Warner Home Video has announced that they have launched a new program which allows owners trade in their Warner DVD titles for Blu-ray upgrades for as little as $7.95. To take advantage of the program, owners will be required to identify which titles they want to upgrade through the DVD2Blu site, and then mail-in their DVD discs to show proof of ownership. In 4-5 weeks they will receive Blu-ray copies of those same titles.
Dorinda Marticorena, Senior Vice President, Worldwide Marketing and High Definition, Warner Home Video, commented, "DVD2Blu is a great way for consumers to start or expand their Blu-ray Disc collection. We're launching the program with a wide range of titles that will appeal to a broad audience. In the coming months, we're looking to expand the program and make additional titles available."
The program works similar to Warner's previous Red2Blu program which allowed HD DVD owners to trade in their discs for Blu-ray versions. Upgrade prices range from $7.95 to $9.95, depending on the titles selected, and will include free shipping with any order over $25 (a prepaid label is provided to mail in your DVDs to Warner). Currently, there are over 50 titles eligible for this upgrade program, with more being added in the weeks to come.
To participate, please visit DVD2Blu.com and start upgrading to Blu-ray!
I plan to take advantage of this, yessiree. Now if only they'd endorse lossless audio and AVC, not to mention bother creating menus for their titles... But for those Blus they've done right, this will be a great way to replace the collection.
Hey Josh - you may like to note it your report that swappers will receive their Blu in the exact same packaging as if they were to buy it in a store - this is NOT just a disc replacement thingie. (i.e., it will come in a Standard Blu case or Digipak as the case may be... to match your other Blu collection)
I think I liked the pricing and conditions of the Red to Blu program better ($4.95 each and you just sent in the artwork). I'd rather not send in my DVD disc as I might want it for portability. However, I applaud WB for making this program. I only see one or two that I'd be interested in, but as others have said you can buy the blus outright for cheap at other online retailers.
I agree. The pricing is too high. If I purchased the DVD for full price in the past and now trade in for Blu. I could have paid up to $30 for a Blu selling at Amazon or WalMart a lot cheaper and still be able to keep my DVD.
I call this Awesome news, although I wish they would have announced this about a month or two ago before I bought Wizard of Oz and some other movies. But I'm assuming this is just in time for Christmas.
The only reason I have not upgraded many of my DVDs at this point is because I'm not willing to take another dip for the same exact movie. If I can get something out of what I do have maybe it would be worth it to upgrade.
I'm not convinced this is worth it since the selection isn't very large.
I am not really a fan of this kind of programs, you still have to post your DVD, and then wait for a blu-ray, in the long run, it will cost you probably as much as much as the new blu-ray, and a lot more effort.
I think it still makes more sense to take the DVD to your neighborhood trade in store-- get the 3-5 dollars for the disc. Then purchase the blu-ray on Amazon for $9.99. Plus, there's no 4-6 weeks waiting time.
It would be a lot better if you just had to send in the UPC or even the cover art like with the Red2Blu program.
I really don't want to give up the DVD disc (nor do I want to settle for a back-up of it) in order to get the Blu-Ray (especially when, as many have pointed out, some of these titles can be purchased on Blu-Ray for little more than what you will pay in sending in your disc and paying the difference). I still have DVD players in other rooms, and want to be able to watch those movies there.
It just seems contradictory to some other things that WB is currently doing. For example, when the new Harry Potter movies comes out on Blu-Ray next month, it is going to include the DVD version of the movie in the package with it. This is nice for people who have Blu-Ray but still have regular DVD players in other rooms of the house. So, with this "combo pack" type of release being one way that WB is extending the "olive-branch" to get people into Blu-Ray, I don't see why their alternate "olive-branch" option (with this DVD2Blu program) should be so contradictory in forcing people to give up the DVD disc.
It all just seems silly, and to be more of a hassle than it's worth. Plus, this has even less of an upgrade selection than the Red2Blu program did.
as it seems most comments here already noticed...this is 1) a really good idea that 2) doesn't get the pricing quite right. In my case, I only have 3 of their short list that qualifies... and 2 of the 3 are $1 more just buying it from Amazon. Learn from "Subway"... $5 is the way to go. If I could upgrade all 3 for $15 even though its still not a huge savings I would likely do it.
Bit late WB... I own most of the WB Blu Rays that they have on the site. That I used to have on dvd. I still do on some where the extra's are better. I particularly wanted to get rid of those absurd cardboard cases. I was lucky enough to get maybe 5 extra ones from the maker who actually made them for WB. But that was it.
And then any of the others I can find cheaper online that $8. Now trade for free.. that would be cool. (except s/h)
Looks like red to blu is still going. cept I have only one and I bought that for 75 cents just to see what one looked like. lol. scratch hell. Can't believe that was even a considerable format. http://www.red2blu.com/
Price is way too high. If I was able to keep the DVD copy, then maybe. If you trade in only one movie, it costs you 12.90 with shipping. You could probably find the Blu Ray cheaper on-line and get to keep your DVD for portability. They definitely need to lower the price.
just completed my offer. i got 4 blurays for $34.03 shipped. only $8.50 each. what a deal. the only down fall is that it will take 4-6 weeks once they receive the disc. o btw you dont have to pay shipping to ship the dvds back. your order comes with a prepaid pdf file that you print out and attach to the package... sweet
I was ready to jump all over this, but the two titles I have (American History X and Training Day) come to approx $21 with shipping; I can get them from Amazon for $22 without having to wait 4-5 weeks. Thanks but no thanks.
Most of these are the titles that are already dirt cheap which is unfortunate. I looked at the list and said, "Shoot, I already bought 'The Wedding Singer' on BD!" but then I realized I bought it for $10. It's not worth the effort for these cheapie titles.