Sharp Electronics Corporation today announced that it is teaming with Illumination Entertainment and Universal Studios Home Entertainment to promote the new 3D line of Quattron LED LCD TVs (model LE925). The campaign will feature the celebrated Minions from Despicable Me 3D jumping off the screen. The 3D Blu-ray of this movie will also be offered with the purchase of a qualifying Sharp 3D TV or Blu-ray player. Note: this bundle will not be exclusive.
Continuing the "see it to see it" theme, this campaign features George Takei's Sharp TV engineer character demonstrating Quattron technology's color superiority. In the commercial, Takei exclaims that Quattron technology combined with 3D technology creates such an experience that "you won't believe your eyes." The broadcast commercial, as well as the print and online creative, drive home how Sharp's proprietary Quattron quad pixel technology produces the most realistic 3D TV images and superb picture quality. Reinforcing the 3D messaging, the instantly recognizable characters known as "Minions" from Universal Pictures' film "Despicable Me" appear to be jumping out of the Sharp television, adding color and character to help demonstrate Quattron's 3D prowess.
The campaign kicks off on September 23, 2010, with national broadcast and cable television, as well as print advertising in major newspapers including the Wall Street Journal and USA Today. An online component includes displays on sites such as CNET, BestBuy.com and others. Sharp also supports the campaign via the Sharp global website, and on the Sharp US site.
The AQUOS Quattron and Despicable Me Minions motifs will be used promotionally at trade shows and in marketing collateral available at retail. The Blu-ray 3D movie will be available for use by Sharp retailers and presented on the AQUOS Experience tour, a 52 foot tractor trailer decked out with scores of AQUOS LED TVs in different screen sizes. The tour travels to different retailers and major sporting events around the country.