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Sony Offers Blu-ray Rebate to German HD DVD Owners

Posted January 29, 2008 08:15 AM by Josh Dreuth

Blu-ray DiscIn the latest advertisement from German retailer Saturn, Sony is offering 150 Euros off the purchase of a Sony BDP-S300 when current HD DVD owners turn in their used players. This is an outstanding deal for those high definition fans in Germany who would otherwise have been left with a very expensive paperweight. Currently this offer is only available in Germany.


Admittedly, the Sony BDP-S300 is more expensive in Germany at 499 Euros ($737), so this offer brings the player down to a more familiar price of around $500. Even so, I'm sure there are plenty of people in US who would love to take advantage of a similar deal. Unfortunately for them, HD DVD adoption is much higher in the US, meaning a similar plan here would cost Sony hundreds of millions of dollars to execute. In other words, don't hold your breath.


Source: HiFi Forum (DE) | Permalink | United States [Country settings]

News comments (51 comments)



NJMetsFan
  Jan 29, 2008
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Wow, that some great news...for Germans at least. Maybe they will offer something like that in the states within the year.

Teazle
  Jan 29, 2008
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NA HD-DVD owners: ship your old player to Germany!
hubcityrider
  Jan 29, 2008
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A very good deal for the Germans!!! Guess not as many idiots bought in2 hd-dud over there

Zazou
  Jan 29, 2008
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Interesting tactic though, nontheless.

ESUNintel
  Jan 29, 2008
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That's a smart move on their part. What are they going to do with the turned in HD-DVD players?

spyrmak
  Jan 29, 2008
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nice!!!!!!!!

Zarathustra
  Jan 29, 2008
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I love the idea! Not only are you gaining customers, you're draining theirs. With all those HD-DVD players they should have a bonfire in the name of a 2008 Blu victory! haha

Xerious
  Jan 29, 2008
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is this part of the "concessions" that the BDA is planning? if so, good job BDA, make some new Bluboys and girls and give the good old middle finga to Tosh & Crew. It's slick, it's classy, and it's in-yo-face... your call Tosh!

Magic
  Jan 29, 2008
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What an excellent idea. Hopefully this same marketing strategy finds its way to places outside of Germany as well.

GreatWhite83
  Jan 29, 2008
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Sony dont have to do this, its a good move on their part, at least they are trying to help those who probably want to change to blu ray, or those people who were mis-sold hd-dvd in the shops. Not everyone follows the internet, so i think its a considerate move by Sony.

tru blu
  Jan 29, 2008
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Great deal if you live in Germany. But Europe is mostly Blu, they should be doing this in the U.S. You're market is the only real hurdle. Can't wait to here what the reds have to say about this. They'll bring up some crap how we're so against Toshiba paying Paramount blah blah blah. I guess the gloves are off. At least Sony cares about those who took the red pill...

EvolutionCherry
  Jan 29, 2008
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Thats awesome for the people of Germany. Can't be any more clear to the Paramounts, the Toshiba's, and the Universals that the party is over in camp HD DVD.

Rainman208
  Jan 29, 2008
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Good idea.

Barulez2k7
  Jan 29, 2008
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Smart move from Sony. Even it cost Sony millions of dollars but it will be a bigger profit later this year. This format war needs to be over very soon. Paramount, Toshiba and Universal needs to quit and move to Blu-ray. Enough said!!!!!

Malosch78
  Jan 29, 2008
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Smart move from Sony ... I guess the 2 HD-DVD-owner in Germany are happy with this deal :-)

Shaman
  Jan 29, 2008
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I'd sure to see this happen in North America it would another nail in the coffin!

CptGreedle
  Jan 29, 2008
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What a deal! Go Germany!
Now I don't think we can offer something that extreme in the states, but maybe some kind of
incentive for HD DVD owners would be appropriate.

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PaulGo
  Jan 29, 2008
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In the US the cost of an HD-DVD player is also much less. A $50 trade in rebate would help ease the pain and cause a lot of people to go Blu-ray.
ibeetle
  Jan 29, 2008
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I bet the hard core HD DVD fanboys would be furious at this.
I remember Circuit City doing this when their Divix format failed after less than 10 months of being
on the market.

TheTenth
  Jan 29, 2008
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Germans are very Blu-ray active, they released a sound improved Phantom of the opera Blu-ray.

chrisgill_graphics
  Jan 29, 2008
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I have a few friends that would take Sony up on this offer if it were being advertised in the USA. The only thing keeping them from switching to Blu is that they've already invested several hundreds of dollars into the HD-DVD market.

haushausman
  Jan 29, 2008
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Heisse Scheisse!

Amel
  Jan 29, 2008
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best offer ever!

DefTechPioElite
  Jan 29, 2008
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Wow that is brutal. Poor wittle hddvd...awwwwww

pscoop
  Jan 29, 2008
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Wow, that's a slap in the face to HD DVD isn't it? XD

Blu_Avenger
  Jan 29, 2008
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If this works I'd soon expect to read - "German ex-HDDVD owners flood ebay with their useless movie discs"

;-)

Papi4baby
  Jan 29, 2008
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well while i was againts a olive branch towards the HDDVD guys, this seems fair and i think would be good for the whole HDM. Good job Germany.

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that1guystudios
  Jan 29, 2008
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I'm still hoping that Warner Bros. will create a disc exchange program, where you can trade an HD-DVD for a Blu-Ray at a cost of $5 dollars or so...this would be awesome. If they did a trade in your old HD player for Blu-Ray here in America, at Best Buy or Circuit City, can you imagine how awesome that would be? It would definately be the final blow to HD-DVD...even if it costs them millions, it would definately win them the format war, and would be a great "Olive Branch" to the people who bought an HD-DVD player! I won't hold my breath...but a guy can hope.
daringdogcow
  Jan 29, 2008
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I hope the BDA doesn't do this in the US! Everyone I know with HD DVD, quite frankly, is least deserving of this sort of subsidy. They've been completely awful, with their whining about price, region coding, web downloads, etc. to try and make me feel bad about my purchase. If anything, give it to the folk who helped Blu-ray win the war.

KenThompson
  Jan 29, 2008
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It would be alot cheaper to pay everyone off on their duds than to pay a studio off (Paramount 150 million). It would indeed be the end of Toshiba.
Hypnopooper
  Jan 29, 2008
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Sony did a deal like this in the US 2 years ago with laptops. I got $350 dollar rebate on a sony laptop when I traded in my old Dell. They sent it to a harware refurbishing Co. that sends them out to developing countries. The HD-DVD players will probably go to the same place they send the Superbowl champ NFL licenced clothing they print for the losing team before they know who the winner is.

little_boy_blu
  Jan 29, 2008
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Wow.. thats really putting the coals to HD-DVD. Go Sony!

Sonny
  Jan 29, 2008
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I hope we get many new Blu-ray fans out of this good deal from Sony!

w_tanoto
  Jan 29, 2008
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i just really hope it comes to US as it is the area where HD DVD inoculate itself and growing.....
I don't care about the customer (I don't mind Sony extend olive branch to customers), but definitely NOT to "to sheep baa" aka toshiba or M$

PeteS
  Jan 29, 2008
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Um, this looks like the first example of Bill Hunt's suggestion for an 'olive branch'.
I wonder what Sony will do with all those DuD players?
What a way to win friends.

U4K61
  Jan 29, 2008
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More good news for Europe. I hear also that in the UK, that Woolworth was selling blu 10:1 over DUD, has decided to drop the done in format.

quexos
  Jan 29, 2008
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A very expensive paperweight ... OMFG LOOOOOOOL

motogp34
  Jan 29, 2008

Zarathustra
  Jan 29, 2008
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Ummmm It's Blu-ray...not Blue-ray

...Tell him Beavis

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Guinness7
  Jan 29, 2008
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Nice deal for the Germans.

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master_8ball
  Jan 29, 2008
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No sympathy for those who bought into HD-DUD if anyone should be getting any kind of deal it should be US the early adopters of BD, the people who paid $1000 for a player, or $599 for a PS3 when it came out. We are the ones who made this happen.

ReduxInflux
  Jan 29, 2008
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150 euros = roughly 220 US bucks. which is an awesome deal. hope they flow that deal over here...

Minimejer05
  Jan 29, 2008
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Wow...thats a hell of a deal.

ADRiiAN`
  Jan 29, 2008
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Wow.
That is actually VERY smart tactic by Sony.
They won't be losing that much money as they would of been since the cost of the Blu diode went down.
Very smart indeed.

jbt419
  Jan 29, 2008
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To introduce a similar scheme in North American would ease the sting of those duped into buying HD in the first place, welcoming them into the Blu fold without totally draining their bank accounts, and bringing the final curtain down on HD. Semper Blu!

Mr. Joshua
  Jan 29, 2008
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Hammertime!!! You can't touch this...

Dew
  Jan 29, 2008
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Sony is offering them a chance! Blu-ray FTW!
JT_Designer
  Jan 29, 2008
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I wish they had this offering in the USA. I could see people buying cheap players on ebay and exchanghing them for blu-ray players. This would save $ and also get those HD-DUD players off the market.

Excalibur-king
  Jan 29, 2008
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And this is why Sony owns and i love them.

keep up the excelent work Sony.

dazbug
  Jan 30, 2008
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haha that is pure genius whoever thought of that !! lol

Barion
  Jan 30, 2008
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This is a fantastic idea, and hopefully Germany is a trial run for Sony to work out the kinks before unrolling the plan globally.

To those who say HD DVD owners shouldn't be given this chance to come in out of the cold, I say you're being petty and shortsighted. We've all but officially won the war--why be sore winners? We should show grace and magnanimity and ease their pain knowing they picked the wrong side and make the transition from red to Blu easier. Let's be the better people here.

Look at this as the Marshall Plan for the post-format war, helping to rebuild their high-def movie experience following their devastating defeat, creating goodwill toward Blu-ray, and maximizing revenues all around.


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