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Warner Launches DVD2BLU Program
Posted November 17, 2009 09:40 AM by Josh Dreuth
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Warner Home Video has announced that they have launched a new program which allows owners trade in their Warner DVD titles for Blu-ray upgrades for as little as $7.95. To take advantage of the program, owners will be required to identify which titles they want to upgrade through the DVD2Blu site, and then mail-in their DVD discs to show proof of ownership. In 4-5 weeks they will receive Blu-ray copies of those same titles.
Dorinda Marticorena, Senior Vice President, Worldwide Marketing and High Definition, Warner Home Video, commented, "DVD2Blu is a great way for consumers to start or expand their Blu-ray Disc collection. We're launching the program with a wide range of titles that will appeal to a broad audience. In the coming months, we're looking to expand the program and make additional titles available."
The program works similar to Warner's previous Red2Blu program which allowed HD DVD owners to trade in their discs for Blu-ray versions. Upgrade prices range from $7.95 to $9.95, depending on the titles selected, and will include free shipping with any order over $25 (a prepaid label is provided to mail in your DVDs to Warner). Currently, there are over 50 titles eligible for this upgrade program, with more being added in the weeks to come.
To participate, please visit DVD2Blu.com and start upgrading to Blu-ray!
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Source: Blu-ray.com |
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Relevant for:
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TheManInBlu
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Nov 17, 2009
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This is all nice and all but as usual, this is a US only offer. Canada is excluded. Come on WB, we're in North America too... |
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the_dude
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Nov 17, 2009
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AMAZING! YOU CONTINUE TO LEAD THE WAY YET AGAIN WARNER BROS. |
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Deromax
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Nov 17, 2009
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Not offered to Canada!  |
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The Big Blue
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Nov 17, 2009
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I'll check back. As of right now Christmas Vacation is the only title I could upgrade. |
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lobo81865
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Nov 17, 2009
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Hm. I'll have to check my collection when I get home, but I've already given away a lot of my DVD's to friends. |
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SapGoblin
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Nov 17, 2009
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WOW- I'm doing this right now at work!!! |
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Cplhicks
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Nov 17, 2009
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Now if only they'd put menus on their discs... |
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Moefiz
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Nov 17, 2009
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Not a bad deal at all....I'll have to check what i have when I get home. |
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master_8ball
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Nov 17, 2009
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I sent a messege under the contact us link to express my interest as a Canadian, I suggest others do the same. |
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Seretur
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Nov 17, 2009
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Bravo, Warner!
I plan to take advantage of this, yessiree. Now if only they'd endorse lossless audio and AVC, not to mention bother creating menus for their titles... But for those Blus they've done right, this will be a great way to replace the collection.
Bring on the Spielbergs.  |
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fatediesel
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Nov 17, 2009
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I wish other companies would do this. I've got virtually all the Warner Blu-rays I could want because of their low prices and frequent deals, but would love other studios to do something similar. |
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doctorsteve
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Nov 17, 2009
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Hey Josh - you may like to note it your report that swappers will receive their Blu in the exact same packaging as if they were to buy it in a store - this is NOT just a disc replacement thingie. (i.e., it will come in a Standard Blu case or Digipak as the case may be... to match your other Blu collection) |
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Ashamed Pegasus
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Nov 17, 2009
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Some of the $7.95 upgrade titles are selling for $9.99 on Amazon... This should have been $4.95 like the Red2Blu program... |
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haushausman
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Nov 17, 2009
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awesome!!! i have a bunch of these DVDs i'll be doing this tomorrow! |
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Phibes
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Nov 17, 2009
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I think I liked the pricing and conditions of the Red to Blu program better ($4.95 each and you just sent in the artwork). I'd rather not send in my DVD disc as I might want it for portability. However, I applaud WB for making this program. I only see one or two that I'd be interested in, but as others have said you can buy the blus outright for cheap at other online retailers. |
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Big G
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Nov 17, 2009
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Yes lead the way in America Only what about the (UK) and the rest of the world it's not just Americans that buy Blu-Rays you know so come on Warner Bros. |
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joaryche
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Nov 17, 2009
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I agree. The pricing is too high. If I purchased the DVD for full price in the past and now trade in for Blu. I could have paid up to $30 for a Blu selling at Amazon or WalMart a lot cheaper and still be able to keep my DVD. |
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Kevinik
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Nov 17, 2009
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Just a few titles only, lame. |
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blokhed
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Nov 17, 2009
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Great idea! I've already sold all my DVDs that I could have possibly traded in from their list, but hopefully it'll be expanded soon. |
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