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Blu-ray Owns 95% of Australian HD Market

Posted December 5, 2007 08:02 AM by Josh Dreuth

Blu-ray DiscOn the heels of Video Ezy announcing they would only support Blu-ray, GfK (in association with Sony) has released a report stating that Blu-ray owned 95.2% of the high definition market in Australia for October. Blu-ray hardware (including the PS3) sold 26-to-1 compared to its rival HD DVD. Additionally, software sales were 18,000 units sold for Blu-ray compared to only 2,000 for HD DVD.

Carl Rose, Managing Director of Sony Australia commented, "This report quite clearly depicts the current state of play in the High Definition format market in Australian homes. Across the key areas of high definition entertainment, from hardware to content, these figures show that Blu-ray is distinctly the format of choice for consumers. Coming into Christmas we can only predict that adoption will continue to increase thanks to the backing of the format by the greatest number of electronics hardware manufacturers and movie and game development studios"


Source: IT Wire | Permalink | United States [Country settings]

News comments (17 comments)



Zazou
  Dec 05, 2007
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I read that HD-DVD are denying it's 95-5, but are saying it's actually 86-14. :-) Either way still a thrashing, although the Australia market is currently still pretty small.
ezcobar411
  Dec 05, 2007
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This is very encouraging news. I'm looking forward to the day when Blu-Ray is the only HDM on the market. With more territories reporting these type of numbers it is only a matter of time before HD-DVD will be forced out. Let's hope that happens soon
ps3andlovinit
  Dec 05, 2007
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The HD DVD Consortium should have quit while they were ahead...so their funded report is based on year-to date..

" We have access to other GfK reports showing software percentages on a year-to-date basis with Blu-ray at 86 per cent and HD DVD at 14 per cent."

The BDA report says it was 95-5 for the month of October in favour of Blu-ray...which HD DVD didn't dispute .. just tried to deflect with their own report.. and they think that's a good thing?

Dropping 9% in the most recent figures is a postive trend?

They should have just kept quiet and took their lumps...with leadership like that no wonder they are getting thumped.

E-Dogg
  Dec 05, 2007
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Whether it's 95% in favor of Blu or 86% in favor of Blu, HD-DVD is being destroyed. They always try to put a spin on the news just like their devoted and obessed followers.

frenchglen
  Dec 05, 2007
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Yeah 95% of an teeny weeny proportion of DVD sales.

Blu-ray will really take off in Australia once the battle is officially over and prices drop to reasonable levels. They're still way too expensive. A lot of people don't like using the PS3 as a movie player either (they just don't like it)./

Iron Man
  Dec 05, 2007
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Great news
ps3andlovinit
  Dec 05, 2007
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@frenchglen

95% is still better than 5% ..and the same thing has been said about VHS, Cassette, CD, DVD, HDTV at various points in their life-cycle.

In Canada the day and date releases are $5 different for the most part - for a much higher quality product that doesn't scratch like DVD or HD DVD.

Agree with you on the catalogue title pricing..but again it's a much higher quality product for the most part and it will take time for that message to get thru.

I think as more TV broadcasts make it into HD and HDTV's make it into homes you will also see a more serious drop-off in DVD...once people get used to HD who wants to watch SD for anything. You just always feel like something is wrong .. people will even switch to watching T.V shows they like less if it's in HD...I expect that will also occur with DVD vs Blu-ray.

Lot's of people do like using the PS3 .. different strokes.

CptGreedle
  Dec 05, 2007
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It is great to see how well Blu-ray is doing. Another Blu country is born, along with Japan.
I hope USA can catch up to those numbers soon.

phranctoast
  Dec 05, 2007
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I think US will be at 80-20 before 08' is over.

00_blue
  Dec 05, 2007
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I hope the US number can match theres soon.

johnnymech
  Dec 05, 2007
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95%? Crikey! That's a lot, mate!
sonic2010
  Dec 05, 2007
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nice it's amatter of time b4 hd dvd die.
blindcat87
  Dec 05, 2007
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I keep hoping that all of these numbers will lead to a Toshiba stockholder revolt. If I had Tosh stock, I would not be very happy at this point not just at the numbers but at the idiotic way this is being handled as seen with this insipid pathetic attempt at a rebuttal.

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mugupo
  Dec 05, 2007
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95 % lol is like pc vs mac almost.

saljr
  Dec 05, 2007
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Viva Australian Blu-Ray brothers and sisters.

Dew
  Dec 06, 2007
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HD DUD just give up and die already!


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