Universal Announces Blu-ray iPhone App

On the heels of a similar announcement by Fox, Universal has announced two new iPhone and social network applications that will be featured on upcoming Blu-ray releases. Pocket Blu, which is available as a free download on iTunes, gives viewers access to a remote control, keyboard, Video Timeline, and exclusive Mobile-To-Go content right on their iPhone. Using the viewer's iPhone and WiFi network, the app connects to any networked Blu-ray Disc player to deliver exclusive bonus content. Similar to other Blu-ray iPhone apps, they can also be used on an iPod Touch. Social Blu, the second application announced today, allows users to integrate Twitter and Facebook into their Blu-ray experience. Viewer's will be able to update their profile status, rate movies, and send messages to friends all through their Blu-ray Disc players. The first title to use Pocket Blu will be the upcoming Blu-ray release of 'Bruno', which is currently scheduled to hit store shelves on November 17th.
Source: Blu-ray.com | Permalink	Relevant for:

sinister184  » Nov 11, 2009
pocket blu sounds cool, pass on twitter and facebook integration

the_dude  » Nov 11, 2009
hmm.... not that this isn't great on many levels, it seems like this may have an issue with PS3 systems, right? ...Big Lebowski Blu-Ray in 2010 please

BTBuck1  » Nov 11, 2009
I feel like Tom Hanks in "Big" "I don't get it" ??

surfdude12  » Nov 11, 2009
"gives viewers access to a remote control, keyboard, Video Timeline, and exclusive Mobile-To-Go content right on their iPhone" anyone have any idea what this means??

oyboe  » Nov 11, 2009
Okay, but lets focus on the release of BACK TO THE FUTURE (hopefully in early 2010)!!

fettastic  » Nov 11, 2009
THANK GOD! Using the actual player remote seems so wasteful. It will be much better running down my iPhone batteries.

alphadec  » Nov 11, 2009
so Universal W H E N A R E U going to release HAPPY GILMORE!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

reson8er  » Nov 11, 2009
I just d/l it and as the article alludes to, its fairly limited/worthless at this point. I wonder if its possible to Grandfather in this tech with a firmware update, or BDLive update. It seems kinda cool since it saves the trouble of inputting text and offers all the functionality of a full remote. If this is not supported universally (no pun intended) it will be a wasted attempt at a cool idea.

ehtamgnie  » Nov 11, 2009
Curious to see where else this will go . . . . This is step 1.

ckenisell  » Nov 11, 2009
Now port the app to Android and I'll download it.

hijeff1  » Nov 11, 2009
Lol, Ckenisell beat me to it. I second that.

DIY_HD  » Nov 11, 2009
Fettastic, you rock! +1 Sounds like Universal execs were in a meeting one day and just decided, "Hey, let's create an iPhone app," just so they could say they have one. Jeez. Like I really need "exclusive Blu-ray content" on my 3" screen instead of my 52" screen! Whatever happened to BD-Live?

the_dude  » Nov 12, 2009
genius... im sure universal is still somewhat ashamed hd dvd failed... wheres their loyalty going to apple when in fact they don't even support blu-ray in the first place!? the dude minds man... this aggression will not stand man...

jaws3dfan  » Nov 12, 2009
WOW I am SOOOOOO Glad they are releasing this app instead of releasing JAWS and the other 100 classic Universal movies on BD.

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