Blu-ray Owns 73% of HD Market in Europe

The Blu-ray Disc Association (BDA) has announced that they have sold the one millionth Blu-ray title in Europe. Since the format was launched, Blu-ray has gained 73% of the high definition market over its rival HD DVD. The BDA also announced that 20 million PS3 games have been shipped to Europe, all making use of Blu-ray technology. A few days ago, the BDA also announced that Blu-ray owned 97% of the HD recorder market in Japan. High definition recorders are more popular in Japan where broadcast TV is of a much higher quality. With only 3% of the market, HD DVD recorders have failed to make any penetration into Japanese homes.
Source: Reuters | Permalink	Relevant for:

MOONPHASE  » Nov 27, 2007
I don't live in Europe but this is awesome news and especially for Japan. I just love Japan.

haste  » Nov 27, 2007	Show comment Hide comment
wow. europe saturated with 20 million ps3s. i wonder how many are still on store shelves? still a very good thing going though! its too bad NA cant see BLU as the dominant format.

vladittude0583  » Nov 27, 2007
See, as foretold all along, Blu-Ray will eventually come out on top.

steve69bez  » Nov 27, 2007
What are all you Americans doing? Get your fingers out and buy more Blu ray you can give it the extra push it needs to wipe out HD DVD

scook  » Nov 27, 2007
Very good news! Blu is rising fast.

haste  » Nov 27, 2007
woops, games...not consoles. my bad!

groovyone  » Nov 27, 2007
I think this is no surprise. I actually thought it would be higher, but still great news!

Dave  » Nov 27, 2007
Wahahaha HD DUD is dead in the water! No one will join toshiba in the loosing game: Onkyo, abandoned HD DVD, discontinues its HD805 HD DVD player: http://forum.blu-ray.com/showthread.php?t=24977

Able  » Nov 27, 2007

I was out of town for the release of Ratatiouie and Cars, When I returned home on the day after thanksgiving I went out and bought 6 blu-ray movies and 2 PS3 gamse to support the Blu-Ray cause in North America. Good job Japan and Europe, come on North America buy thoese Blu-movies and show Paramount they are a bunch of suckers. (I live in North America). 24-Blu movies and 9-PS3 games Until then make mine BLU

GreatWhite83  » Nov 27, 2007
Its the Americans that are dragging on this hd disc war.. In the UK you have to be quite stupid to even buy hd-dvd over blu ray. Looks like Europe and Japan know what there doing lol

Seretur  » Nov 27, 2007
How come HD DVD has as much as 27%? I've seen their stuff in London earlier this year, but in Italy or Germany it just wasn't in the stores I visited. I know it's a highly unscientific method of research, but I'm just not aware of HD DVD having any traction on the Continent. It must be *somewhere*, but it surely isn't in the public's eye.

CptGreedle  » Nov 27, 2007
It's great to see that Blu-ray is the WORLD's choice in HD media! I just hope America will WAKE UP and smell the Blu-ray!

SgtBigNuts  » Nov 27, 2007
Have no fear people, we all know the day is looming where Tosh and Parawit will bow to public choice and go Blu.

haushausman  » Nov 27, 2007
CptGreedle- It's hard when the U.S. is M$ Territory and they try and keep most Americans in a dream-like state. But I totally agree, the U.S. needs to wake the f**k up!!!

transcension  » Nov 27, 2007
This is great news. The only reason HD is so popular here (if you call it that) is because Microsoft is in the US. I am not surprised Japan is 97% Blu. Isn't Sony a Japanese company?

atdm71  » Nov 27, 2007
Love the news. Wish more emphasis was placed on "sold" as opposed to "shipped" though. BDA needs to do a better job of telling the global aspect of the Blu-ray story -- it's a damn good one.

XSilentCobraX  » Nov 27, 2007
Im trying to help this all i can, i have 5 movies to buy next mouth, no wait 6 or 7, cant remember lol

atdm71  » Nov 27, 2007
transcension: Toshiba is also a Japanese company getting absolutely spanked in their homeland in high definition media sales.

JAGUAR1977  » Nov 27, 2007
1m Blu-ray movie sales also shows the European market is larger than some would have you believe and is just about to take off.

Mericalis  » Nov 27, 2007

This is great news for you European folk out there, glad to hear you guys are pulling your own weight in this matter. However my fellow North American comrades, mostly those who are sitting on the sidelines watching this unfurl, get out and get into the Blu-ray market. Look at the evidence in other places, we don't want to be the only ones in the world stupid enough to keep an inferior technology like HD DVD afloat. The fact that Toshiba is losing, even in their homeland, is proof enough what consumers should buy. Anyway, again this is great news. Go Blu!

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