Fox Adds iPhone Functions to Upcoming Blu-ray Titles

The upcoming 20th Century Fox Home Entertainment Blu-ray releases of 'Night at the Museum: Battle of the Smithsonian' will feature "FoxPop", a new feature that integrates a user's iPhone or computer into the movie watching experience. Once the film starts, the FoxPop feature will send movie trivia and other film information to an internet connected iPhone or computer. For the upcoming Blu-ray release of '(500) Days of Summer', the FoxPop feature will allow users to buy music from the film through iTunes as the film is playing. Mary Daily, executive VP of North America marketing at Fox, commented, "FoxPop furthers our commitment to providing consumers with the most exceptional home entertainment experience possible. By providing interesting movie-related information and the ability to engage with fellow Night at the Museum: Battle of Smithsonian audiences, the application creates a powerful new connection between the movie and its viewer." Other movie studios, such as Lionsgate Home Entertainment and Anchor Bay Home Entertainment, are using BluFocus' BDTouch software to integrate viewers' iPhones into their upcoming Blu-ray releases. Upcoming titles such as Lionsgate's 'Gamer' and Anchor Bay's 'UFC: The Ultimate 100 Greatest Fights' will allow viewers to connect to their Facebook and Twitter accounts while watching the Blu-ray. Paramount will continue to use their Mobile Blu technology to achieve similar functionality on their upcoming Blu-ray release of 'Star Trek: The Original Series - Season Three'.
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BLURAYSONYES  » Nov 07, 2009
Thats what this website is here in the first place isnt!? Or...Im just going to log off my PC and check my Ipod to see what new movies are coming out. Neat feature but not worth it IMOP.

bondfooll  » Nov 07, 2009
The 500 Days application sound most interesting, to me. It would have been great on Woodstock, Monterrey Pop, etc.

alphadec  » Nov 07, 2009
I buy bd's to watch a movie!!!

mushu1994  » Nov 07, 2009
sounds really pointless

Minimejer05  » Nov 07, 2009
If only there was a Zune thing for this

Captain Rex Kramer  » Nov 07, 2009
I'm in agreement with Mushu1994. It's pointless. I don't need to be interacting between my tv and my IPhone while trying to enjoy a movie. Fox should worry about trying to making good films and not busy itself with pointless Blu ray features.

underoath  » Nov 07, 2009
lol @ buying music on my iphone while watching a movie... god damn this is stupid you know i just have to have that song right away **impulse buyers beware lol

avecha  » Nov 08, 2009
So we are gonna fu*k round on iphones instead of watching a movie. Takes "Bring the theatre experience home" to a whole new meaning.

DodgerBlue42  » Nov 08, 2009
I love the people that whine about this stuff as if it's being forced on them... if you think it's a stupid idea, don't use it!

nathanp  » Nov 08, 2009
I have a blu-ray player, an iPhone and absolutely zero interest in this feature.

jaws3dfan  » Nov 08, 2009
What they need is a feature that allows you to see "that one hot chick" topless that never gets topless in the movie. Heck I would buy an iphone for that feature

RIKANA  » Nov 08, 2009
I'm all for it! mainly the for the music the Triva is a plus! RI

3000  » Nov 08, 2009
Lol. Im with Jaw3dfan.. That would be waaaaaaaay more useful.

stubiedoo  » Nov 08, 2009
just roll that part back i missed it i was looking at my iphone

jedi209  » Nov 09, 2009
Jaws3dfan i like were your heads at.

CptGreedle  » Nov 09, 2009

There is a lot of potential with this technology, and the chance for a lot of abuse too. These companies need to use this for entertainment more than marketing, such as trivia pop up on your iphone while the movie is playing, or exclusive free downloads to your phone (like wallpapers or ringtones). Sure having it go to iTunes to show you the music is fine, but if that is the extent of it, we are facing a group of movie makers that ran out of ideas. Facebook? Come on! I can look at facebook anytime, I don't need a movie to take me there!

bad_code  » Nov 12, 2009

Rather than put money into making a great 7.1 surround sound experience with blu-ray, they use it as a advertisement and marketing medium. We will probably have to get a firmware update to view the movie even though we don't want this feature. I just hope the stupid icon doesn't appear if I don't want care for this feature. Otherwise they can kiss my a**. I won't buy a blu-ray if the icon is there weather I want the feature or not.

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