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Blu-ray Sales, April 26-May 2: Avatar Stays on Top (Update)

Posted May 6, 2010 04:05 AM by Juan Calonge

Blu-ray MoviesIn its second week, Avatar was once again the clear Blu-ray top-seller during the week ended May 2, according to Nielsen VideoScan. Fox's blockbuster outsold the number-two title, Universal's new release It's Complicated, by 16 to one, and moved nearly three times as many units as the rest of the top 20 put together.

Top ten
  1. (1) Avatar
  2. It's Complicated
  3. The Imaginarium of Doctor Parnassus
  4. (3) Sherlock Holmes
  5. Tombstone
  6. Armageddon
  7. (15) Iron Man
  8. (5) Toy Story
  9. (6) The Blind Side
  10. (12) The Dark Knight
Blu-ray sales percentages
  • It's Complicated: 10%
  • The Imaginarium of Doctor Parnassus: 36%


Overall sales figures

Blu-ray disc revenue: $32.47 million (up 115.18% from the same week last year)
Packaged media sales revenue: $210.70 million (up 24.40% from the same week last year)
Blu-ray revenue share: 15.4%




Source: Home Media Magazine | Permalink | United States [Country settings]

News comments (43 comments)


mishal
 - May 06, 2010

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My God! Avatar is killing every movie that steps in its way. Last week, it outsell the second place Crazy Heart by 60 to 1 (I think). LOL

amidujusu
 - May 06, 2010

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IS THERE ANY RECORD AVATAR CAN'T BREAK? THIS IS EXITING!!!!!!!!!!!!!

Furley_Ghost
 - May 06, 2010

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I think Saving Private Ryan should beat it next week in BluRay format, that is.

SellmeyourDVD
 - May 06, 2010

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I'm picking a fight with the first person who comes in here and says something along the lines of "i'm waiting for the special features edition because i'm super cool and like to rebel and complain."

Ashamed Pegasus
 - May 06, 2010

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Probably a result of unsuspecting NetFlix & Redbox members who found out they would not see it until the end of May...

Minimejer05
 - May 06, 2010

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Avatar keeps trucking along. Lets see how many weeks it stays on top for Blu!

Grubert
 - May 06, 2010

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I think it will lose #1 at the end of the month.

To Dear John, again.

ShaggyDude
 - May 06, 2010

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I'm waiting for the special features edition because I'm super cool and like to rebel and complain. Big whoop, wanna fight about it? I rented Avatar at Hastings on release date and got a good week of viewing out of it before I took it back. I can wait to own it, but I'm not hating on anyone who bought a copy. The movie is worth the $. It's probably the best looking picture I've seen on my TV and I have the screenshots to prove it.

repete66211
 - May 06, 2010

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Armageddon? *shakes head* Did we see the same movie? I don't understand what people see in that steaming pile of nonsense.

Dudley Dawson
 - May 06, 2010

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^repete66211, Armageddon is one of the best guilty pleasures of all time. I love that movie and the blu-ray is fantastic.

ShellOilJunior
 - May 06, 2010

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R.I.P. DVD

Titanicfave
 - May 06, 2010

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Goodness, Avatar is a hot seller!! I can imagine what Titanic is going to sell when it is released in 2012!

fdm
 - May 06, 2010

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R.I.P. ShellOilJunior. Could you maybe come up with another post for a change? Long way to go before DVD is dead. Just saying it doesn't make it so.

F-Man
 - May 06, 2010

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SellmeyourDVD, not sure what's so rebellious about waiting for the next edition. Now maybe if that person said they didn't see how anyone would want to buy this movie it'd be slightly rebellious, but then again everyone has their opinion and this isn't a perfect movie or anything.

Gelogurte
 - May 06, 2010

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i'm waiting for the special features edition because i'm super cool and... oh forget it. Who am I kidding? Of course I bought this edition. And will buy all other ones that a worth it? Why? 'Cause I'm a double dipping jackass. But hey... my brothers don't really care about extras so maybe I'll watch my bare bones copy of AVATAR and then I'll give it to one of them.

Glad to see Tony Stark back at the top 10. And any day that a Terry Gilliam film is selling well is a very happy day.

SellmeyourDVD
 - May 06, 2010

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F-man:

So you haven't read a single post about how many of the people on this forum are refusing (and complaining at every opportunity) to buy this edition because of how greedy Fox is? You haven't read the hoards of posts about this?

Blu3
 - May 06, 2010

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Glad to see Sherlock Holmes still in the top 10!

thelittleprince
 - May 06, 2010

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I bet it will continue to be #1 in the coming weeks until Alice in Wonderland comes out in Blu in June.

reidw
 - May 06, 2010

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re: Armageddon.

Watched the BD last night. Terrific job. Great PQ and stunning AQ.

Trekofile
 - May 06, 2010

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I'm waiting for the limited, special edition retro vhs 4-tape boxed set w/ lenticular front of Cameron sitting on a pile of money in a bank vault. Bonus footage exclusive: scene held back from theatrical release(set aside for Avatar 2) and BD/DVD April release, and upcoming Nov. SE BD.
This is a special thanks to the customers that never adopted dvd or BD, and a wink and no to those that still own a format that never had to be upgraded, had gliches in playback, freezing, hiccups, pixilation or wouldn't play.

Mrillmatic27
 - May 06, 2010

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Already got Avatar, but I'm happy to have helped Iron Man get on the list, $15 at BB, can't go wrong with that

HeartPalmeiras
 - May 06, 2010

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The Imaginarium Of Doctor Parnassus was amazing IMO. preordered it back in like January. Plus anything with Christopher Plummer or Heath Ledger is worth owning for the most part. Lily Cole was great also. Great movie.

Dont' want any of the Avatar editions: didn't like the movie at all. I guess being visually impaired has its positive side: I am judging from the view of not having the "amazing" visuals to support the movie, which without I feel the movie bombs, but that's just me. What do I know. (I said "view!" hah hah!)

Cool to see Tombstone there: I need to order that one when I get the time.

Nycguy84
 - May 06, 2010

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Well I do find it pointless to buy the dvd now if the special edition is already scheduled. I've bought dvd's in the past then a year or two later you got hit with a special edition but in this case we all know that the special edition is coming in 4 months. I'll rent Avatar on netflix and than buy the spec. ed in November.

Runfellow
 - May 06, 2010

Show comment

blufreak10
 - May 06, 2010

Show comment

blufreak10
 - May 06, 2010

Show comment

Robert De Niro
 - May 06, 2010

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My question is who the hell would buy It's Complicated over Tombstone or Armageddon??!

HeartPalmeiras
 - May 06, 2010

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thought the same thing. who buys its complicated over most of those movies. even though i didn't like Avatar i'd much rather watch that than its complicated. whatever happened to crazy heart? i thought it was a great movie.

blufreak10
 - May 06, 2010

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funny thing is Crazy Heart has a better plot than Avatar. go figure

ShellOilJunior
 - May 06, 2010

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I think It's Complicated sold so much because it's named after a Facebooks status. That's *got to be it.

Ray O. Blu
 - May 06, 2010

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@ blufreak10 - You seem to have indulged in too much whine.

fdm
 - May 07, 2010

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whatever happened to crazy heart? -- price went up 5 bucks after first week, maybe?

F-Man
 - May 07, 2010

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SellmeyourDVD, I've seen a few I guess. I'm just saying that it's not rebellious if they plan to buy the movie down the line anyway. In fact, many people buying the first edition probably won't double dip, so those waiting for the bigger edition are giving Fox a hand. If it's pricier that is.

NYorker
 - May 07, 2010

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The anti-Avatar thing is already tired. Get over it, please. Didn't like it? no one's forcing you to buy it, but don't act surprised that it sells a gazillion copies, because many many people DID like it.

repete66211
 - May 07, 2010

Show comment

Mrillmatic27
 - May 07, 2010

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I heard it's complicated was a really funny movie, still tho, i'll wait til its cheaper

Blu3
 - May 07, 2010

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"It's Complicated" is a decent film. I watched it with my girl and we both enjoyed it. Nothing groundbreaking, but it's something that you can enjoy with your other half for sure. There's a few laughs throughout the story, it's not bad. I'll add it to my collection when the price is right.

HeartPalmeiras
 - May 07, 2010

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I think every one is got their own opinions and I respect them. I didn't like the movie, but yes I realize a ton of people did. It was no surprise it would sell so much, and it is actually a great thing for Blu-ray in general.

I bought Crazy Heart when it was 19.99, but I just saw that the price indeed did go up. Regardless, I thought it would do better and hold top 10 at least 2 weeks.

By the way, is everyone always able of price matching at Best Buy from Amazon prices? Around where I live some of them will let me price match, but not all. It is kind of messed up, there is no real standard or rule that says either you can or you can't. I was always sure you could and I do it as often as I can and save a ton that way. ahhh sorry for the vent.

Even though not a fan, I wonder if they will keep this same quality disc for Avatar when the new collector's edition comes out in November. Like have the theatrical with the amazing quality be the first disc then disc two for the director's and extended cuts +PiP and the remaining extras on a third disc. Though would actually be a cool thing to do. Maybe the collector's edition should only include director's and extended cuts to justify a double buy.

Blu3
 - May 07, 2010

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"Maybe the collector's edition should only include director's and extended cuts to justify a double buy."


I like this idea - that'd be sweet (and tick off fewer people)

indiephantom
 - May 07, 2010

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@sellmeyourDVD. It's not rebellion...it's common sense.

FlipperWasIrish
 - May 10, 2010

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repete66211 - Any new release that can sell as many copies as Avatar can be priced under $20.00. Sadly, I don't think many movies will come anywhere near this level for a long time. For the rest, IMO, under $30.00 is a reasonable goal, one some Blu-rays will meet and some won't.

MikaLove
 - May 11, 2010

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Don't fret now guys, but I'm actually starting to get a little bit tired of this Avatar talk. I can understand that it's demo material sound and picture wise. But story wise this movie is nothing more than average at most. Since I saw it in theaters, I haven't really had the want or need for it to see it again any time soon.
Good for the BD industry, etc, and for people to buy this new technology, but the movie is definitely so-so. A letdown if you compare it to many other works with Jim Cameron's name on it.

reyz
 - May 15, 2010

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SellmeyourDVD, rebellious? wth? As much as Avatar is admittedly, a pioneer in visual effects and film technology + a decent blockbuster, story-standards-wise, it doesn't OWN us. a forum is a place where people are entitled to their own opinions anyway..

i believe we still live in a era where we get to choose what we buy?

btw, i cant understand why ppl are also thinking that avatar barebones will have better pq & aq than the spec ed. even if it did max the 50GB space, doesnt the spec ed have 4-discs?? thats plenty of space for everything...


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