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Blu-ray Sells over $200m in Jan-Feb 2010, Restores Growth for Packaged Media

Posted March 5, 2010 04:37 AM by Juan Calonge

Blu-ray MoviesAccording to aggregate weekly estimates from the research department of Home Media Magazine, revenues from Blu-ray sales in the US in 2010 through February were $200.95 million, 59% more than in the same period of 2009. Additionally, thanks to Blu-ray, the revenue from packaged-media sales stopped falling and grew 3% year-on-year.

As to market share, Blu-ray accounted for 11.7% of packaged-media sales revenue in the first two months of the year. In Jan-Feb 2009, this percentage was 7.6%.

The biggest-selling week was the week ended January 3, with $37.72 million in BD sales. The slowest week was the week ended February 21, with $18.58 million.

It is worth mentioning that Blu-ray sold more in these relatively slow two first months of the year than digital downloads did in the whole of 2009 ($199 million, including both standard-definition and high-definition, according to Screen Digest). In spite of all the continuous hype from tech sites and web pundits about the impending digital domination and the disc's demise, the public seems to see much more value in a movie when it comes on a high-quality physical support with top-notch video, audio and extras than on a downloaded video file.


Source: Home Media Magazine | Permalink | United States [Country settings]

News comments (39 comments)


Supernaut
 - Mar 05, 2010

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Can somebody forward this to Lucas to get his ass into gear.

STARSCREAM
 - Mar 05, 2010

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^LOL, love it. Yes I want Star Wars NOW!!!! Was just watching some of them tonight and cannot wait to see what they look and especially sound like on blu-ray.

Bluyoda
 - Mar 05, 2010

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Yep!! Release Star Wars already, then the circle will be complete!!!!!

pro-bassoonist
 - Mar 05, 2010

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I am ONLY interested in physical media.

Pro-B

Bullseye
 - Mar 05, 2010

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I'm with you Pro-B.

Blu Titan
 - Mar 05, 2010

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Great news all around. Looking forward to some great classic movie releases this year.

ckenisell
 - Mar 05, 2010

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I am ONLY interested in physical media for the home, BUT I just bought a 60GB iPod Touch and LOVE the Digital Copies for on the road with the kids. Digital Copies are a great value added bonus for Blu-Ray purchases, but I must admit, I haven't purchased a single video from iTunes because I know it is Standard Definition on the iPod and in the vehicle. HD all the way at home.

Next step. HD-3D-TV.

Grubert
 - Mar 05, 2010

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I'd have no problem with downloads if they were at least as good as Blu-ray. But as it turns out, they are worse quality, less flexible (no alternate languages or subtitles), and less convenient (I've resold dozens of BDs - try doing that with the itunes video you "bought"), don't have any bonus features, and are 10x more limited geographically than Blu-ray.

What's not to love?

denger76
 - Mar 05, 2010

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I have Apple TV and rarely buy movies. The A/Q & V/Q from downloads will never be as great as a Blu Ray for a very long time (if ever) plus I want to touch what I own!

threefiftyrocket
 - Mar 05, 2010

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I am ONLY interested in physical media too. Digital Copies are nice, my wife loves them on her iPod Touch, but in order to reach Blu-ray quality, that would be a HUGE file on a hard drive. Plus, how can you display a digital copy on a shelf... I like that aspect too. I like them not only as movies but I like to display them as well. +1 on BD living for a long long time

jcflman
 - Mar 05, 2010

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I'm waiting for HD downloads with the option to backup. That's not viable right now so of course physical media is dominating. Once that technology advances, the convenience of streaming and searching all your content at once will be awesome. What sucks about downloading is you will have to be selective in your purchases since there won't be an option to resell what you don't like. Right now I'll continue with Blu-ray and then Blu-ray 3D but as with all technology there's always something better down the road.

Rainman208
 - Mar 05, 2010

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I have never watched a downloaded or streamed movie. Once you've experienced the glory of Blu-ray why would you settle for less. Not to mention the obvious fact that I want physical ownership of media I spent my hard earned money for not massive video files with built in restrictions. It's Blu-ray all the way baby !!

steve1971
 - Mar 05, 2010

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And the Blu ray craze just keeps growing. Take that all you "download over the internet" people. Get used to it because Blu ray aint going anywhere anytime soon.

Cplhicks
 - Mar 05, 2010

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Nice touch with the bit about Digital Downloads at the end. I'm sick of all the people who claim BR won't be around long and download everything is the way to go.

Dicmatic
 - Mar 05, 2010

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Yes sir! It's all about the quality in my opinion. Lossless audio baby! Highest bit rates for 1080p video and 24p! Downloads can't touch it! Go Blu Ray!...

spartyblu
 - Mar 05, 2010

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Can't see disc (in any form) going away in my lifetime. Too many people simply do not have the abiltiy to download anything, let alone an HD movie. As a rental market I can see it but not as an owners market alternative.

fettastic
 - Mar 05, 2010

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Digital downloads are a GIMMICK!

The Chosen One
 - Mar 05, 2010

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I don't have 3 bookcases filled with dvd's for a reason... to hell with digital downloads. Thats reserved for steamdeals and XBLA/PSN.

Frozenpinky
 - Mar 05, 2010

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I hope DVD's are still dying, though. I hate those things. Blu-ray rules.

Blu3
 - Mar 05, 2010

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I agree with spartyon. Downloads are convenient for rentals, and so is Redbox if you want to rent a disc (so you can watch it anywhere, like over someone else's house), but for ownership, I'm blu ray disc all the way!!

in2video2
 - Mar 05, 2010

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There's just no getting around the fact that we all emerged as hunters and gatherers. We are hard-wired that way. We will always want to show off what we have. Can't beat showing off my Blu-ray Library Collection to all my friends and family. What would I have to show if I went about downloading everything I watched...? Absolutely nothing to show for it... nothing at all.

yellariel
 - Mar 05, 2010

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Yes same with video games, i want to see the box, showing everyone my collection, if you have a girlfriend you dont put her in the closet when your friends come over, you want to be a ble to show her off to your friends, same with blurays and games, i dont want them in my media hard drive, i want them on my 3 dollar media stand that i got at kmart

hamchuck1
 - Mar 05, 2010

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physical media just make sense. Movie watching is a group entertainment for the most part. If i own a movie and want to watch it at a friends house, does that mean he has to download it too?????? doesnt make sense

Physcial media will be here for a very long time

mredman
 - Mar 05, 2010

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BLU-RAY is definitely here to STAY

RiffFan924
 - Mar 05, 2010

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I've been arguing with a friend of mine about this for a long time. He's gone completely digital and it just does not make sense to me. I cannot justify paying for anything that I cannot have a physical product of in my hand. As long as physical products are made available, I will be buying them (as affordable as possible though please). I will never be caught dead buying a digital download from iTunes or Amazon, etc.

dajaga
 - Mar 05, 2010

Show comment

kknight
 - Mar 05, 2010

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I'm with you yellariel! I like to show off my collection. It looks a lot more impressive then seeing a list of them on my monitor screen... :-p and if my friends and families want to borrow them, not a problem... and if I don't like them. I'll sell it off craigslist. The only advantage I see with Digital Downloads right now is being able to d/l TV episodes. That's a nice touch.

Gardenofstone10
 - Mar 05, 2010

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So glad to hear these numbers and it will only get better especially with the release of 3D blu ray later this year. I already saw the Samsung 3D Blu Ray on a 3D Mitsubishi tv at a vendor conference for my job and it was absolutely amazing. That is really going to revolutionize the product and the future.

Minimejer05
 - Mar 05, 2010

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Very awesome news indeed.

DeadByDawn
 - Mar 05, 2010

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It's definitely do to the falling prices and great sales that have been going on.

CptGreedle
 - Mar 05, 2010

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So, Apple, where are you BD drives?

danfaz
 - Mar 06, 2010

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I contributed to 10% of the growth LOL!

HDDVD(RIP)
 - Mar 06, 2010

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I just.... want to...hold it...

I dont download books so why would i download movies except for a rent?
I love to own movies. Kinda hard to own movies 40 years ago so its great to hold now.

DeadByDawn
 - Mar 06, 2010

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Down with digital downloads! Blu-ray Forever!

indiephantom
 - Mar 07, 2010

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Agree with all comments about physical ownership. Now can we get back some really cool packaging though? I want boxsets, booklets and all kinds of swag.

Frozenpinky
 - Mar 07, 2010

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Packaged Media such as CD's? No. They arent selling like they used to, and there will not be some sudden increase in sales volume for CD's. Same with DVD's. The only packaged media that will see an increase is Bluray.

patzivota
 - Mar 07, 2010

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I like downloading my music in Apple lossless from iTunes - I really have no room for CD case clutter, plus it's cheaper.

When it comes to movies - iTunes is pretty overpriced and their HD content is not really HD ($19.99 for "HD"). I like having my movies on disc.. Blu-ray disc, that is. I'm 99% sure why Apple is avoiding putting Blu-ray drives in their computers: to get iTunes movie sales.

You can play music anywhere, on anything. Blu-ray needs to be on an HD TV - so a disc format is tops and will grow from that fact.

Plus, I only buy the movies I really like - not the ones I kind-of like, or those that are OK.

ToolDown
 - Mar 07, 2010

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Physical Media Only!!!!!!! Having physical cases and discs is a real treat in comparison to an inferior caseless video file

ScoutBaker
 - Mar 07, 2010

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I have to agree with spartyblu. I am constantly amazed at the number of people I know who do not have a computer, let alone internet access. These are not people who will be flocking to digital downloads any time soon. They may not even make the jump to blu-ray for some time, but that's a more likely technology jump for them than digital downloads.


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