The Diamond Edition of Disney's Beauty and the Beast was the top-selling title on Blu-ray during the week ended October 10, according to Nielsen VideoScan First Alert. Beauty was the top-selling title on packaged media overall on the strength of its BD/DVD combo sales alone (the DVD edition comes out in November). The 2010 remake of The Karate Kid entered at No. 3, behind Iron Man 2.
No surprise here either; I've long said Disney "buys" release-week sales--not just coupons, but also backing for store offers, TRU preorders, etc.--to convince everyone else to buy their movies later for full price. (Said by someone whose entire BatB cost was covered by the $10 coupon, TRU's sale price, and parts of three different TRU preorder deals--TB3 and TS3 in addition to BatB.)
Disney released Beast in BD/DVD combo packs in both BD packaging and DVD packaging. Every one of those are counted as BD sales, even if some were bought by people only interested in the DVD. Not surprising it was #1.
I'm glad that Disney is having such success with their early blu-ray release pattern. This is definitely helping to acclimate a huge portion of the home video population to transitioning to blu-ray. Even the consumers that say they don't want blu-ray will thank Disney later when they have their blu-ray player and B&TB is out of print.
I think some people are selling Beauty and the Beast a little short here by saying the discount coupon had a lot to do with it. What they're also missing is the fact that it wasn't just the top selling Blu Ray, but it was the top selling packaged media title, beating the others which will have DVD versions available too - quite an achievement.
Too bad, like Snow White, my bonus features(disc 2) will load menu/contents fine, but nothing engages, just fades to black after icons in center of screen appear...then, nothing. I have contacted Sharp about a possible firmware fix. The 3 versions of film(disc 1) plays fine.