MGM & 20th Century Fox have partnered with Hollywood Movie Money to offer up to $10.00 on select Blu-ray titles from these two studios toward the purchase of theatrical tickets to The Chronicles of Narnia: The Voyage of The Dawn Treader and Gulliver's Travels. You can find this deal directly on a sticker on the Blu-ray packaging in store.
I will be going to Narnia on Monday but I will be going to the 5 buck matinee. No need to go purchase any of these films. Hell, I'm the sort of person who uses the "Mr. Magorium" ticket he got on the discount copy of "Rain Man" to see "American Gangster" instead