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Netflix Goes Blu-ray Exclusive
Posted February 11, 2008 08:19 AM by Josh Dreuth
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The popular online video rental service Netflix has announced that they have decided to support Blu-ray exclusively for high definition movie rentals. Pointing to the Warner Brothers exclusivity announcement as the main reason for the shift, Netflix will no longer purchase movies in the rival HD DVD format, and once the life cycle for those discs has ended, they will no longer stock the format for rent.
Ted Sarandos, chief content officer for Netflix commented, "The prolonged period of competition between two formats has prevented clear communication to the consumer regarding the richness of the high-def experience versus standard definition. We are now at the point where the industry can pursue the migration to a single format, bring clarity to the consumer and accelerate the adoption of high-def. Going forward, we expect that all of the studios will publish in the Blu-ray format and that the price points of high-def DVD players will come down significantly."
While only a small percentage of Netflix users rent high definition movies, the majority of those who do take advantage of the services are renting Blu-ray. They expect that the shift to a single format will ultimately allow Netflix to provide a better service to those high definition customers.
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Source: Blu-ray.com |
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Relevant for:
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MacDaddyOJack
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Feb 11, 2008
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YEEESSSSSSS! Maybe now they will finally up their inventory! |
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MOONPHASE
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Feb 11, 2008
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lol and here i thought hd-duders only rented their movies from Netflix |
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Silver Spork
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Feb 11, 2008
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Time to pop the cork on the champaign, the end is finally here! |
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darkpoet25
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Feb 11, 2008
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Another nail in the coffin for hd dvd, nice. I'm so glad I didn't buy one of Toshiba's expensive paper weights. |
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Rup_Muk
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Feb 11, 2008
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This is the news I was waiting for.... Woo-Hoo. |
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Irrob
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Feb 11, 2008
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Wow. That's a huge development. |
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Zazou
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Feb 11, 2008
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Excellent news. Another big name falls into line. This should be a big one in terms of customer awareness. |
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groovyone
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Feb 11, 2008
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WOW! That is huge. IS there anywhere left for HD DVD fans to rent from? A few of the Blockbuster store fronts? |
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SpaceDog
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Feb 11, 2008
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As long as they don't go forward and raise monthly prices for people who choose Blu Ray, I'm good. Considering that all the Dudheads who were pissed at blockbuster switched to netflix, this is a particularly good sign. |
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Magic
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Feb 11, 2008
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I agree with Zazou...customer awareness is the big difference with this change. Netflix will be a big help to Blu for this reason. Great news! |
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Able
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Feb 11, 2008
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This is Great news! HDDUD has to be seeing the end now.
I only have eyes for BLU. |
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sAvAgE69
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Feb 11, 2008
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Oh Yeah this hopefully should be the final blow . Great news for Blu! |
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beavis667
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Feb 11, 2008
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Boy, the HD-DVD coffin is running out of room for new nails. |
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E-Dogg
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Feb 11, 2008
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This is huge news!!! Fantastic!!!! |
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Razzy
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Feb 11, 2008
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Huge development. Very nice indeed!! |
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mustang750r
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Feb 11, 2008
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how many nails does hd dvd need to be buried |
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Cyorg
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Feb 11, 2008
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Well, at least HD DVD still has Circle K, and Dollar General.  |
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