National Entertainment Media has announced 'Motherhood' for Blu-ray release on February 23, 2010. This comedy stars Uma Thurman as a stay-at-home mom of two who must plan a birthday party, deal with her scatter-brained husband, save her car from being towed, and write an essay for a parenting magazine before deadline.
Special features include:
Interviews with Uma Thurman, Anthony Edwards, Minnie Driver and director Katherine Dieckmann
Audio commentary with Katherine Dieckmann and producer Rachel Cohen
Home Media Magazine is reporting that every Blu-ray of this movie will include in its case more than $400 worth of “Motherhood Essentials” coupons from family-related companies such as Aveeno Baby, Nutrisystem, Diapers.com and Baby Bjorn.
“Everyone keeps saying they haven't seen this before. It's a great promotion and it's tied to the right audience,” said Dan Gurlitz, SVP of video for E1. “This provides great support to rentailers along with the more traditional mechanism of in-packed coupons that supports retail sellthrough.”
Coupons for Aden & Anais, Selena & Lilly, Parenting Magazine and Learning Care Group are also included. E1 will push the release via Oprah.com, US, Parenting and Parents magazines.
Uma doesn't disappoint, even if the films she's in sometimes do. Smart of you to include the trailer for those who haven't seen it! Most people just come here to say "meh" or "never heard of it" to every new release post, so this should combat that slightly.