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Warner Launches DVD2BLU Program

Posted November 17, 2009 09:40 AM by Josh Dreuth

Warner Bros.Warner Home Video has announced that they have launched a new program which allows owners trade in their Warner DVD titles for Blu-ray upgrades for as little as $7.95. To take advantage of the program, owners will be required to identify which titles they want to upgrade through the DVD2Blu site, and then mail-in their DVD discs to show proof of ownership. In 4-5 weeks they will receive Blu-ray copies of those same titles.

Dorinda Marticorena, Senior Vice President, Worldwide Marketing and High Definition, Warner Home Video, commented, "DVD2Blu is a great way for consumers to start or expand their Blu-ray Disc collection. We're launching the program with a wide range of titles that will appeal to a broad audience. In the coming months, we're looking to expand the program and make additional titles available."

The program works similar to Warner's previous Red2Blu program which allowed HD DVD owners to trade in their discs for Blu-ray versions. Upgrade prices range from $7.95 to $9.95, depending on the titles selected, and will include free shipping with any order over $25 (a prepaid label is provided to mail in your DVDs to Warner). Currently, there are over 50 titles eligible for this upgrade program, with more being added in the weeks to come.

To participate, please visit DVD2Blu.com and start upgrading to Blu-ray!


Source: Blu-ray.com | Permalink | United States [Country settings]

News comments (78 comments)



TheManInBlu
  Nov 17, 2009
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This is all nice and all but as usual, this is a US only offer. Canada is excluded. Come on WB, we're in North America too...

the_dude
  Nov 17, 2009
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AMAZING! YOU CONTINUE TO LEAD THE WAY YET AGAIN WARNER BROS.

Deromax
  Nov 17, 2009
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Not offered to Canada!

The Big Blue
  Nov 17, 2009
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I'll check back. As of right now Christmas Vacation is the only title I could upgrade.

lobo81865
  Nov 17, 2009
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Hm. I'll have to check my collection when I get home, but I've already given away a lot of my DVD's to friends.

frenchglen
  Nov 17, 2009
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This is truly excellent.

SapGoblin
  Nov 17, 2009
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WOW- I'm doing this right now at work!!!

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Cplhicks
  Nov 17, 2009
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Now if only they'd put menus on their discs...

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Moefiz
  Nov 17, 2009
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Not a bad deal at all....I'll have to check what i have when I get home.

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master_8ball
  Nov 17, 2009
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I sent a messege under the contact us link to express my interest as a Canadian, I suggest others do the same.

Seretur
  Nov 17, 2009
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Bravo, Warner!

I plan to take advantage of this, yessiree. Now if only they'd endorse lossless audio and AVC, not to mention bother creating menus for their titles... But for those Blus they've done right, this will be a great way to replace the collection.

Bring on the Spielbergs.

fatediesel
  Nov 17, 2009
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I wish other companies would do this. I've got virtually all the Warner Blu-rays I could want because of their low prices and frequent deals, but would love other studios to do something similar.

doctorsteve
  Nov 17, 2009
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Hey Josh - you may like to note it your report that swappers will receive their Blu in the exact same packaging as if they were to buy it in a store - this is NOT just a disc replacement thingie. (i.e., it will come in a Standard Blu case or Digipak as the case may be... to match your other Blu collection)

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Ashamed Pegasus
  Nov 17, 2009
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Some of the $7.95 upgrade titles are selling for $9.99 on Amazon... This should have been $4.95 like the Red2Blu program...

haushausman
  Nov 17, 2009
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awesome!!! i have a bunch of these DVDs i'll be doing this tomorrow!

Phibes
  Nov 17, 2009
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I think I liked the pricing and conditions of the Red to Blu program better ($4.95 each and you just sent in the artwork). I'd rather not send in my DVD disc as I might want it for portability. However, I applaud WB for making this program. I only see one or two that I'd be interested in, but as others have said you can buy the blus outright for cheap at other online retailers.

Big G
  Nov 17, 2009
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Yes lead the way in America Only what about the (UK) and the rest of the world it's not just Americans that buy Blu-Rays you know so come on Warner Bros.
joaryche
  Nov 17, 2009
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I agree. The pricing is too high. If I purchased the DVD for full price in the past and now trade in for Blu. I could have paid up to $30 for a Blu selling at Amazon or WalMart a lot cheaper and still be able to keep my DVD.

Kevinik
  Nov 17, 2009
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Just a few titles only, lame.

blokhed
  Nov 17, 2009
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Great idea! I've already sold all my DVDs that I could have possibly traded in from their list, but hopefully it'll be expanded soon.
Titanicfave
  Nov 17, 2009
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That's nice if you have a DVD collection, I had 20 at one time, barely any of them are on blu at this time so I'll just let my brother keep them.
TTC1984
  Nov 17, 2009
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I already have plenty of these, but this will allow me to get a few more Blus for a pretty low price - so I might have to take advantage of it!

agoofykindasuperman
  Nov 17, 2009
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Yup, sent Warner a message. As a Canadian, I am interested in this offer too...
madaski
  Nov 17, 2009
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I see Criterion has a program similar to this where if you own one of their DVD's, they'll replace it with a BD for $20.

http://www.criterion.com/help#q28

Does anybody know if any other studios offer this kind of upgrade promotion?

kaliraver
  Nov 17, 2009
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This prices are pretty high, and considering you can get a lot of these titles for about $1 extra on Amazon and going through the hassle this is not a good deal.
cjamescook
  Nov 17, 2009
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What about a trade-in program for laser disc owners?

(Seriously: It was not worth upgrading from laser disc to DVD, but it is worth upgrading to Blu-ray.)

phatrat1982
  Nov 17, 2009
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Damn I only own 2 DVD's and neither one are Warner. My parents on the other hand I'll have to check their collection because they own a ton of DVD's and only 1 Blu Ray so far.

bhampton
  Nov 17, 2009
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This is great,... There aren't any for me just now but I hope they add more titles. I would do this for my Scooby Doo movies and my older Batman and Superman movies among others.

jasonrw
  Nov 17, 2009
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i'll pick up a few of these... superman returns (just got the dvd for $3 at a local store, blu is like $23-25 new), collateral damage (can never get enough arnold), possibly wedding singer.

doctorD
  Nov 17, 2009
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I call this Awesome news, although I wish they would have announced this about a month or two ago before I bought Wizard of Oz and some other movies. But I'm assuming this is just in time for Christmas.
wiyosaya
  Nov 17, 2009
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There are only 55 titles presently available for the program. I wonder if they will add more titles.
TTC1984
  Nov 17, 2009
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Damn, you have to send in the actual DISC. Why can't they do what Paramount does and just require the UPC?

digitalbabe
  Nov 17, 2009
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I am sure if the program is successful they will add others. Disney has one in the works, as well, so hopefully others will follow.

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mugupo
  Nov 17, 2009
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Proof of the ownership is too much, i doubt most people keep those dvd receipt over like 5 to 10 years old !

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Johk
  Nov 17, 2009
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No love for Canada...

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Josh
  Nov 17, 2009
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mugupo - sending in the DVD is proof of ownership.
ehtamgnie
  Nov 17, 2009
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Nice! I wish other studios were doing this. Even if there is only 1 or 2 from the list, I'm still interested in upgrading.
redblotch83
  Nov 17, 2009
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This is pathetic. All these blus have been out for awhile so anyone that wanted to upgrade already has. Ugh.

MrJoeKalel
  Nov 17, 2009
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Too expensive for very few titles that are not as popular. Shame on you Warner.

The only one I would, is Superman II:Donner Cut, since it wouldn't be a big loss from the
Superman Collection, and the regular Superman II is my favorite.

jurassic_pork
  Nov 17, 2009
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a little bit late...I gave most of my DVD's to family members as I upgraded...

cynatnite
  Nov 17, 2009
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The only reason I have not upgraded many of my DVDs at this point is because I'm not willing to take another dip for the same exact movie. If I can get something out of what I do have maybe it would be worth it to upgrade.

I'm not convinced this is worth it since the selection isn't very large.
TonyC4L
  Nov 17, 2009
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This would be awesome if I actually owned more than one WB release.
ajmrowland
  Nov 17, 2009
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Awesome for those of us who weren't stupid enough to throw away all our DVDs already.
OhDamaso
  Nov 17, 2009
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Most/many of those Warner titles can be bought for $8 to $10 now...seems like a really pricey "deal". Awesome would be the last word that comes to mind.

mattconroy
  Nov 17, 2009
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And of course The Aviator is the only one I have that would qualify and Amazon have it for 9.99.

Mr. Joshua
  Nov 17, 2009
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Doesn't help me as I've replaced most of my movies already.... Handed down my DVD's to my brothers maybe it will help them out...

mikem471
  Nov 17, 2009
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Jesus, some of you people will whine about anything!!! If it's not for you, just shut the hell up and go about your day. Some people might actually find this program beneficial to them.

Minimejer05
  Nov 17, 2009
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Awesome news..now I can get rid of my DVDs.
Cyan
  Nov 17, 2009
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I suspect that they'll add titles as time goes on.

And it's pretty weak that people are bitching about the pricing. They don't have to offer things like this at all. None of the other studio houses do. I think it's a fantastic movie on Warner's part.

lovgun7
  Nov 17, 2009
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if they add the batman anthology im in ...

Chris60119
  Nov 18, 2009
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And we do get them back in a blu-ray case??????
joeri
  Nov 18, 2009
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I am not really a fan of this kind of programs, you still have to post your DVD, and then wait for a blu-ray, in the long run, it will cost you probably as much as much as the new blu-ray, and a lot more effort.

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Josh
  Nov 18, 2009
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frettless5 - Yes, you get a Blu-ray disc just like if you had went to the store.

audioquest
  Nov 18, 2009
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If Warner would only release "Outland", then I could upgrade my P.O.S. non-anamorphic DVD. Hello?!? Warner, are you listening?!?!?

audioquest
  Nov 18, 2009
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Oh, BTW, they forgot a step. Before you mail in the original DVD disc, make a back-up copy to put in the original case. That way, you can still play it in your car, portable, etc...

ShellOilJunior
  Nov 18, 2009
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I think it still makes more sense to take the DVD to your neighborhood trade in store-- get the 3-5 dollars for the disc. Then purchase the blu-ray on Amazon for $9.99. Plus, there's no 4-6 weeks waiting time.
jason00
  Nov 18, 2009
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The only one on the list that I own is 2001... which is $9.49 on Amazon right now.

This seems like a good deal for people who don't shop on the internet, but since the deal is on the internet, it doesn't really make a lot of sense.

fdm
  Nov 18, 2009
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Didn't see anything worth the bother.
osubuckly
  Nov 18, 2009
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I think I'm going to use it to upgrade Superman II, Superman Returns, and The Last Samurai. Wish they had the original Superman on that list...

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Dynamo of Eternia
  Nov 18, 2009
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It would be a lot better if you just had to send in the UPC or even the cover art like with the Red2Blu program.

I really don't want to give up the DVD disc (nor do I want to settle for a back-up of it) in order to get the Blu-Ray (especially when, as many have pointed out, some of these titles can be purchased on Blu-Ray for little more than what you will pay in sending in your disc and paying the difference). I still have DVD players in other rooms, and want to be able to watch those movies there.

It just seems contradictory to some other things that WB is currently doing. For example, when the new Harry Potter movies comes out on Blu-Ray next month, it is going to include the DVD version of the movie in the package with it. This is nice for people who have Blu-Ray but still have regular DVD players in other rooms of the house. So, with this "combo pack" type of release being one way that WB is extending the "olive-branch" to get people into Blu-Ray, I don't see why their alternate "olive-branch" option (with this DVD2Blu program) should be so contradictory in forcing people to give up the DVD disc.

It all just seems silly, and to be more of a hassle than it's worth. Plus, this has even less of an upgrade selection than the Red2Blu program did.

Dr. Manhattan
  Nov 18, 2009
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Very cool, but the list needs more titles. Most of those movies I don't have and have traded in any others that are on the list.

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JJ
  Nov 18, 2009
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::sends off 'Alexander' and 'Collateral Damage'::
ubertaffy
  Nov 18, 2009
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as it seems most comments here already noticed...this is 1) a really good idea that 2) doesn't get the pricing quite right. In my case, I only have 3 of their short list that qualifies... and 2 of the 3 are $1 more just buying it from Amazon. Learn from "Subway"... $5 is the way to go. If I could upgrade all 3 for $15 even though its still not a huge savings I would likely do it.

RIKANA
  Nov 18, 2009
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is red to blu still going?

RI

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PatrynXX
  Nov 18, 2009
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Bit late WB... I own most of the WB Blu Rays that they have on the site. That I used to have on dvd. I still do on some where the extra's are better. I particularly wanted to get rid of those absurd cardboard cases. I was lucky enough to get maybe 5 extra ones from the maker who actually made them for WB. But that was it.

And then any of the others I can find cheaper online that $8. Now trade for free.. that would be cool. (except s/h)

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PatrynXX
  Nov 18, 2009
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Looks like red to blu is still going. cept I have only one and I bought that for 75 cents just to see what one looked like. lol. scratch hell. Can't believe that was even a considerable format. http://www.red2blu.com/
Flyerznut
  Nov 18, 2009
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Price is way too high. If I was able to keep the DVD copy, then maybe. If you trade in only one movie, it costs you 12.90 with shipping. You could probably find the Blu Ray cheaper on-line and get to keep your DVD for portability. They definitely need to lower the price.

jennings
  Nov 18, 2009
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I agree the price is to much. The Kubrick titles alone are almost these prices and you can get them with out the hassle. Some of the other movies I have seen for $10 to $13 at walmart or costco.

atwistedclown2003
  Nov 18, 2009
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just completed my offer. i got 4 blurays for $34.03 shipped. only $8.50 each. what a deal. the only down fall is that it will take 4-6 weeks once they receive the disc. o btw you dont have to pay shipping to ship the dvds back. your order comes with a prepaid pdf file that you print out and attach to the package... sweet

Dr. Manhattan
  Nov 18, 2009
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I don't see why I should give up my copy of Superman Returns, pay the $9.95 plus shipping when I can get the BR disc on eBay/Half.com for the same price, fairly new.
DodgerBlue42
  Nov 18, 2009
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I was ready to jump all over this, but the two titles I have (American History X and Training Day) come to approx $21 with shipping; I can get them from Amazon for $22 without having to wait 4-5 weeks. Thanks but no thanks.

orbitron
  Nov 18, 2009
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looks like a rip off. I checked Constantine on Amazon and it's only $9.99. The trade-in you pay Warner is $7.95.
CWilson
  Nov 18, 2009
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Hope the list gets expanded soon. Thanks for sharing the information, I'll definitely take advantage of it. I work with Sharp and can't get enough of watching my Blus on one of their <a href="http://www.sharpusa.com/ForHome/HomeEntertainment/LCDTVs.aspx">LCD televisions</a>.

dmarvin
  Nov 18, 2009
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Most of these are the titles that are already dirt cheap which is unfortunate. I looked at the list and said, "Shoot, I already bought 'The Wedding Singer' on BD!" but then I realized I bought it for $10. It's not worth the effort for these cheapie titles.

nazdar
  Nov 18, 2009
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This list is history for me. Some other time perhaps.
Criterion had a version of this that worked as badly.

DTBlack
  Nov 19, 2009
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$8 is definitely too high for something I can get on Amazon for $10 while keeping my DVD, but hopefully they'll realize this and lower prices to something more reasonable.
mredman
  Nov 19, 2009
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It only titles that has been releaseed on Blu right?

amarster
  Nov 19, 2009
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unfortunately one flew over the cuckoo's nest isnt in the list


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