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BluFocus Launches 3-D Laboratory, Webinar
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Posted February 4, 2010 11:42 AM by Juan Calonge
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 BluFocus Inc., an advanced testing and certification facility specializing in the assurance of quality media products and solutions, announced today the launch of their 3D-Focus Laboratory. This lab will provide services in the areas of 3-D testing, certification, consulting/advisement and also offer a THX Certified High Performance 3-D demonstration/testing environment for device manufacturers, content owners and producers to use as needed during their production process.
BluFocus' 3D-Focus Lab will also be an advocate for informative collaboration amongst technology experts and will hold a webinar sponsored by MESA, THX and 3D@Home Consortium, on March 4, 2010 at 11am PST called “3D-Focus Part 1: 3D for Blu-ray” which will be an introduction to the 3-D Technology in the areas of Encoding, Authoring, Equipment, Accessories and more. The goal is to promote collaboration and awareness of key companies within 3-D so content owners, producers and developers know who they can go to for assistance. It also aims to provide a forum for attendees to ask questions and learn more. For more information on the “3D-Focus Part 1: 3D for Blu-ray” Webinar program click here.
“The purpose of our 3D-Focus Lab is to assist those interested in the 3-D technology so they have a knowledge base on how to get into the area and feel they have a partner beside them to help test and provide support as needed,” says Juan Reyes, Chief Technology Officer of BluFocus. “BluFocus is comprised of a team with over a decade of experience in development and testing and we pride ourselves in being at the forefront of new technologies entering into the Home Entertainment arena. With our strategic partners such as THX and others, we will have a premiere 3-D environment that will provide much more than just testing services, it will include support and solutions as well.”
The BluFocus and THX 3D-Focus Lab will work with their partners and clients to test, certify and create processes and workflows that are beneficial to all parties involved in the production of 3-D content to ensure that the end product is of quality for the end-user to fully enjoy.
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Source: BluFocus |
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Vince Bond
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Feb 04, 2010
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Sounds like the wheels are really starting to get in motion with the whole 3D blu-ray experience. Anything THX backs will be of the highest quality, and should have enough capital to deliver for years to come. I can't wait!! |
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mixalotboy
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Feb 04, 2010
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Just when you think thx is running out of ideas they have the trump card just like Pixar in the animation department congrats they done it again amazing |
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Dicmatic
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Feb 04, 2010
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Can't wait to see what this is gonna be like?... |
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Titanicfave
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Feb 04, 2010
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Can't wait till 2011~Titanic is supposed to be converted into 3D!! That may sound wierd to many people, but it sounds amazing to me! |
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Twile
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Feb 05, 2010
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Good 3D doesn't have things poking out of the screen (except perhaps subtitles) because the moment those things hit the bezel of your display, they appear to vanish into thin air. Good 3D instead uses 3D to provide depth into the scene. Think of it as being at a Broadway production or other non-movie theater, and the screen is at the front of the stage. The actors never violate your space and come down off the stage, but you do gain a sense of depth, positioning and speed (high-speed movement in 3D is intense) which you couldn't get any other way.
And it's not 3D vs 2D high def, it's 3D high def vs 2D high def. If you don't like it, don't buy a 3D display. Just like surround sound--if all you want is noise and not presence, then opt for the cheaper alternative.
I personally enjoy the added realism that 3D grants for gaming and movies, and I'll be embracing this technology as soon as they start releasing content that works with it. |
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Twile
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Feb 05, 2010
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Also, I'm strongly opposed to upconverting old titles from 2D to 3D, unless they're CG and can be re-rendered. A simple example should suffice: hold your hand straight up and down, like you're going to attempt a karate chop, a foot or so in front of your nose. Close your left eye, then your right eye. With the left eye closed, your right eye can see a bit of the right side of your hand. With your right eye closed, the left eye can see a bit of the left side of your hand. If you only had an eye where your nose should be (which is painful), you'd see neither sides. Using just one camera not only fails to capture depth, it fails to capture visual information on surfaces which are only available to one eye or the other. That information is permanently lost. You'll essentially wind up with what look like animated paper cutouts moving about in 3D space. You might have some depth positioning, but objects will be flat with no sides.
If something is shot in 3D, 3D "done right", I'm all for it. That's how the director intended for it to be experienced. That's how the special effects gurus designed it to be seen. It matches the film's vision. Upscaling 2D stuff to 3D, even if it were done perfectly, really wasn't the way the movie was meant to be watched--analogous to fullscreen versions of movies, which crop away things you were supposed to see and add camera panning that wasn't supposed to be there. I mean, people go crazy about using stuff like using certain patterns and amounts of film grain, using particular lenses and shots to make the viewer feel distanced or immersed in the action or even claustrophobic, etc, all in an effort to carefully control the way the story unfolds for the viewer. Even if animated paper doll effects can be avoided, it's still breaking from the intended experience that everyone producing it was aiming for. It's just as flawwed as trying to recolor old black and white movies--even if it ends up looking fine, and it can potentially be awful, the result is not what it was intended to be. |
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kris achar
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Feb 05, 2010
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Twile,
Well Said ! Old classics & non action based moives up to 1985 should be left as it is.While new movies from the time of Avatar and other future release can be done.
Since its gona be very funny that all the family members wearing 3D glasses to view a feature film in HD format.
Though iam not a fan of 3D movies but i have nothing against anything new to the consumer market.As long as they give us the choice to decide to view the content in 2D or 3D.And hope that 47 inches & 52,54 inches 200Hz LCD prices become more affordable in months to come..
And iam not borthered by the prices of 3D lcd's & 3D BD players.
Love,
kris. |
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Hale-Bopp
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Feb 05, 2010
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Yeah, I fear that this sudden trend of converting 2D movies to 3D is going to kill the 3D movement. I hope it won't because I understand they're cutting corners in the process, but also it's impossible to avoid having everything look like Viewmaster cut outs floating unnaturally in space. Ugh! Do not want!
Just give me real 3D created by 3D cameras, virtual or otherwise. No conversions, please! |
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