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All Shrek Movies on 3D Blu-ray in 2010, Exclusive with Samsung (Update: for One Year)

Posted March 10, 2010 09:20 AM by Juan Calonge

Blu-ray 3DDreamWorks Animation announced yesterday the expansion of its strategic alliance with Samsung (see blu-ray.com, January 6), to feature an exclusive offering of the Shrek 3D film series in its entirety in 3D for the first time ever. This Blu-ray collection will be available during the second half of the year. The news was delivered at Samsung's Full HD 3D LED TV global launch press conference held in New York City.

"It is an incredibly exciting time for the industry at large, as we continue to see the proliferation of 3D in theaters globally at unprecedented rates and now — thanks to Samsung's innovation leading the charge — the capability to deliver a truly premium 3D experience for consumers in their homes. We are thrilled to be able to offer audiences the exciting opportunity to bring the world and characters of all of our Shrek movies home with them this year in 3D," said Jeffrey Katzenberg, DreamWorks Animation CEO.

With regard to back compatibility, Adam Gregorich from Home Theater Forum attended the press event and confirmed that the 3D edition of Monsters vs. Aliens 3D played back flawlessly in 2D on his laptop BD drive "without me needing to do anything." With 3D-capable hardware, 3D playback will also be seamless, as —at least with Samsung — there is an option in the menu that allows 3D BD content to automatically start playing back in 3D.

Update

In an interview with USA Today, Jeffrey Katzenberg confirmed that "you can't buy the Blu-ray 3D version of Monsters vs. Aliens or Shrek," and added: "They're exclusive to Samsung for a year."


Source: Samsung/Dreamworks | Permalink | United States [Country settings]

News comments (48 comments)



pixarforlife
  Mar 10, 2010
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Will the 3D Bluray also contain the 2D version like all the future 3D Blurays?
Celerony
  Mar 10, 2010
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Very simple: in 2D you view only one channel, easy peasy!

wallendo
  Mar 10, 2010
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DreamWorks Animation demonstrates that once again they will exclusively license their content to the highest bidder. It's their content and they can do what they want to with it, but it still bothers me.

Hopefully they will release the trilogy in 2D (they were originally 2D movies to begin with) on BD to the general public this fall. I enjoy the Shrek movies, especially the first 2, but don't want to spend thousands of dollars on Samsung hardware in order to purchase the BD's
Twile
  Mar 10, 2010
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In before "It's a gimmick".

3D video is no different than 3D sound. It requires an investment in new equipment to enjoy it over your standard 2D stuff (stereo speakers). It brings the action out beyond the plane of the screen and gives it depth. If you can't see 3D, fine. If you don't enjoy the experience, fine. If it's not worth the added money, fine. That doesn't make it a gimmick, because it still does offer an enhanced viewing experience to some people (many, if 3D theater ticket sales are anything to go by).

zackisthewalrus
  Mar 10, 2010
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I'd just like the first two, thank you...

Arkadin
  Mar 10, 2010
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more bd exclusivity.
it's just getting out of hand with all the retailer exclusives and now hardware exclusives.
just not into it at all.
DualEdge
  Mar 10, 2010
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I don't understand this at all. Whether you like 3D or not, this is not the time to be having all these exclusives (especially with movies that haven't been released at all yet). For those that do want 3D, like myself, there is already so little content being discussed and I have no intention of getting a Samsung (Panasonic FTW!). So this kind of sucks.

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dobyblue
  Mar 10, 2010
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Yeah this is a pretty bizarre move. You want 3D to succeed then you turn around and make retailer or CE-exclusive offerings? That's just dumb Dreamworks, plain and simple.

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ckenisell
  Mar 10, 2010
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This is a VERY stupid move of Dreamwork's & Jeffrey Katzenberg's part. If the industry is trying to push 3D into homes, hardware exclusives is NOT the way to do it. Sure, Dreamwork's got paid for their exclusivity with Samsung, but AT WHAT COST? This stuff isn't going to sell if I can only get the Dreamworks pictures in 3D on Samsung and Cloudy With a Chance of Meatballs on Sony and on and on.

There is already going to be very little 3D content when this 3D technology hits the market. Why limit who has access to that content?

In understand what they're trying to do, but ultimately, I'm not going to make a $3,500 to $4,500 purchasing decision based on the three BDs that are packaged with the product. If I like the Sony set better, I'll buy that. If I like the Samsung set better, I'll buy that. Plus, everybody knows that these kinds of exclusivities are short term anyway. These titles will eventually be released for purchase off the shelf for ANY 3D capable Blu-Ray player and TV.

rmainhammer
  Mar 10, 2010
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Looking forward to the wide release of the Shrek Trilogy. I'm not sure what DreamWorks thinks it's doing with this move, but hopefully for us consumers of non-3D or non-Samsung products, it will fall flat on its face.

jk1138
  Mar 10, 2010
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spend $3000+++ to get 3 mediocor movies on BD...Big time pass! As ckenisell said "these kinds of exclusivities are short term anyway" I will take a wait and see with this new tech, something tells me there will be lots of glitches, bugs and catches.

dmarvin
  Mar 10, 2010
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As a consumer, this is some of the most infuriating news to come down the pipe in a long time. Hopefully there is an eventual wide release.

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Wdm81
  Mar 10, 2010
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The Shrek movies would work in 3D, although I can't see this taking off since Will Smith was watching the 2D version in I am legend and that was set in the future

Spymaster
  Mar 10, 2010
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No, 3-D video is not like 3-D audio.

3-D audio comes at you realistically from physical speakers around the room and is received by the listener discreetly. 3-D video is an artificial attempt at making something look like something it's not, and requires an artificial delivery device, the glasses.

When they find a way to do 3-D without the glasses THEN it'll be like surround sound.

Besides which, the first three Shreks weren't made in 3-D to my knowledge, thus I have no desire to watch them that way.

scottpcusa
  Mar 10, 2010
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Does that mean, Dreamworks, that we have to wait over a year to ever be able to buy Shrek (just the first movie) on Blu-ray? That sucks!

merch!
  Mar 10, 2010
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They'll show up on eBay soon enough.

Blu-Dog
  Mar 10, 2010
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Katzenberg also expects higher prices for 3-D content. If it's packaged so that you have to buy the 3-D version to see the film in 2-D on your current equipment, it's effectively raising the price.

When asked about his expectation about Blu-ray pricing, he said:

Katzenberg: "I don't know yet. I'm not sure what the 3D premium will be when product makes it way to the market."

Not IF there would be a premium, but HOW MUCH. So expect to pay a premium to support people who do buy 3-D equipment, even if you can't.
Joe Molotov
  Mar 10, 2010
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Great, so we already pay a premium for Blu-Ray, now it's time to pay a premium for 3D. I can see this catching on BIG TIME.
Titanicfave
  Mar 10, 2010
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I hope the 2D version is included also! These films are very great and I've been waiting for the first 2 to hit blu-ray for a while now and they finally get announced!

Robert Siegel
  Mar 10, 2010
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That is a great start for 3D, exclusives now, geeeez. That is not going to help 3D at all for those buying another brand or those wishing to buy the discs. Really bad idea Katzenberg

Braktastic
  Mar 10, 2010
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I guess it's a good thing I don't give a damn about Dreamworks Animation.

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jceperley
  Mar 10, 2010
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So, when he says they're exclusive for Samsung, that just means their packed together in boxes with Samsung 3D Blu-ray players. Hopefully a 2D boxset will be avalible.

But, I'm a bit confused, these 3D Blu-rays are gonna be the only version of the Blu-ray out there. So those of us who hate 3D and want it to fall flat on their faces (which it looks to do, judging by the mainstream media) will have to support this thing no matter what.

ToEhrIsHuman
  Mar 10, 2010
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So does this mean if I have a 3D capable DLP display from Samsung that they will provide me with copies of these discs? I mean, I don't mind paying for them, but I bought the TV with future 3D compatibility in mind; and I have a PS3 which will be updated to play the discs in 3D as well. I think I will have to contact Samsung.

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dobyblue
  Mar 10, 2010
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Well this isn't the first stupid move Katz has made is it. August 2008 anyone?
masetodd
  Mar 10, 2010
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Even if these blu-rays can play on "normal" HDTVs, I don't think I'll be buying them if the packaging says "EXCLUSIVE FOR SAMSUNG" plastered all over it. Screw this exculsive crap!!

Blu-Me
  Mar 10, 2010
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I think I'm done with the cut and paste antics. It's not the same as audio. And I can see 3D, and it's a gimmick. Plain and simple. Too many variables already, and the cost of glasses (when you could do them much cheaper like they do in the theater with RealD) is a joke. Early adopters, good luck. I'm sure we'll see your wares on Ebay within the year. Let's face it, most have just jumped into Hi-Def. And some have dabbled in Blu-ray. And now they are expecting us to upgrade just to get 3D? Good luck with that. If the studios really want us to bite on their films, give them the proper transfer the first time and let our systems that we built do their jobs. It will have more of a wow effect than the gimmick of 3D.
Jimmy Smith
  Mar 10, 2010
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Not allowing you to buy these 3D Blu-Rays separately is an incredibly obnoixous move. I was personally hoping to stock up on 3D Blu-Rays first watch them in 2D now and buy the 3D equitment later. The studios are totally boutching the rollout.

SpaceDog
  Mar 10, 2010
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Not quite clear on where the Shrek movies will go. The currently announced sku's provide just the Monsters Vs Aliens disc. Will there be a future kit that includes all 4 films?

Also - to the complaints about Shrek not originally being in 3d, all CGI animated films are generated in a 3d environment and the render is created by positioning one "camera" and rendering out. All that needs doing to make a 3d version is to introduce a 2nd "camera" and rerender. I see nothing wrong with this practice.

Rainman208
  Mar 10, 2010
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Ok what with all the exclusive crap? Can we get Blu-ray up to 50% marketshare before we start excluding shopping options? Geez.

wallendo
  Mar 10, 2010
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>>Well this isn't the first stupid move Katz has made is it. August 2008 anyone?

Actually he received $50,000,000.00 to release ONE movie on HD-DVD.

He may be a snake in the grass, but he ain't stupid.
supercutz
  Mar 10, 2010
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I agree w/ Rainman208! This exclusive crap is horrible and a backassward way to introduce a new technology to the marketplace (at least from a movie studio's perspective).
JuxTPosition
  Mar 10, 2010
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Could they at least release 2D-only versions of the films to the public? I think we've been waiting long enough...

fettastic
  Mar 10, 2010
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The thing that's not clear to me now is whether or not you will get Monsters vs. Aliens PLUS the 3 Shrek films with each Samsung, or if only certain titles will be available for certain models. Cuz that's kinda BS.

I just went and looked at the Samsung 7000 today at Best Buy and it looks suh-waaate. You can see a VERY faint light at the edges in certain dark scenes due to the edge lighting, but that's a minor complaint.

According to the salesman, they aren't allowed to demo the 3D until the 14th due to some agreement with Samsung.

brazilduluwita
  Mar 10, 2010
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Who really cares about 3D it will come and it will go. It will not be like the 2D. And it will never last. Trust me 3D has been available from way-back but couldn't get it into be in the lime-light.

BillieCassin
  Mar 10, 2010
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Am I the only one that couldn't give a crap about 3D? I have no desire to wear glasses to watch TV in my living room...

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ckenisell
  Mar 10, 2010
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I was actually going to consider buying a Samsung. But I can't support this idiocracy. PAY ATTENTION STUDIOS AND MANUFACTURES: IF YOU TRY TO DO AN EXCLUSIVE, I WILL BOYCOTT YOUR PRODUCTS!!!

As consumers, we should all do this. They are sticking it up our @$$#$ and asking us to use their brand of lube.
cnow777
  Mar 10, 2010
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3d technology is the colorization of our times. As long as there are fools that will support it. studios will keep bastardizing movies. Just say no to this modern colorization. Most people will realize the error of their ways in 10 years or so when film purists like me get it through their thick skulls.
#1 Rush fan
  Mar 10, 2010
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This is going to be a new marketing ploy from the industry to "joe public" who doesn't know "jack" about technology... I personally know someone who years ago bought and early 42 inch plasma monitor that is EDTV or 480p and to this day they tell people that they have "hi def"... Everyone reading this forum knows that blu-ray is a drop in the bucket in market share and even HDTV sets themselves are still not found in many millions of homes and won't be for some time... Unless you are a true couch potato then I suggest that you don't waste your money or time here...

Buddy Christ
  Mar 10, 2010
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They are just fighting for early adopter dollars. They are not looking for most of us to buy it. The few than can afford to BE early adopters will have a small choice to chose from when it comes to buying 3D.

So some company's are dishing out $$ for"exclusive" media.

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Torgon
  Mar 10, 2010
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The real question is...who is going to get the Avatar 3-D exclusive? Lol.

Blu-Me
  Mar 11, 2010
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Might as well put Idiocracy in 3D and make it exclusive...

Verbal
  Mar 11, 2010
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Once again, the consumer loses.
Dr. Skill
  Mar 11, 2010
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Looking forward for the amazing 3D technology to become the standard.
AndrewJC
  Mar 11, 2010
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No thanks, not interested, too expensive. I have Monsters vs. Aliens on BD allready. I do not care for the 3D technology, it is just a fad and will pass (I think). So why sould I shell out $3,000 Dollars just to get a 3D TV, a 3D Blu-Ray Player and a 3D Reseaver, so no thanks, I will pass. I am very happy with my 2D TV and 2D Blu-Ray Player. BTW, both are made by Samsung.
Twile
  Mar 12, 2010
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Spymaster, your reasoning is entirely backwards.

"3-D audio comes at you realistically from physical speakers around the room and is received by the listener discreetly. 3-D video is an artificial attempt at making something look like something it's not, and requires an artificial delivery device, the glasses."

3D audio is artificial. 3D video is not.

3D audio attempts to simulate audio coming from every angle by taking mono audio recordings and adjusting the balance across 5 control points. Let's take the example of someone running behind the viewer, from the left to right channel. You take a mono audio recording of someone running, put it at full balance on rear left, then decrease it while increasing rear right. There isn't a 5 or 7 mic setup where the speakers should be positioned, recording the scene unfolding around the camera--they simulate the 5.1 and 7.1 using software in a mixing room. And not only that, they're trying to make it sound like stuff is coming from directly behind you, above you, below you--places they can't actually make sound come from. Mono audio being mixed from discrete channels and failing to provide audio coming from most angles, it's hard to think how you can get more artificial than that.

3D video, in comparison, takes two cameras (physical or virtual, in CG) and keeps them a set distance apart to capture the video footage you'd have if your head was right there. And it can put an object anywhere from the horizon to your nose. I don't really know how you can get any more natural than that.

Recap. 3D audio, mono audio coming from 5 or 7 discrete locations which can at best simulate a ring around the user's head. 3D video, stereo video getting to each eye--which is what they see in the real world.

What you wear on your head has absolutely nothing to do with now artificial it is, just how enjoyable it is.

The first three Shreks were CG. I'm sure they kept around the files used to make the original renders. I'm pretty sure that they're going to re-render from a second perspective (and do it 100 times faster than their original renders of the movies!). They probably weren't INTENDED to be seen in 3D (which is an important consideration, things like the distance from the screen that the characters appear to be can have a big impact on your experience), but I'm sure it will be genuine, 2-perspective, authentic 3D.
Twile
  Mar 12, 2010
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Cnow777, I really don't see how 3D is the colorization of our times. If by colorization you mean using a time machine to replace the black and white camera with a color one, then yes! But of course, that's not what you mean. You just don't know what you're talking about.

Adding artificial color to a black and white movie is a crime. Shooting a movie in 3D is as natural as walking around with both eyes open rather than just one. It's depth that you experience in real life, nothing more and nothing less.

Now, live action films which are upconverted to 3D are blasphemous. But there are legit examples of genuine 3D (such as, uh, the Shrek movies... kinda the point of this news post, yeah?), and in the future there will be many more. You arguing against 3D cinematography because some movies will be upconverted to 3D would be like arguing against color cinematography because some small number of films will be colorized.

surfdude12
  Mar 13, 2010
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if members of blu-ray.com can't figure out the 3D blu-ray technology, how can Joe & Mary who walk into Target on Saturday and have never heard of blu-ray???? are these companies for real????
Dr. Skill
  Mar 13, 2010
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Obviously some members of blu-ray.com are NO better than Joe & Mary. However, the rest of us look forward for this technology to become mainstream.


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