According to data from Nielsen VideoScan, Avatar: Extended Collector's Edition was the top-selling title on Blu-ray during the week ended November 21, narrowly outselling A Christmas Carol. In overall packaged media, the places were reversed. The special edition re-release of James Cameron's epic got 50% of its sales from the Blu-ray version, a record for a day-and-date BD release without a bundled DVD copy.
Blu-ray sales revenue: $36.11 million (down 23.58% year on year)
Packaged-media sales revenue: $193.42 million (down 25% year on year)
Blu-ray market share: 18.6%
Gutted. The store that I picked up the Extended Collectors Edition of Avatar, had a crushing 30% off all Blu-Ray the very next day after its release. The price on it was a solid 30 dollars cheaper anyway, so it would have been a great buy..Owell, thats life.
It's no suprise avatar took top spot, The movie may have it's haters but theres no doubting that a huge chunk of the population loved the film and will eat up anything related to it
I'm a fan of the film so I would have bought this set regardless but it really is an amazing Package, and defenetly up there in terms of best release of 2010 (Cameron should be happy by years end since the Alien set is also likley to win several best of awards)
No surprise about Avatar's return to number one. Now it's more deserved. Great news. Glad to see Beauty and the Beast, Toy Story 3, and How to Train your Dragon are still top ten, seeing as Toy and Dragon were some of the best films of 2010 and Beast...well, that's just tops. Happy Thanksgiving.
Happy to at least see Scott Pilgrim in the top 10 at all.
Love it or hate it, it's the only film on the list where the filmmaker tried to actually take story telling into a new paradigm. and while it's fun to say Avatar is simply Pocahontas cross bred with Smurfs and crapped onto a really expensive 3D camera, it's the freaking Godfather compared to the Last Airbender.
Happy Thanksgiving. 
