Watchmen Breaks BD Share Record with 36% Ratio

As we reported on our previous post, a full 36 percent of disc sales of Warner's 'Watchmen' have been on Blu-ray. This is a record-breaking figure, even for action movies. For example, back in September 2008, 'Iron Man' got "only" 17% of its sales from Blu-ray. The previous BD percentage record was for 'Quantum of Solace', released March 24, 2009, which got 28%. This feat is all the more remarkable if we consider that the DVD had both one- and two-disc editions, and that an Ultimate Collector's Edition Blu- ray has been announced for later this year.
Source: Home Media Magazine | Permalink	Relevant for:

ddiddy415  » Jul 30, 2009
HAHAHAHAHA............Awesome news but..............I'm sure this record will not last long GO BLU!!!!!!!!!

Ashamed Pegasus  » Jul 30, 2009
Probably the result when multiple stores sell a big name brand new release title for $20... How much was Iron Man and QOS selling for on release day?...

Neil_Luv's_BLU  » Jul 30, 2009
The record will fall countless times in the 3rd and 4th quarters for sure! What with these titles due by years end: Star Trek Transformers 2 Harry Potter 6 UP I don't think I've missed anything, but someone will surely add to that list if I haved missed something

Scorxpion  » Jul 30, 2009
Terminator Salvation and Angels & Demons

BLUCanadian  » Jul 30, 2009
I dont think youll see Harry Potter, Up or Angels and Demons break this record. They have too much mass appeal, and the masses dont have blu-ray yet

GoodToGo  » Jul 30, 2009
LOTR will break all this easily. Gladiator, Braveheart have a good chance as well.

Rainman208  » Jul 30, 2009
Blu-ray.......Blu-ray.......Blu-ray!!!!

Scorxpion  » Jul 30, 2009
If Quantum of Solace break a record in its release day on BD ,Angels and Demons is not far away. But i can see now Transformers 2 and Star Trek is going to reach 50 percent in Quarter 4.

mpstjohn  » Jul 30, 2009

I'm glad to see people are finally catching onto how great this film was. I'm tired of hearing people complain it was a ripoff of Heroes (which itself is a ripoff of about a dozen other things anyway) or The Incredibles. I don't suspect Terminator: Salvation will make half as much on blu, but Star Trek and Up might. Either film was better received than Potter 6 (of which I've heard mostly lukewarm reviews) or Terminator 4 (which I loved but am in the minority).

Rantlers  » Jul 30, 2009
Great news! Though records are made to be broken, and this is one record I hope is broken over and over again!

Gelogurte  » Jul 30, 2009
I'm proud to be in that statistic. Especially since I bought the Amazon Special Edition.

ghebert  » Jul 30, 2009
Seems like everyone is just hating on Watchmen saying that every other movie is going to beat it...I'm sure as more people dive into the Blu there will be a movie that beats this record. Just be happy that we are seeing this type of thing when Blu-Ray is still in its early stages...who cares if it's a movie you don't particularly like.

bfellow  » Jul 30, 2009
Scorxpion » Jul 30, 2009 08:15 AM Special Member If Quantum of Solace break a record in its release day on BD ,Angels and Demons is not far away. - What? I've never even heard of Angels and Demons. Is that some Christopher Walken movie?

SellmeyourDVD  » Jul 30, 2009
So now that the blu ray big wigs see that a price near or under $20 (I paid $17) for a new relsease yields such a high share ratio, i'm hoping we'll continue to see lower prices on all blus. I knew this movie was going to bring good numbers, but 36%?!?!?!?!?!

WTFBBQ  » Jul 30, 2009
I wonder if this is a combination of a reasonable release price and lack of popular appeal. If it would have been very popular (like iron man), many people would be buying it on dvd (because most people do not have a blu player), which would drive the bd share down.

Petra_Kalbrain  » Jul 30, 2009
bfellow -> 'Angels & Demons' is the sequel to 'The DaVinci Code.' WTFBBQ -> Great point about the popularity of the film. I agree that the share % would have been far less had it been massively popular. I'd like to have unit sale numbers of all titles mentioned in the article before getting overly impressed with the percentages.

coolmilo  » Jul 30, 2009

This is the proof needed to show the studios and the BDA that the price for Bu-ray movies is too expensive ($28 typical street pricing for new releases). If the prices are adjusted to $20 new releases and $15 catalog releases as a standard then Blu-ray will continue to catch up to DVD sales. Blu-ray should be at 40% to 50% of DVD sales by now. Sony should be embarrassed to release A River Runs Through It for $28 Amazon price (digibook or not).

bijankarim  » Jul 30, 2009
only Transformers 2 can break. it'll have IMAX scenes. I would WANT star trek to break it but it's not likely, watchmen was kinda like dark knight good bd reviews and it was one of the biggest movies this year

dgator783  » Jul 30, 2009
who watches the watchmen? well, I guess all of us!...lol

Blu3  » Jul 30, 2009

GoodToGo -> "LOTR will break all this easily. Gladiator, Braveheart have a good chance as well" LOTR, Gladiator, Braveheart and other previous releases are completely IRRELEVANT to the share between BD and DVD and DO NOT COUNT. Why? Because they were previously released (duh), which means the sales figures when released on BD do not compete (directly) to DVD. The true share of BD to DVD can only be made on new, same day releases.

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