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Blu-ray Up 83% Year-to-Date
Posted October 19, 2009 11:00 AM by Juan Calonge
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Today, the Digital Entertainment Group (DEG) released third quarter US sales figures for the home entertainment industry. Blu-ray was up 66.3 percent to $161 million compared to the same period last year (up 83 percent year-to-date to $568 million). BD accounted for 12 percent of all theatrical new release sales in the third quarter.
Furthermore, according to Rentrak Corporation´s Home Video Essentials, Blu-ray rental spending was up 44.5 percent.
In sharp contrast to that, revenues from the supposed nemesis of Blu-ray, digital distribution, grew only 18 percent year on year in the quarter and 20 percent for the first nine months of the year.
Consumer spending for the third quarter of 2009 in the home entertainment window for pre-recorded entertainment, which includes DVD, Blu-ray Disc and digital distribution, was off slightly at $4 billion, down by 3.2 percent compared to the same period last year.
"We are pleased to see an uptick in the number of consumer transactions, indicating a continuing strong demand for home entertainment product," said Ron Sanders, President of DEG and also of Warner Home Video. "We are also encouraged by the dramatic growth of Blu-ray and the increases in digital distribution and rental in the third quarter."
Blu-ray, proving to be home entertainment´s stand out performer in 2009, is accounting for 12 percent of all theatrical new release sales in the third quarter. The year´s best selling Blu-ray Disc titles, 'X-Men Origins: Wolverine' and 'Watchmen', have each approached or surpassed 30 percent of consumer spending on Blu-ray Disc.
"Titles that appeal to the early adopter demographic continue to perform increasingly well on Blu-ray,
representing upwards of 20 percent of all physical media sales," said Bob Chapek, Chairman of DEG and President of Walt Disney Studios Home Entertainment. "As the penetration of Blu-ray increases, we are beginning to see the same kind of response by mainstream audiences that we are seeing in early adopters."
More than 17 million Blu-ray discs shipped to retail in the third quarter of the year, an increase of 35 percent over the same period last year.
According to figures compiled by the DEG based on data from CEA, retailers and manufacturers, Blu-ray Disc
playback devices sold 3.3 million units through the first three quarters of 2009, an increase of 13 percent over
the same period last year. Through the first three quarters of 2009, Blu-ray Disc set-top player sales grew 112 percent over same period last year.
Blu-ray playback device households are nearly 11.7 million and include PS3, standalone players and home-theater-in-a-box systems. Approximately 80 percent of Blu-ray devices are BD-Live capable.
"We´re enthusiastic about the continued promise of Blu-ray Disc with more entry level players coming to market and the upcoming strong slate of box office blockbusters," said Amy Jo Smith, Executive Director, DEG.
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Source: DVD Town |
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Relevant for:
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JB2K
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Oct 19, 2009
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There must be something to the madness -- over the weekend, I noticed my local Target is giving BR some additional shelf space! |
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POTC123
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Oct 19, 2009
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Yes! Blu is going to pass DVD by X-mas. |
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DAMNSAM77
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Oct 19, 2009
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I am sorry but Pegasus' Disney comment is hilarious! Exactly how I feel...why is Disney pushig $44.99 MSRP blurays with 4 frigging copies (BD movie, DVD movie, BD extras, D-copy). Now the cases are almost as big as they were in the 80's and 90's with VHS tapes... |
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Lucy Diamond
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Oct 19, 2009
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I noticed that most of my local BesBuy stores now have 3 isles that are Blu |
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fettastic
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Oct 19, 2009
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Disney giving Blu-ray a several week headstart over DVD should be applauded. If they feel the only way to do that is to include a DVD copy people can play in other machines, I'm totally fine with that. Lest we forget, they sold that Snow White set for $9.99 (about half what the Platinum set cost on DVD when it was released)! Yet we still want to complain. Tsk tsk. |
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DAMNSAM77
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Oct 19, 2009
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Fettastic, no one is genuinely complaining. I, for one, am more irritated than anything. You say that the 3-day internet deal at Best Buy was a nation-wide sellathon...but let's not forget that if it weren't for this website and other hot deal forums most of us will not know about that deal or just about any other hot deals or coupons that Dinsey is offering. There are less than 50,000 active members on this website, and possibly about 50% of them really check this site and the hot deals forum on a regular basis, and I am being generous in my assumption. This means that 95% of the true J6P's and soccer moms out there are not getting on the hot deals gravy train and if they save any money it's by pure chance, by being at the store or the website at the right time, but the majority od the bluray consumers still see the outrageous $34.99-$44.99 price tags on Disney movies. Most consumers aren't web-savvy enough to check out hot deal sites sites like Fat Wallet or Slick Deals or this site, so in the real world, consumers still have an impression that blurays are 2-3 times more expensive than DVD |
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nathanp
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Oct 19, 2009
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Would have been higher if 2009 wasn't such a bad year for theatrical releases, most of my purchases have been reissue titles. Fourth quarter is looking promising though, Wild Things, Lovely Bones etc. |
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Blu Titan
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Oct 19, 2009
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Q4 is going to pick up a lot of steam. There we no high profile releases in Q3, but Q4 is loaded. It will be interesting to see how many BD copies Transformers 2 sells in its first week of release. |
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DAMNSAM77
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Oct 19, 2009
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I wouldn't be surprised if it sell over 1/2 million BD copies in the first week. |
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kknight
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Oct 19, 2009
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Great news!!! I laugh at all those morons who had doubts about Blu-ray... When Apple said "Blu-ray was a bag of hurt" because of all the royalty fees, you got a bunch of HD-DVD fanboys quickly commenting and spreading FUD about Blu-ray. Look at where it's at now, no way that Blu-ray will become obsolete anytime soon. |
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mugupo
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Oct 19, 2009
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A lot has to do with blu-ray player price cut. |
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thedarkangel1975
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Oct 19, 2009
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I wish my local Wal Mart would have expanded instead of shrink their selection. This why Target is better in the area. At least Target places movies on sale... |
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jaj1701
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Oct 19, 2009
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It it just me, or is Walmart (by the way, it's no longer Wal Mart, Wal-Mart, or Wal*Mart....if anyone cares) making a mistake by having such a tiny Blu-ray section. I think it hurts their own Blu-Ray player sales and of course thier own Blu-ray movie sales...which should be drivin' even more by the expected selection of sub-$100 players available this Christmas. I think it gives Walmart only customers an impression that Blu-ray movie selections are still really poor, which they are not. Still dwarfed by DVD of course.
My local Walmart has 7 Blu-ray players, six under $170, and what looks like a few dozen movies....though it's probably more like a 100, if that. |
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fullyalive76
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Oct 19, 2009
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I'm not sure about the first post above because my local Walmart, Target and KMart section for Blu-ray have been cut in half since the summer.
I also work at a school with about 125 people and I am the only one that even owns a Blu-ray. Sales might be up a lot over last year but that's really measuring from nothing. |
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Minimejer05
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Oct 19, 2009
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Awesome news. As long as the numbers keep going up I will be happy. |
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blacknation
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Oct 19, 2009
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go blu....dvd is time to die. |
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Born2BeBlu
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Oct 20, 2009
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Just contributed to that 83% by buying Transformers 2 at my local Wal Mart's midnight sale - about 25 people in line doing the same thing. $19.96 for the IMAX version!!! Also walked out of there with a box each of BOO BERRY and FRANKEN BERRY - my geek is so on!! |
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