For the week ending on July 1st, two titles jockeyed for the top spot on the Blu-ray and overall media rankings: Wrath of the Titans and 21 Jump Street. Wrath of the Titans, the sequel to 2010's Clash of the Titans, garnered the top spot on the Blu-ray-only chart; the film also enjoyed a 55% Blu-ray market share. Taking into consideration just the HD format, 21 Jump Street couldn't compete, selling 77% as many discs as Wrath to secure the second highest position.
However, while 21 Jump Street came behind Wrath of the Titans in terms of total Blu-rays sold, it won top honors on the overall package media list, where 41% of its total units sold came from Blu-rays. This home media performance marked another victory for the 1980's TV show revamp, which picked up both favorable critical notices when it premiered theatrically last March as well as a surprising box-office take of $138 million (on top of its estimated $42 million budget). That said, though 21 Jump Street beat Wrath of the Titans on this chart, the CGI-heavy action epic was a close second, moving almost 99% as many overall units as the Channing Tatum-starring comedy.
Finally, the third position on the Blu-ray and overall media charts belonged to Twentieth Century Fox's Mirror Mirror. This humorous reimagining of the Snow White legend managed its debut in the top three sales rankings due to savvy counter-programming on Fox's part; Mirror Mirror offered a family-friendly alternative to Wrath of the Titans and 21 Jump Street. The film - which had a 35% Blu-ray market share - sold 70% as many total units as Wrath of the Titans and 46% as many HD copies.
Ugh, "Wrath" of the Titans? Should have been Cash(in) on the Titans. That a B-movie rehash would be #1 doesn't say much for Blu-ray sales this week. And Mirror, Mirror? Oy!
