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Blu-ray Sales, November 15-21: Avatar Returns

Posted November 25, 2010 03:37 AM by Juan Calonge

Blu-ray MoviesAccording to data from Nielsen VideoScan, Avatar: Extended Collector's Edition was the top-selling title on Blu-ray during the week ended November 21, narrowly outselling A Christmas Carol. In overall packaged media, the places were reversed. The special edition re-release of James Cameron's epic got 50% of its sales from the Blu-ray version, a record for a day-and-date BD release without a bundled DVD copy.

Top ten:
  1. Avatar: Extended Collector's Edition
  2. A Christmas Carol
  3. The Last Airbender
  4. (1) Toy Story 3
  5. (5) The Sound of Music
  6. (4) Beauty and the Beast
  7. (2) Grown Ups
  8. (3) Scott Pilgrim vs. The World
  9. (6) The Pacific
  10. (7) How to Train Your Dragon
Blu-ray percentage of total sales for new-release titles Blu-ray sales figures

Blu-ray sales revenue: $36.11 million (down 23.58% year on year)
Packaged-media sales revenue: $193.42 million (down 25% year on year)
Blu-ray market share: 18.6%


Source: Home Media Magazine | Permalink | United States [Country settings]

News comments (16 comments)



mishal
  Nov 25, 2010
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Poor James Cameron. He is drowning with money.

Top reviewer
nathanp
  Nov 25, 2010
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How in the world did Airbender crack the top 3? Christmas really is a time for miracles!!

brazilduluwita
  Nov 25, 2010
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The Last Air Bender ... on top 3?. How on earth that was possible?.

moviebuffed
  Nov 25, 2010
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Maybe just maybe my day one purchase of this was the one that put it at 50% hmm
Bearjew
  Nov 25, 2010
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Air bender sucked a$$

Minimejer05
  Nov 25, 2010
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Cant believe Avatar took the top spot even though it was a rerelease with more features.

Wow Scott Pilgrim fell hard.

L-Rouge
  Nov 25, 2010
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Gutted. The store that I picked up the Extended Collectors Edition of Avatar, had a crushing 30% off all Blu-Ray the very next day after its release. The price on it was a solid 30 dollars cheaper anyway, so it would have been a great buy..Owell, thats life.

I would like to insert a "Rant" emote right here
mredman
  Nov 25, 2010
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Blu ray is doing very good business

Top reviewer
Wdm81
  Nov 25, 2010
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It's no suprise avatar took top spot, The movie may have it's haters but theres no doubting that a huge chunk of the population loved the film and will eat up anything related to it

I'm a fan of the film so I would have bought this set regardless but it really is an amazing Package, and defenetly up there in terms of best release of 2010 (Cameron should be happy by years end since the Alien set is also likley to win several best of awards)
psickmusic
  Nov 25, 2010
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“OMG! I have to ‘get back to Pandora’ because I'm miserable with my own life and like to imagine I live there with all the Na’vi”

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monkeyjb1988
  Nov 25, 2010
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No surprise about Avatar's return to number one. Now it's more deserved. Great news. Glad to see Beauty and the Beast, Toy Story 3, and How to Train your Dragon are still top ten, seeing as Toy and Dragon were some of the best films of 2010 and Beast...well, that's just tops. Happy Thanksgiving.

Top reviewer
DragosC
  Nov 25, 2010
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Great movie. Glad to see the Pacific among the top there too. No clue how Last Airbender got there though. Movie was ok, but not that great.

Chaotic
  Nov 25, 2010
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Yay, go Airbender!

Frozenpinky
  Nov 25, 2010
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The Last Airbender was amazing, as is M. Night! I'm only kidding of course. We all agree M. Night has slipped of late

moviecriticsonline
  Nov 25, 2010
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Grown Ups made the top 10? ....that film should of been a Lifetime Channel special, it wasn't that good.
It had a B movie feel to it.
Post Prod
  Nov 25, 2010
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Happy to at least see Scott Pilgrim in the top 10 at all.

Love it or hate it, it's the only film on the list where the filmmaker tried to actually take story telling into a new paradigm. and while it's fun to say Avatar is simply Pocahontas cross bred with Smurfs and crapped onto a really expensive 3D camera, it's the freaking Godfather compared to the Last Airbender.


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