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Blu-ray Owns 73% of HD Market in Europe

Posted November 27, 2007 08:18 AM by Josh Dreuth

Blu-ray Disc AssociationThe Blu-ray Disc Association (BDA) has announced that they have sold the one millionth Blu-ray title in Europe. Since the format was launched, Blu-ray has gained 73% of the high definition market over its rival HD DVD. The BDA also announced that 20 million PS3 games have been shipped to Europe, all making use of Blu-ray technology.

A few days ago, the BDA also announced that Blu-ray owned 97% of the HD recorder market in Japan. High definition recorders are more popular in Japan where broadcast TV is of a much higher quality. With only 3% of the market, HD DVD recorders have failed to make any penetration into Japanese homes.


Source: Reuters | Permalink | United States [Country settings]

News comments (45 comments)



Top contributor
MOONPHASE
  Nov 27, 2007
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I don't live in Europe but this is awesome news and especially for Japan. I just love Japan.

haste
  Nov 27, 2007
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wow. europe saturated with 20 million ps3s. i wonder how many are still on store shelves? still a very good thing going though! its too bad NA cant see BLU as the dominant format.

vladittude0583
  Nov 27, 2007
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See, as foretold all along, Blu-Ray will eventually come out on top.
steve69bez
  Nov 27, 2007
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What are all you Americans doing? Get your fingers out and buy more Blu ray you can give it the extra push it needs to wipe out HD DVD

scook
  Nov 27, 2007
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Very good news! Blu is rising fast.

haste
  Nov 27, 2007
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woops, games...not consoles. my bad!

groovyone
  Nov 27, 2007
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I think this is no surprise. I actually thought it would be higher, but still great news!

Dave
  Nov 27, 2007
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Wahahaha HD DUD is dead in the water!

No one will join toshiba in the loosing game:

Onkyo, abandoned HD DVD, discontinues its HD805 HD DVD player:
http://forum.blu-ray.com/showthread.php?t=24977

Able
  Nov 27, 2007
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I was out of town for the release of Ratatiouie and Cars, When I returned home on the day after thanksgiving I went out and bought 6 blu-ray movies and 2 PS3 gamse to support the Blu-Ray cause in North America. Good job Japan and Europe, come on North America buy thoese Blu-movies and show Paramount they are a bunch of suckers.
(I live in North America).


24-Blu movies and 9-PS3 games

Until then make mine BLU

GreatWhite83
  Nov 27, 2007
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Its the Americans that are dragging on this hd disc war.. In the UK you have to be quite stupid to even buy hd-dvd over blu ray. Looks like Europe and Japan know what there doing lol

Seretur
  Nov 27, 2007
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How come HD DVD has as much as 27%? I've seen their stuff in London earlier this year, but in Italy or Germany it just wasn't in the stores I visited.

I know it's a highly unscientific method of research, but I'm just not aware of HD DVD having any traction on the Continent. It must be *somewhere*, but it surely isn't in the public's eye.

CptGreedle
  Nov 27, 2007
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It's great to see that Blu-ray is the WORLD's choice in HD media! I just hope America will WAKE UP
and smell the Blu-ray!

SgtBigNuts
  Nov 27, 2007
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Have no fear people, we all know the day is looming where Tosh and Parawit will bow to public choice and go Blu.

haushausman
  Nov 27, 2007
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CptGreedle-

It's hard when the U.S. is M$ Territory and they try and keep most Americans in a dream-like state.

But I totally agree, the U.S. needs to wake the f**k up!!!

transcension
  Nov 27, 2007
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This is great news. The only reason HD is so popular here (if you call it that) is because Microsoft is in the US. I am not surprised Japan is 97% Blu. Isn't Sony a Japanese company?

atdm71
  Nov 27, 2007
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Love the news. Wish more emphasis was placed on "sold" as opposed to "shipped" though. BDA needs to do a better job of telling the global aspect of the Blu-ray story -- it's a damn good one.

XSilentCobraX
  Nov 27, 2007
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Im trying to help this all i can, i have 5 movies to buy next mouth, no wait 6 or 7, cant remember lol

atdm71
  Nov 27, 2007
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transcension: Toshiba is also a Japanese company getting absolutely spanked in their homeland in high definition media sales.

JAGUAR1977
  Nov 27, 2007
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1m Blu-ray movie sales also shows the European market is larger than some would have you believe and is just about to take off.

Mericalis
  Nov 27, 2007
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This is great news for you European folk out there, glad to hear you guys are pulling your own weight in this matter. However my fellow North American comrades, mostly those who are sitting on the sidelines watching this unfurl, get out and get into the Blu-ray market. Look at the evidence in other places, we don't want to be the only ones in the world stupid enough to keep an inferior technology like HD DVD afloat. The fact that Toshiba is losing, even in their homeland, is proof enough what consumers should buy.

Anyway, again this is great news. Go Blu!

Blu-Style
  Nov 27, 2007
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What a great start in the Day!, Great News!

( "97% in Japan" ... this is Amazing to read! )

They know what good quality is about (^_^)

I see the day coming...
"The Victory Will Be Ours!"

...A Planet full of endless Blu !! (^_^)

Manco
  Nov 27, 2007
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This is obscene. HD-DVD is just going to get hammered.
Give up and die already!

Isn't there something in Japanese businesss culture where you concede victory to your opponent instead of dying in disgrace??

Top contributor
Johk
  Nov 27, 2007
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Great news! I hope this will help the american market...

I know I'm doing my part
Banzai!
  Nov 27, 2007
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Wow! Wonder if the payment from Sony is worth that bs-comments!

bkbluray
  Nov 27, 2007
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97% Blu domination in Japan huh? Evidently the Japanese don't think Toshiba is synonymous with quality either.

kubrick
  Nov 27, 2007
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As i live in the UK i don't think its a great victory, both Blu Rays and HD's are rare as rockinghorse shit in high street retail. Theyre just about filtering into stores now so lets look at the figures again in 12 months. (even though im sure Blu Ray will still be on top)

XDragon
  Nov 27, 2007
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It would be terrible for business to release everything on HD-DVD only in North America and only on Blu-Ray in the rest of the world. North America will adopt the rest of the world's decision and considering Blu-Ray is already winning in North America and PS3's sales keep getting better, its only a matter of time!

Bye HD-DVD and you can sink with Toshiba for all I care; I've never liked any of their products.

I have another 8 Blu-Ray movies to buy this year, well 7 since I, Robot got delayed and I have a list of another 21 I will buy once they are released.

So far I only have 7 Blu-Ray movies and 6 PS3 games + 3 PS3 games on pre-order, but that will continue to grow.

Go Blu or stfu!

E-Dogg
  Nov 27, 2007
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This is the best news I have heard in quite some time even if it's not suprising. If anything it's a little embarassing knowing that we have a bunch of morons supporting the inferior format including the dual format supporters who are hurting more than they helping this format war.

GSX600F
  Nov 27, 2007
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im from europe as well, and you can also tell by the retailers, 90% Blu-ray discs vs 10% HD DVDs in the shelves!

There is nothing more to add!
Banzai!
  Nov 27, 2007
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can´t believe that. the most of the retailers in germany complain about sales for BOTH formats!

gandley
  Nov 27, 2007
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i would say any sensible (sic) HD DVD supporter in euro land would import discs from the usa where the prices are much cheaper than our domestic markets. Of course this inflates the USA market figures for HD DVD, so cut our NA friends some slack, there still managing to hold off HDDVD in there own market as well as all the bargain hunting HD DVD supporters from europe.

Makes sense why ONKYO only shipped 11 players to italy now dosent it. HD DVD only really live in North Amearica, but for how much longer??

saljr
  Nov 27, 2007
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I thought Blu-ray Owns 80% of HD Market in Europe. Not 73% Europe is still doing well with 73%. I hope by next year Warners Bros will turn Blu.
wrnjr
  Nov 27, 2007
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Hopefully the trends in Europe & Japan will help turn the tide in America. And yes, we do need to make up.

Caligula
  Nov 27, 2007
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HD DUD Fanboys READ THIS !! LOL
bbg
  Nov 27, 2007
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Awesome news for Blu-ray and the Hi Def community!

... ha, and 97% of the Hi Def market in Japan? Are you serious? LOL!

jbt419
  Nov 27, 2007
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I do believe I hear the fat lady warming up in the wings. Blu-ray rocks!!!

Dew
  Nov 27, 2007
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One more nail in HD-DUD's coffin. Makes me proud to be a European! Now waiting to see the Blu domination cross over to North America also.

The future is indeed Blu!

kknight
  Nov 27, 2007
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Makes me think, WTF was Paramount thinking?! I hope their HD-DVD sells like sh*t because those greedy bastards deserve it!!!

jbt419
  Nov 27, 2007
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I'm thinking if the developers of HD DVD had their way, we'd all be watching MECHANICAL television right now. The horizon is indeed Blu.

BLU RULES ALL
  Nov 27, 2007
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This is awesome news for the BLU camp. DIE HD-DUD and stay buried forever

kubrick
  Nov 28, 2007
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Its amazing actually cos we get screwed in europe with release dates months and months after the USA. Thats the only thing thats CRAP about being a BLU supporter in europe, very few region free discs (apart from warner - thank god) and incredible release delays on catalogue titles, like Dawn of the dead, devils rejects, still no date for prison break................the list goes on and on.
Crazy_best
  Nov 28, 2007
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I am European, so I am happy to see we've taken the right path.

OperaGhost
  Nov 29, 2007
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Well, I'm American and I'm doing my part to make Blu-Ray the true HD winner. My brother and my friend have already purchased the PS3 for Blu-Ray after originally leaning toward getting an HD-DVD player. I just hope more studios begin to fall in line and release their movies on Blu-Ray so the HD-DVD format can be crushed once and for all.

Joe Cain
  Nov 30, 2007
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@Moondeep: One million BD titles sold, 20 million PS3 games shipped. If they were "fudging the
numbers" to include games, they would undoubtedly claim millions of BD titles sold.

GreatWhite83
  Nov 30, 2007
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If Americans step up the blu transition to a 4-1 or even a 3-1 over hd dvd i think New Line and Warner bros will go blu exclusive and then it will all be over. The good thing about the UK and Europe and Japan, is we can win the battle over here, and help force blu ray into North America.. With the US economy the way it is, i wouldnt like to see Americans to be wasting money on hd-dvd, when its failing across the rest of the world. If we win it over this side of the pond we can help stop people wasting their money in America on hd-dvd the losing format.


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