Blu-ray Hardware Sales Pick Up After Warner Announcement

A new NPD Group report shows that stand-alone Blu-ray player sales benefited greatly from the recent announcement that Warner would be going Blu-ray exclusive. The first week of January, before Warner made their announcement, there was a nearly 50-50 split between Blu-ray and HD DVD standalone players. The following week, after the announcement, Blu-ray players grabbed 93% of the market. On the whole, December sales data showed that Blu-ray players held 60% of the standalone market, despite much cheaper players from the HD DVD camp. Looking at only the first two weeks of January, Blu-ray already has a nearly 70% market share which is sure to increase as the month continues and consumers continue to chose Blu-ray over its rival format.
Source: The Digital Bits | Permalink	Relevant for:

hc666  » Jan 22, 2008
Not surprised. Good stuff.

00_blue  » Jan 22, 2008
The way is clear and it is blu ray!

johnnyd1  » Jan 22, 2008
Great news !!! People are awaking from their "DudFud" world and buying Blu Ray !

mustang750r  » Jan 22, 2008
this is awsome news, can't wait till HD-DVD dies

KretzJ  » Jan 22, 2008
And then there are us BEGGING for the PS3 numbers to be factored in... heck, let them keep the XBOX 360 HD-DVD add-on sales.

ezcobar411  » Jan 22, 2008
If PS3 was factored in, the percentages would be even more devastating

Guinness7  » Jan 22, 2008
That that both media and hardware are both selling good we should see good number from here on out.

Malosch78  » Jan 22, 2008
Why are we still talking about HD-DVD ... Time to kill just DVD ;-)

chrisgill_graphics  » Jan 22, 2008
Didn't we all see this coming? Now we just have to wait until Universal and Paramount see the light!

fox81  » Jan 22, 2008
Great news!!!! Blu-ray is the future!!!!

Slapper  » Jan 22, 2008
Absolutely fantasticles.

darkpoet25  » Jan 22, 2008
I'd like Ken Graffeo to try and spin these numbers.

CptGreedle  » Jan 22, 2008
Great to hear. I hope Paraversal is listening to the news. And I am sure those 6k petitioners are going to feel dumb when they hear how dead HD DVD is!

groovyone  » Jan 22, 2008
Can only imagine the carnage if the PS3 was included...

Rainman208  » Jan 22, 2008
Let's get a reliable profile 1.1 player under $200 and we'll be ready to bury HD-DVD once and for all.

SDG  » Jan 22, 2008
Thats a big "WOW".

E-Dogg  » Jan 22, 2008
This is great news, but not so surprising. Thank you Warner for deciding to deliver a devasting blow to HD-DVD.

Johk  » Jan 22, 2008
Great! With the new cheaper players from China coming soon this trend will grow even further, I hope DVD sales will decline drastically this year coinciding with the rise of Blu-Ray!!!

RickD  » Jan 22, 2008
Wow! I guess the word did spread to the general public about the WB move.

bkbluray  » Jan 22, 2008
Great news. It will only get better!

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