feb 04, 2009
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The release week is always the biggest week for a title's sales. It's not different from theatrical openings, and dvd & cd sales. That first week will have the most promotion and advertising available for that product.

TheManInBlu
  Feb 04, 2009
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Everyone I know has Dark Knight on Blu-ray It was one of last year's nicest looking Blus as well...

Meeklo
  Feb 04, 2009
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Of course Warner is hoping Watchmen performs that well. That way they can still make a profit while paying off Fox!

Seretur
  Feb 04, 2009
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Great news for the format penetration. TDK is the new 300 or PE, it seems.

Oh, and if you're looking for someone who doesn't have this disc -- guilty as charged!

Top reviewer
thedarkangel1975
  Feb 04, 2009
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News like this makes me laugh and shake my head at the few HD-DVD and Microsoft fanyboys that insist Blu is dying and digital downloads will soon take over, yet they annouce new and catalog movies almost everyday.

Top reviewer
thedarkangel1975
  Feb 04, 2009
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Stephan that is not a surprise really. Everyone that wanted to own it ran out and bought it or people bought it as Christmas gifts.

Top reviewer
nathanp
  Feb 04, 2009
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I got the regular one!

sonnyworld85
  Feb 04, 2009
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Great news for the format!

Blu-Malibu2009
  Feb 04, 2009
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Stephan,

It sold around 1.2 million in the U.S. during the first week. The 1.7 million number from the first week is the worldwide total. It's sold 800,000 in the U.S. since the first week. That's pretty damn good when you think about it. 60% first week sales and 40% the rest of the time so far. That will even out over time though.
ibeetle
  Feb 04, 2009
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I wonder how many "I-am-boycotting-Warners" nut cases secretly have a copy on the bottom shelf, behind the porn of the video cabinet.
I am sure many bought their copy mail order under their spouses name, or bought their copy in a store wearing a trench coat, wide brim hat, and sunglasses; paying with cash of course so there would be no trace of the purchase.

EvolutionCherry
  Feb 04, 2009
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I bought this twice. One for me and the other as a gift.
hijeff1
  Feb 04, 2009
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Whats PE?

Seretur
  Feb 04, 2009
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Planet Earth, sorry.

HighlightShow
  Feb 04, 2009
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Doesn't surprise me!
VonZippa
  Feb 04, 2009
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... and people say we're in a recession? I'm not touching it until it drops below $20.

Top reviewer
mugupo
  Feb 04, 2009
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I rather had the steelcase than the batpod.

TenEightyP
  Feb 05, 2009
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VonZippa, I too are waiting until it appears in a sale or as part of a BOGOF. Can never see the point in
buying at the full price.
jpjones2008
  Feb 05, 2009
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What is so good news about it when some lunatic dressup like a CROWN and killing children in Belgium. Does this film have to be that real ?
chriharr
  Feb 05, 2009
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A good portion of the US shipments have been imported into stores around the world, so at least 500K copies of the US shipments would have been sold outside the US.

and the UK sales would have tied in with Europe and Australia, since the copy is exactly the same across those continents

andyman1970
  Feb 05, 2009
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That's great news. Now if we could just get some Blu-ray exclusive titles.

oguh
  Feb 15, 2009
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cooooooooooool great news


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