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WaxWorks to Offer Blu-ray Promo Kit


Posted October 18, 2007 03:02 PM by Josh Dreuth

Blu-ray Disc WaxWorks, a leading wholesale distributor of video media, will be offering each of their sell-through accounts a POP kit to educate consumers about the differences between DVD and Blu-ray. The kit will include two movie posters, three lanyards for employees, a demo DVD, and five brochures. The company will not be offering such a kit for HD DVD.

"They need these tools to be able to educate their consumers, and many of them have questions themselves that haven't been answered," commented Kirk Kirkpatrick, president of WaxWorks video division. "We think that, after talking to the studios, they feel it's important to have one format, and they've already picked sides."

The promotional material will ship October 29th and arrive in stores the first week of November.

Source: Video Business | Permalink Relevant for: United States

Comments


bkbluray
 » Oct 18, 2007

Vote plusVote minus

Another step in the right direction.

haushausman
 » Oct 18, 2007

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This so called 'war' is on it's last leg. Christmas will for sure be the death blow.

groovyone
 » Oct 18, 2007

Vote plusVote minus

I want a lanyard! My MV Agusta one is getting worn out.

Sonny
 » Oct 18, 2007

Vote plusVote minus

I want a lanyard 2 !!!!!!!!!!!

The Big Blue
 » Oct 18, 2007

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'demo DVD'

WTF?! ;-)

TruBlu2
 » Oct 18, 2007

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This is GREAT news.

favorite quote: commented Kirk Kirkpatrick, president of WaxWorks video division. "We think that, after talking to the studios, they feel it's important to have one format, and they've already picked sides."

Life in Blu

teunis
 » Oct 18, 2007

Vote plusVote minus

"they feel it's important to have one format, and they've already picked sides."

Awesome

CptGreedle
 » Oct 18, 2007

Vote plusVote minus

i don't know the name, but I am glad they are joining us!

DrinkMore
 » Oct 18, 2007

Vote plusVote minus

Does anyone know where we can order these?

LotR B.D. would rok
 » Oct 18, 2007

Vote plusVote minus

I want one! ha, HD-DVD definitely wont survive Christmas. ...hopefully...

blu-rayfan101
 » Oct 18, 2007

Vote plusVote minus

This is great blu-ray will excel this holiday season! And for hd dvd they should be preparing a funeral and plot to be buried in.

DAMNSAM77
 » Oct 18, 2007

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who the hell is WaxWork? is this DVD free?

CptGreedle
 » Oct 18, 2007

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I think this is a big distribution company. If anyone can correct or update me, please feel free.

kaliraver69
 » Oct 18, 2007

Vote plusVote minus

Great news, this will teach the employees at B&M stores that the only option is Blu-Ray. HD-DUD is getting ready to get buried.

JennyBunny
 » Oct 18, 2007

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http://www.waxworksonline.com/aboutus.aspx

highdefw
 » Oct 18, 2007

Vote plusVote minus

good

techyted
 » Oct 18, 2007

Vote plusVote minus

Send me one of those packets, I will pass them out to everyone I talk to. I am proud to be blu.

spam.curitiba
 » Oct 18, 2007

Vote plusVote minus

WOW I think this is bigger than we think.

saljr
 » Oct 18, 2007

Vote plusVote minus

One brick at a time. Will bring down HD-DVD. Paramount just shot the sheriff.

tru blu
 » Oct 18, 2007

Vote plusVote minus

Alot of companies are choosing who to support and more and more are supporting Blu-ray. This is all
very positive. By the sound of it WaxWorks is an established company and they have a preference for
Blu-ray

May the Blu be with you...



  [1]   2

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