For the week ending on August 19th, the biggest home media success was Lionsgate Home Entertainment's new release of The Hunger Games. Produced for a modest $78 million budget, this adaptation of author Suzanne Collins' dystopian science-fiction novel garnered Lionsgate a big win when it premiered theatrically last March - to date, it has grossed over $684 million worldwide, with a domestic total of $407 million - and the film's home media fortunes seem similarly lucrative. The Hunger Games topped both the Blu-ray and overall package media charts and had a Blu-ray market share of 43%. Its sales totals stand as a testament to the feature's popularity; it shot to the top of the rankings despite streeting only one day before the end of the weekly sales window.
With a number two position, Universal Studios' The Lorax maintained its standing in the top three Blu-ray and overall package media sales slots, though it did lose a large share of viewer interest competing against The Hunger Games; looking at the HD format only, where The Lorax had a Blu-ray market share of 37%, the CGI-animated comedy sold only 22% as many discs as The Hunger Games, and the amount of total home media units sold improved only marginally - just 26% as many copies as the PG-13 thriller. That said, The Lorax's appeal, however diminished, certainly evinced the appeal that more family-friendly media can have even when paired against a medium as culturally sweeping as The Hunger Games.
Finally, third place on the HD rankings held the highly anticipated Blu-ray release of Jaws. Newly restored for the format, Jaws performed below expectations because it had to contend with The Hunger Games; director Steven Spielberg's iconic adventure sold 15% as many Blu-rays as The Hunger Games and 7% as many total units. Still, Jaws' home media reception demonstrated that consumers were excited to upgrade the movie in the high-definition era - 94% of its overall copies sold came from the HD platform.
Good to see a great catalog title make it's way to the Top 3, and even an underrated, lesser-known movie make the number 5 spot: The Raid. Great week for new releases, and in the stride again for the coming weeks of more to come after a rather dry July.
Thus, The Hunger Games sold 1,600,000 BD units in its first two days. Jaws moved 240,000 BD units. Lorax in its second week sold a huge 352,000 BD copies. The Raid: Redemption with almost 75,000 BD units sold...not too bad. Sales are starting to Heat up with big boys The Avengers and TDKR coming later this year.
I think Jaws performed pretty well considering its an older title, and most people that were fans already owned it on DVD. The majority of sales were probably upgrades to Blu-ray from DVD. Will The Hunger Games perform that well in 37 years ?
I too am surprised at the 43% marketshare for Hunger Games. I would have bet low 60's or at least high 50's. Maybe it's because a lot of parents got it for their kids dvd player. Not to mention the Blu ray did not include a DVD copy.
Never though I'd be saying that the exclusion of a format I want to be completely replaced could possibly be a reason for a lower than expected Blu Ray performance.