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HTSA to Support Blu-ray Exclusively

Posted September 24, 2007 03:14 PM by Josh Dreuth

Blu-ray DiscHome Theater Specialists of America (HTSA) has announced that they are now officially supporting Blu-ray as their sole high definition movie format. After conducting an internal survey of their customer base, they discovered that 92% of high definition players sold were Blu-ray, with the remaining 8% being HD DVD or combo players. HTSA based their decision to back Blu-ray on those numbers which clearly show the preference of their customer base.

Jay Vandenbree, President of Consumer Sales for Sony commented, "At a time when ever-changing technology tests just how much one can know about everything, HTSA has chosen Blu-Ray Disc as the format they support. I think it speaks volumes when support comes from those who specialize in home theater, and are closest to the consumer."

HTSA represents 62 home theater installers/retailers and $500M in sales.


Source: Twice | Permalink | United States [Country settings]

News comments (36 comments)



kamiller42
  Sep 24, 2007
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I happy Sony makes comments like this, comments reiterating the successes of Blu-Ray. Sometimes though I wish another BDA member would come forward and make supportive Blu-Ray comments. If it happens, I wish it would happen more often.

On this story, congrats Blu!

Malosch78
  Sep 24, 2007
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This is very good news.

kaliraver
  Sep 24, 2007
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Great news for HD-DVD

bkbluray
  Sep 24, 2007
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Nice! The Blu-ray domino effect seems to be happening all over the industry.

Blu-heaven
  Sep 24, 2007
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kaliraver69 - LOL

I knew it - HD DVD is winning only on AVS forums and not in reality... I know around my area the top retailers carry only Blu-ray

lokus
  Sep 24, 2007
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Excellent news for Blu-ray. Horrific news for HD-DVD

TorpedoShockwave
  Sep 24, 2007
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Hell yes, this means less than 8% were standalone HD-DVD players.

SgtBigNuts
  Sep 24, 2007
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8%............HAHAHAHAHA , Poor old Paramount switched for an 8% share of a dying format lol lol

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dobyblue
  Sep 24, 2007
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The best news for Blu-ray will come over the next three months as sales of standalone players pull away from those of HD DVD and disc sales dominate throughout the quarter by 3:1 or higher.

This is good news though.

Viiincent
  Sep 24, 2007
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8% ? HAH take that HD-DVD

blu-rayfan101
  Sep 24, 2007
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Blu-ray is droping the bomb on hd dvd, like 8% we should tell Warner and paramount. And in the next 3 months new players,new movies,increasing sales,plus we are getting more support,and lastly hd dvd fanboys are losing reasons one at a time why hd dvd is better.

E-Dogg
  Sep 24, 2007
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Excellent, excellent news. This is the best news I have heard all day and just a reminder why I chose the more superior format.

Matt X
  Sep 24, 2007
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YIKES! we all know that early adopters are the ones that spend every last cent on the latest stuff (like me) or ones that can afford to hog wild w/the latest stuff - price is no object, and the guys that belong to the HTSA are the ones that cater to that second group. Early adopters are basically the consumers that "set the Pace" w/the direction of new formats/electronics, and the fact that the HTSA wants to settle this war once and for all shows that ANYBODY who has a stake in this war needs to grow balls and decide on one or the other. the fact that Blockbuster, Target, most movie studios, and now HTSA had the cojones, this pattern will only accelerate in our favor. REMEMBER- these studios/groups are making decisions on FUNDAMENTALS - technical superiority and sales numbers - HDDVD's supporters are making decisions based on MONEY, which has NOTHING to do w/format (unless that $$$ is tied to disc/player sales)

spam.curitiba
  Sep 24, 2007
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Yah I believe it. I went by Best Buy today and talked to the magnolia guy and he said 85% of the players they sell are blu-ray and while I was there 5 people were in there interested in blu-ray. Oh and the blu-ray self doubled to 4 while the hd dvd is still 2.

CptGreedle
  Sep 24, 2007
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Blu-ray has proven once again that it is the superior and the preferred format!
This will be a big boost for BD.

ericede
  Sep 24, 2007
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Interesting that dual format players made up the remaining 8%. People who can afford custom installs don't care about cheap players.

jbt419
  Sep 24, 2007
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Your Honor, the Defense rests; BR must now be recognized at the victor and HD the loser.

atdm71
  Sep 24, 2007
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Now that's what a call a compelling gesture of support towards Blu-ray as the preferred format. Here's hoping the BDA really leverages this announcement.

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Rike255
  Sep 24, 2007
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I wonder what the percentage of high def players they account for. $500M is a lot but that's not all high def sales. Great news though, I hope this makes a big impact.

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Blu Titan
  Sep 24, 2007
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There is no doubt that the tide is turning in Blu-Ray's favor big time. The people that really know have picked the winner.

Mr. Blonde
  Sep 24, 2007
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Quick, lets all chip in some money for the coffin that the HD-DVD format will be in need of; come christmas time! Not even their most hardcore fans will be able to overturn this decision by the HTSA.

Walken
  Sep 24, 2007
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Sorry Toshiba and M$, over blown adverts can only make one thing popular at a time. Just pray you sell enough of the way over hyped Halo 3 to cover all your already massing losses. You can only pull in so many idiots, home theater peeps are a different breed.

Manco
  Sep 24, 2007
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Is there really ANY doubt how this war will end?
HD-DVD: Hi Definition Digital "Just Couldn't Cut It" Disk
boweyang
  Sep 24, 2007
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My best guess is that a good 80% of those are PS3's. Probably without the ps3s, it would be still a good ratio. Anyways, great news for HD-DVD
sd4251
  Sep 24, 2007
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HTSwho??? Never heard of them...

tru blu
  Sep 24, 2007
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Great news. You cannot deny that Blu-ray support is growing. These companies tell the tale.

May the Blu be with you...

w_tanoto
  Sep 25, 2007
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my comment in the forum: just I suspected, more supporter. After last week First Look Studios, earlier Monday, adobe, and now this

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MOONPHASE
  Sep 25, 2007
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Awesome news

Excalibur-king
  Sep 25, 2007
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Another one bites the dust.
johnnyFLOWERS
  Sep 25, 2007
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FANTASTIC!!
ibeetle
  Sep 25, 2007
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Poor HD DVD

HD DVD has higher quality standards and produces a better picture... no it doesn't.
HD DVD has the soul support of the adult film industry... no it doesn't
HD DVD has the backing of Microsoft... I guess that is why many retailers have red tagged the XBox
HD DVD add-on down to below $150. Furthermore at the Tokyo Game Show Microsoft announced
there would be no new model of a HD DVD add-on or XBox with built in HD DVD... are they very
quietly dropping support for HD DVD????
HD DVD has the soul support of Wal-Mart; who this Christmas will carry a sub $200 HD DVD player...
meanwhile Wal-Mart announces expanded Blo-ray sections and says no to Venture's sub $200 HD
DVD player.

Poor HD DVD; the more they tighten their grip the more that slips through their fingers.

ZMan
  Sep 25, 2007
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Me thinks I sense an eminent snowball effect!!
Adam_G
  Sep 25, 2007
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Is it any wonder? HTSA is a buying group, not a professional association. Toshiba isn't a vendor they carry and Sony is. Of course 92% of the HD player purchases made through them by their participating dealers are going to be BD, because they don't sell standalone HD DVD players. LG and their combo player must have made up the balance. I noticed that they carry Integra too, so maybe they will start selling some HD DVD players in the next few months after Integra releases their player. At the end of the day it means nothing.

http://www.htsa.com/manufacturers.php

MAW
  Sep 27, 2007
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alas for you lot, the player data is sadly skewed by the PS3 numbers, which are not widely used for BD playback. The numbers of standalone players sold are minute compared to PS3. BD success is still completely reliant on PS3 ownership. So, you PS3 owners, better get out there and spend your hard earned on some movies, or all your optimism will come to nowt. It's still anyone's game.
Dagger
  Sep 28, 2007
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Maw - Gosh that means BD attachment rates on stand alones must be through the roof judging by the consistent BD software sales beating HD. Attachment rates is what REALLY matters.

Any company with any amount of business sense knows selling 5 movies to 8% of the market is better than selling 2 movies to 92% of the market.

LMAO!
manofadventure77
  Sep 30, 2007
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Just how big is HTSA??? I would like to know. They seem to have a cool website.


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