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Toshiba President Hints at Supporting Blu-ray

Posted June 24, 2009 07:41 AM by Juan Calonge

Blu-ray DiscAt the annual shareholder meeting of Toshiba Corporation today, outgoing president Atsutoshi Nishida did not rule out the possibility of selling Blu-ray products. In a new pragmatic vein, Nishida said: "It makes no sense to decide not to enter the Blu-Ray market simply because we lost the DVD-format war. We cannot change the fact that we lost, but we would like to keep our options open."

Nishida said that BD recorders, in particular, appear to be a viable option. They are quite successful in Japan.

When Toshiba conceded defeat in the format war in February 2008, it said that it would not make any Blu-ray products and has reaffirmed that position several times since. But Nishida's latest remark appears to indicate that Toshiba is considering reversing that decision in light of the significant growth in the market for these products.

Nishida is to step down as President today. As expected, the shareholders approved the appointment of Corporate Senior Executive Vice President Norio Sasaki as the new chief executive.


Source: Nikkei | Permalink | Australia Canada France Germany Hong Kong India Japan South Korea United Kingdom United States [Country settings]

News comments (29 comments)


Irrob
- Jun 24, 2009
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Finally someone showing some brains in that operation.

jk1138
- Jun 24, 2009
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no, no wait a few more years to make sure HD-DVD is really dead.

Hanzaki
- Jun 24, 2009
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I think it IS really dead...

jk1138
- Jun 24, 2009
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thats my point

frank_t
- Jun 24, 2009
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keep your options open? what the hell does that mean? probably another upscaling technology that pretends to be HD.

Stuart_Larkin
- Jun 24, 2009
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despite all the hate toshiba gets on this board, I think in the past they made the very best of the best dvd players. I think very well on the company. I couldn't back them with HD-DVD because Blu-ray was clearly the better product.
The moment they start releasing blu-ray players I believe they will be making the best.

tru blu
- Jun 24, 2009
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I'm sure they know the future is full HD, not up conversion and they will lose even more money by not going Blu with all the other companies.

Rainman208
- Jun 24, 2009
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If you can't beat 'em (and they didn't) join 'em.

To quote Lord Beckett "It's just good business".

Scooby Blu
- Jun 24, 2009
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Rotel and Integra make the BEST dvd players! Microsoft created a lot of confusion with Toshiba's hd-dud player. I will NEVER EVER OWN ANYTHING TOSHIBA MAKES EVER !!!!!!!!!!!!!!!!!

bluflu
- Jun 24, 2009
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It was a dumb move by Toshiba to not make Blu-ray players in the first place. See you later Atsutoshi Nishida, I'm sure there's a corner office for you somewhere at Microsoft.

The Big Blue
- Jun 24, 2009
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*places article in 'Who Gives A Flying ****' file*

fettastic
- Jun 24, 2009
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I used to LOVE Toshiba. I bought a Toshiba HDTV, I bought 2 Toshiba DVD players and I bought an HD-A1. After the childish bullcrap and outright lies and misinformation they spread throughout the format war, I will NEVER buy Toshiba again. They BLEW IT! They lost the trust of a loyal customer and they will never get it back.

Branden
- Jun 24, 2009
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sounds like toshiba finally came to the realization that their SUC technology sucks when compared to blu-ray.

Scooby Blu
- Jun 24, 2009
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Well said fettastic !

nathanp
- Jun 24, 2009
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I wouldn't buy a friggin toaster from Toshitba. I hate that Nishida clown!

Paul.R.S
- Jun 24, 2009
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They could release an outstanding deck that upconverts DVD and plays both HD DVD and BD. It could be a better upconverter and have fewer problems and better firmware support than Samsung's efforts in these regards,

gekke henkie
- Jun 24, 2009
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@Scooby Blu:
Never own anything Toshiba makes? Do you own a PC? If so, you can start removing the parts Toshiba (and subsidiairies) made, but don't be surprised your PC won't start-up again

hc666
- Jun 24, 2009
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Toshiba rules!

Amazing TVs... I think everything I have is Toshiba except my BD Player but hope that changes in the future.

TheRealBob
- Jun 24, 2009
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Why would they do this now when that super-reliable poll showed HD DVD has outsold and will continue to outsell Blu-ray Disc for the next six months? :P

steve1971
- Jun 24, 2009
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If you cant beat them join them. It appears that Toshiba is headed in that direction with Blu ray. They make great HDTV's from what I have read and heard so why not just suck it up and start making Blu ray players and supporting the format? I think its time.

Xerios
- Jun 25, 2009
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Pwned!

Rhoq
- Jun 25, 2009
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Some of these comments are funny. Bitter and sore winners? If the price is right, I would definitely buy a Toshiba Blu-ray player. Their HD DVD players were solid machines.

Scraps
- Jun 25, 2009
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Sony sucks but for now it's the only option
HD DVD was great just didn't have the cash to throw at companies like Sony

kknight
- Jun 25, 2009
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Are you kidding me!? Toshiba HD-DVD players sucked, I own the 360 HD-DVD add-on and 40% of the movies I rented were unplayable and at times a brand new copy doesn't play either... It was also really slow... My brother-in-law has the HD-DVD player and he was having similar problems like me... They do make great TVs though but their HD-DVD players were horrible...

audioquest
- Jun 25, 2009
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Their first and second generation HD DVD players were built like tanks. My HD-A1 weighs more than my TV! I'm sure if they come out with a BD player, it will be a well engineered product. As a sign of good faith, they should throw in HD DVD legacy support for the millions of software discs out there. And by the way, Toshiba jointly developed and owns the rights to the CELL processor that is in every PS3 in the world.

fettastic
- Jun 25, 2009
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I paid $499 for my HD-A1. I paid $499 for my PS3. The PS3 was an INFINITELY better investment. My HD-A1 has been glitchy and slow since day one. I don't have any PROBLEM with Toshiba finally coming onboard. I just won't buy one. As far as I'm concerned they are 3 years too late.

matt87
- Jun 25, 2009
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when they lost, they should have just gone, "ok, fine, you want bluray, we'll give you bluray". and then immediate commenced making the best bluray players on the market, then we all may have been like "wow, if they can make bluray this awesome, maybe hd dvd wasn't so bad?" at any rate, it would have given the company alot more respect, and put them in a better position for any future wars.

frenchglen
- Jun 26, 2009
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Ok this is amazing. This would be pretty fantabulous.

Oh hang on, this was said by the president which stepped down straight after that? I hope the next one is similarly "open-minded"...

robetclo2516
- Jun 28, 2009
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Okay wait there is a lot of misinformation here. To start, Toshiba have created very good players, okay the first gen were a little slow, I have a HD-A30, with a built in Dolby Digital Plus decoder and a Dolby TruHD decoder as well wich convert the signal to a uncompressed PCM signal. Also they have a solid upconversion wich is still considered the best one on the market.
To say that HD DVD was the worst I can tell you that most of the feature that a Blu-ray has now It is partly due to the fact that those features were availaible with HD DVD (Picture in picture, Web enable content (BD live today) and for those who got just recently in the world of Blu-ray should know that the first generation of BD players had no picture in picture capability and BD-live. It came later with profil 1.1 (for pip) and 2.0 for BD live with the exeption of PS3 HD DVD it was right from the start with any players from generation 1 to 3. On top all HD DVD players could decode Dolby TruHD wich was not the case with all BD player in the begining even the DTS HD master audio was a problem with some BD player. I beleive that Blu-ray was the worst product ever over HD DVD but as history repeat itself (remember Beta VS VHS) VHS was worst than Beta but VHS won same thing here with HD DVD and Blu-ray.
And now as Toshiba owns the right to the HD DVD nothing can hold them to create a HD DVD/BD player with a rebate in exange of your old HD DVD player. Yes I admit that will be too good to be true but who knows really what Toshiba will do (Keeps our option open) this could be one of them.
If ever Toshiba decide to produce a Blu-ray player I hope they will think of all those who have chosen HD DVD by producing a Hybrid player for a limited time of course.



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