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Blu-ray Sales, July 16-22: Batman Rises to the Top

Posted July 26, 2012 03:03 PM by Josh Katz

Blu-ray DiscLast week, Warner Bros. and Christopher Nolan's Batman franchise dominated both theatrical and home media markets; The Dark Knight Rises grossed over $165 million at the box office, while its predecessors - Batman Begins and The Dark Knight - rose to the top of the Blu-ray sales rankings. Batman Begins came in at number one with a robust HD market share of 81%, but The Dark Knight did not lag far behind. The Academy Award-winning sequel sold 92% as many Blu-rays as Batman Begins and had an even stronger Blu-ray market share figure of 84%.

Behind the Batman entries at number two was Twentieth Century Fox Home Entertainment's The Three Stooges. The Farrelly Brothers' long-in-development re-imagining of the classic slapstick icons - at one point, they were in talks with Jim Carrey, Sean Penn, and Benicio Del Toro to play the Stooges - garnered the studio a modest success when it premiered last April, earning $44 million on top of its $30 million production budget. On the Blu-ray chart, it sold 62% as many copies as Batman Begins and enjoyed a Blu-ray market share of 34%. While only time will tell if The Three Stooges will endure on home media, its kid-friendly counter-programming certainly helped it compete against the darker Batman features this past week.

However, the overall package media rankings shifted the placement of these three somewhat. On that list, The Three Stooges had a commanding lead at number one; Batman Begins sold 68% as many total units as the Farrellys' comedy, while The Dark Knight could only manage 60% as many units. These figures were a far cry from the Blu-ray-only list, and they also made room for American Reunion, which remained in the top five in its second week of sales, as well as the sci-fi-actioner Lockout, which made its home media debut on the 17th.

Top Ten Blu-ray Sellers for Week Ending 07/22/12:
  1. Batman Begins
  2. The Dark Knight
  3. The Three Stooges
  4. Lockout
  5. Get The Gringo
  6. American Reunion
  7. Mission: Impossible - Ghost Protocol
  8. Wrath of the Titans
  9. Sherlock Holmes: A Game of Shadows
  10. Ice Age: Dawn of the Dinosaurs
Top Five Home Media Sellers for Week Ending 07/22/12 (% of Blu-ray's Market Share Noted):
  1. The Three Stooges (34%)
  2. Batman Begins (81%)
  3. The Dark Knight (84%)
  4. American Reunion (46%)
  5. Lockout (53%)
Top Five Blu-ray 3D Sellers for Week Ending 07/22/12 (Per % of Total Unit Sales):
  1. John Carter 3D (17%)
  2. Clash of the Titans 3D (16%)
  3. Journey 2: The Mysterious Island 3D (13%)
  4. Ghost Rider: Spirit of Vengeance 3D (13%)
  5. Wrath of the Titans 3D (10%)



Source: Home Media Magazine | Permalink | United States [Country settings]

News comments (18 comments)


prkprkprk
 - Jul 26, 2012

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Very interesting to see fairly old catalog titles at the top.

bigkatninja
 - Jul 26, 2012

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Thanks to trade and save everyone was double dipping on the other Nolan Batmans. I know I picked up one of each.

Rainman208
 - Jul 26, 2012

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Intersting week indeed. 46% for American Reunion, pretty good for a comedy. Even 30%+ for Three Stooges is respectable all things considered. I'm waiting for a price drop on Lockout before I grab one. I saw it in theaters found it a fun if predictable popcorn flick. Also glad to see Wrath and Sherlock still in the top 10.

spanky87
 - Jul 26, 2012

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Batman Begins, the best Batman movie.

Lexavi80
 - Jul 26, 2012

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I need a Dark Knight Trilogy box-set on bluray veeeery soon!

erlinmeyer
 - Jul 26, 2012

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I double dipped and bought the steelbooks last week to help Batman and Batman Begins as many others have.

eiknarf
 - Jul 26, 2012

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thelittleprince
 - Jul 26, 2012

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Good to see Lockout and Get the Gringo in the top 5!

scarface16
 - Jul 26, 2012

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Wdm81
 - Jul 27, 2012

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It's surprising that so many people didn't already have these titles. I thought everyone would have them by now. I'm looking forward to the box set, which i will gladly double dip

mredman
 - Jul 27, 2012

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nobody buys DVD's anymore

Batman Begins (81%)
The Dark Knight (84%)

just put a fork in it its done

fdm
 - Jul 27, 2012

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@nredman - More like everybody already had the dvds, figured a blu-ray upgrade was past due.

Deelow537
 - Jul 27, 2012

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Also surprise sooo many please didn't already own it lol They were 1st day buys easily! Just like Rises will be

DetroitSportsFan
 - Jul 27, 2012

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Best Buy's upgrade & save sale makes the BB and TDK Steelbooks $5 each. That helped sales a bit....

Morsoth
 - Jul 27, 2012

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I bought my steelbooks editions yesterday only,at FutureShop (Canada). Too late for any contribution, but I'm glad of that double-dip! They look amazing! Can't wait for TDKR SteelBook and/or the possible Trilogy Box Set.

repete66211
 - Jul 27, 2012

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MikaLove
 - Jul 29, 2012

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Rambaldi47
 - Jul 30, 2012

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I actually don't have Batman Begins on blu-ray. I was going to upgrade, but thought I'd just wait for the boxed set that's going to come out once TDKR hits.


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