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Warner Teams up with Facebook for Watchmen Blu-ray

Posted May 11, 2009 04:03 AM by Juan Calonge

Warner Bros.Warner Home Video is set to announce a plan to sync up friend networks on Facebook with the interactive community-screening features of Warners' Blu-ray Disc releases, starting with the upcoming 'Watchmen'. In a first for the format, buyers of the Blu-ray will be able to view the film and share comments with their Facebook friends at the same time.

BD-Live has always allowed such "community screenings" via its "buddy list" function. But those lists now can be combined with Facebook's friend networks for immediate access to a broader array of acquaintances, rather than being limited to the general BD-Live community. That's why Warner has decided to partner with the hugely-popular Facebook network. This partnership is strategic only, with no money changing hands between the parties.

Late last year, Warner mounted one of the most-noted previous BD-Live ventures, when the distributor staged a community screening of 'The Dark Knight', during which director Christopher Nolan offered live commentary to 50,000 viewers on a dedicated Web site.

The 'Watchmen' Blu-ray will also include a new feature for the format. Dubbed "Maximum Movie Mode," it will allow split-screen viewing of the movie to focus on elements in director Zack Snyder's on-camera commentary.

Source: Hollywood Reporter | Permalink | United States [Country settings]

News comments (13 comments)

  May 11, 2009
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I actually enjoyed this movie and i knew nothing of the source material before seeing it.
Definite buy.
  May 11, 2009
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very excited for this one / never saw it in theater / i rarely go to the theaters due to my surround sound / i just have a wish for special features on blu and that they stop making them play during the movie / i like them seperate / people who care to even watch that stuff most likely will watch it after the film / i can't watch both the damn film and other footage for a picture in picture event and retain any info / sorry our brains are not that advanced yet!! they are trying to utilize the space on these disks in ways i do not like / i hope they get better at this

  May 11, 2009
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Same here, had no idea who the Watchmen were and ended up LOVING the movie.

  May 11, 2009
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loved it in IMAX -- looked amazing, sounded great -- will this be a TRU-HD or DTS-MA HD audio track? anyone heard anything?

  May 11, 2009
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I watched the motion comic and LOVED the movie. Thought the movie ending was a lot better than the comic.

I was one of those 50,000 that checked out the Nolan commentary and it was really cool.

  May 11, 2009
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This, I think, is a very good use of BD-live and social media in general! This is a feature I have wanted to see put to use in video games, for example unlock a trophy and it automatically tweets or posts it to your social networking site(s) of choice; I never imagined it on a blu-ray! way to go Warner. Social media ftw.

  May 11, 2009
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i want to see cover art!

  May 11, 2009
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nevermind guys i found it!

  May 11, 2009
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Funny that the comments on here show about 2 related to what the actual news is. This Facebook thing makes absolutely no sense to me. I understand people may want to chat about the film and all, but why is this a major selling point or I should rephrase that, why are they trying to push it as a major selling point?

Doesn't make sense to me at all.

  May 11, 2009
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Must admit I don't think I've ever used any BD-Live features other than a passing curiosity click. Still I think this is good news in that they are trying to make use of everything Blu-ray has to offer. Even if it were a bare bones release like some catalog titles this is still a day one purchase for me.

  May 11, 2009
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I hope this is the version with the black freighter and Hollis Mason under the hood story cut into the film lol. Please let it be, because I don't want to double-dip. If they come out with an ultimate edition I will have no choice though lol

Top contributor
  May 11, 2009
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Wow. This is an interesting move by Warner to partner with Facebook. Smart thinking. The main problem with BD-Live viewing is trying to get together with friends. Being limited to BD-Live members makes it nearly useless. If I can schedule viewings using facebook, that'd be more likely to succeed.

  May 12, 2009
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Sweet. I can't wait to see how this works and try it out with Facebook.

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