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Blu-ray Sales, June 14-20: Eli Has a Best-seller

Posted June 24, 2010 03:04 AM by Juan Calonge

Blu-ray MoviesThe post-apocalyptic movie The Book of Eli was the top-selling title on Blu-ray during the week ended June 20, according to Nielsen VideoScan. The Book of Eli got 35% of its total disc sales from the BD version. Avatar bounced back to second place, while last week's top-selling title, Alice in Wonderland, dropped to third place.

Top ten
  1. The Book of Eli
  2. (4) Avatar
  3. (1) Alice in Wonderland
  4. (2) Shutter Island
  5. (8) 2012
  6. (3) From Paris with Love
  7. (r) Law Abiding Citizen
  8. (r) Sherlock Holmes
  9. (6) Life
  10. (9) Zombieland
Blu-ray sales percentage Overall sales figures

Blu-ray sales revenue: $26.44 million (up 27.09% from the same week last year)
Packaged media sales revenue: $183.87 (down 27.84% from the same week last year)
Blu-ray revenue share: 14.4%




Source: Home Media Magazine | Permalink | United States [Country settings]

News comments (22 comments)



marvinski
  Jun 24, 2010
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what are the total sales on Avatar at this point?

Top contributor
Holmes
  Jun 24, 2010
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I wonder if Green Zone will hit #1, despite its mediocre box office.

Mobe1969
  Jun 24, 2010
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Mate, 35% that is impressive.

homernt
  Jun 24, 2010
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No Showgirls so MGM sure money maker failed?

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Wdm81
  Jun 24, 2010
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Not surprised to see such low bluray sales for when in rome, women are not really jumping at bluray at the moment, most of them, are just getting out of VHS
Joen
  Jun 24, 2010
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@Wdm81: even though very sexist, that comment had me rolling on the floor.

Mr. Cinema
  Jun 24, 2010
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Marvinski,

Close to or at 3 million in the US.
airkitty
  Jun 24, 2010
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Wdm81 - not exactly true. My wife and daughter are, with their own money, buying and renting blu ray movies. I only take credit for showing them the potential and they have run with it.
I like the 27% increase year over year - steady progress is good.
mark

HeelsHater
  Jun 24, 2010
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Eli was the top-seller even though it was priced at $25 almost everywhere? Ugh. Guess we'll be seeing fewer reasonably priced new releases.

fdm
  Jun 24, 2010
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14.4%, grow baby grow.

(HeelsHater, good point. Also hope you end up being wrong. I know I've pretty much stopped buying regular stuff at those prices.)

KilloWertz
  Jun 24, 2010
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You do make a good point, HeelsHater, but it's good for the format that movies are selling no matter the price point. I would love all new releases to be around $20 instead of $25, but it's still nice to see movies like this and Alice in Wonderland getting 35% or more market share on Blu-ray. $25 is still better than the $30 some new releases were going for a year ago.

4Dblu
  Jun 24, 2010
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i want this movie but $25 to as much $30 i've seen out of my price range. so, i'll wait. this ashame cause funny Avatar a high grossing movie sold at $19. now it seems that studio's seen the response of that movie think now people are going to pay higher prices for these so-so movies. like, Alice in Wonderland was another eye candy movie at $24. but with the $10 coupon.

my thing is ALL movies should be priced no higher than $19. with special editions $22-$25 at the most.
SonOfArathorn
  Jun 24, 2010
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Eli was garbage IMO but not surprised it took the top spot, the action fan demographic is huge.

wallendo
  Jun 24, 2010
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An interesting quote from the article this was based on (click on the Home Media magazine link above):

"Book of Eli generated 35% of its first-week sales from the Blu-ray Disc version. Blu-ray Disc accounted for 33% of third-week sales for Alice and 46% of ninth-week sales for Avatar"

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brando79az
  Jun 24, 2010
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I agree with 4Dblu. We all know the price will dip eventually. It has been awhile since a movie came out that I HAD to get in the first week. As far as price goes, I could maybe understand a higher price with newly remastered triple saphire deluxe special collectors anniversary editions where the put alot of time and work into restoring and buying up special features. Book of Eli? How much work did they put into the disk? No more than usual, I am guessing.

Mrillmatic27
  Jun 24, 2010
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Eli was good, i thought it woulda been better 7/10 IMO...

Avatar #2!! James Cameron is making CRAZY money...

fdm
  Jun 24, 2010
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Yeah Eli could have been better... but I see its appeal. The Road could have been a bit better too, but it was fine. Green Zone, now that one was definitely more my cup of tea. Hope it ends up doing well in spite of its mostly everywhere for $25 sale price (a tip of the hat to Ultimate Electonics for helping some of us avoid that).
Top reviewer
Semp1
  Jun 24, 2010
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The book of Eli is a very good blu. Great picture awesome sound and pretty decent social features and it comes with the DVD/digital copy combo. Definitely worth at least $19. $25 is still too much though.

neos_peace
  Jun 24, 2010
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im wating for Eli to drop in price good movie but not good enugh for $25.

Minimejer05
  Jun 24, 2010
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Not bad for Eli. Good to see it making some money.

Bishop_99
  Jun 24, 2010
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Very good number for The Book Of Eli. Green Zone bombed at the box office so it might be a little difficult for it to take the top spot next week, who knows, it might perform better in home video sales. I usually wait until a new release is $20 or lower but I really like the Book Of Eli and I didn't mind paying $25 for it. No point in holding out a few weeks or a few months for $5 to own a movie I really like.

DJFLYNT
  Jun 25, 2010
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I thought the $25 price for Eli was too high as well but went ahead and bought it anyway. Obviously that did not deter folks from buying it as it was sold out of all or most of the Atlanta area Targets & Walmarts by Wednesday...one day after it's release. And even as of yesterday June 24, 9 days after its release, it was still not available at local Targets. The Hughes Brothers are great filmmakers.


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