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'The Avengers' Lead Blu-ray to a New Revenue Share Record

Posted October 10, 2012 06:37 PM by Tony Sanchez

Blu-ray DiscThe much anticipated Blu-ray release of The Avengers and the direct to home video debut of Batman: The Dark Knight Returns, Part 1 resulted in a new weekly Blu-ray revenue share record. For the week ending 09/30/12, Blu-ray's market share of total package media sales was an all time best 44%. The new mark bested the previous record of 40% established on the week ending 10/08/11, which featured the Blu-ray bow of The Lion King along with the home video release of Fast Five.

Marvel's The Avengers managed an impressive 72% of its total package media sales from the Blu-ray Disc format, a record high for a new theatrical to home video disc release (available for purchase in both formats). Meanwhile, DC Comics was well represented on the Blu-ray sales chart as Batman: The Dark Knight Returns, Part 1 captured 71% of its sales from the HD format. Marvel and DC together, propelled Blu-ray to its new revenue share vs DVD record.

Blu-ray revenue for the week registered a new 2012 high of $88.01 million, and the increase of Blu-ray sales receipts over the same week last year was 101.1%. The record is great, but when will Blu-ray reach that elusive 50% revenue share for the week? Circle sales week 12/4/12 - 12/9/12 in your calendar. The Dark Knight Rises and Finding Nemo make their respective Blu-ray debut on 12/4/2012 and a new weekly disc sales revenue share record of 50% or more could be established.






Source: Home Media Magazine | Permalink | Canada United States [Country settings]

News comments (32 comments)


Jowiko96
 - Oct 10, 2012

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I have a feeling Blu-ray won't be going away for a LONG time. This is a sign of relief from "Streaming is going to take over the world!!!!" Blu-ray wins once again!

John Brune
 - Oct 10, 2012

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I agree with Jowiko69. I'm sick of everyone touting downloads and mobile devices and the cloud as the best way to watch a movie. Blu Ray is the best and thankfully will be the best for a long time--and I don't see DVD going away anytime soon, either!

scorpiontail60
 - Oct 10, 2012

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Hopefully DVD does go away.

DVD quality is so woefully pathetic that even Internet streaming and "TEH CLOUD!!!11" is better quality than DVD's garbage.

the revelator
 - Oct 10, 2012

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I will always prefer a top quality blu-ray physical disc over anything digital. Keep 'em coming.

blu-ray_girl_fan
 - Oct 11, 2012

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At most places, the DVD-only version of The Avengers was priced at $17. The 2D Blu-ray combo pack was $20. Even for people w/o Blu-ray players, it made little sense to buy the DVD-only version.

On top of that, most places were selling the 3D Blu-ray combo pack for $20, too.

Salanderfan
 - Oct 11, 2012

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I agree with Blu-ray sticking around for a long time to come. Until full 1080p content can be streamed anywhere (which will be difficulty for those with slow connection or bandwidth caps) I can't see internet services taking over physical media. It's always nice to have the actual disc so that you can watch it whenever you want.

Glad to see Blu-ray doing so well.

thephantomcat
 - Oct 11, 2012

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tru blu
 - Oct 11, 2012

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Glad to be part of that 72%. I have to agree. I will always choose physical media over download.

Lsnake
 - Oct 11, 2012

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Excellent! This makes me even more happy about buying another 8 BD movies this week. The success and staying power of the format makes me want to invest in it, something I never really wanted to do before in previous formats. But Blu-ray feels like a worthwhile format, offering fantastic quality that will either take a massive amount of diskspace or a huge amount of bandwidth to stream. For me, BD offers the ultimate in entertainment and it's a pure pleasure getting old and new movies on it. Long may you run Blu-ray.

THGhost
 - Oct 11, 2012

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Seriously, who the hell still buys DVDs?

eiknarf
 - Oct 11, 2012

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people still buy DVDs of new releases?

ilovenola2
 - Oct 11, 2012

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I the hell still buy new release dvds--- if it's a classic I want and it's only on dvd. And I'm delighted to see that once again the life-span of the physical format seems to be only strengthening. I have certainly seen some good quality streamings of films in HDX on VUDU. But, for me, it's still the blu-ray DISC that proves the best.

denger76
 - Oct 11, 2012

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DVD is on its way out! Why not pay a few dollars more and get the better P/Q & A/Q from a Blu Ray. Even if you don't have a home theatre system a BD still sounds better on your TV. Now that Blu Ray has arrived as a mainstay what is next? 4K BD's?

erlinmeyer
 - Oct 11, 2012

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people still buy DVDs of new releases?

remember " total package media sales " includes sales to places like Family Home Video, Hastings and Redbox.
not sure if it includes NetFlix

Rainman208
 - Oct 11, 2012

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Awesome news. I remmber when Blu-ray marketshare was in the single digits and the nay sayers were saying Blu-ray would be dead in a couple of years and downloads will be the end all be all. Well downloads can suck it. Physical media/ownership rules. Not only is it the best way to own something you've paid good money for but the quality is FAR superior. Talk about a no brainer.

I'll keep an eye on DKR / Finding Nemo week in Dec as I'm in for both on day 1.

leburn98
 - Oct 11, 2012

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Who still buys DVDs? I know plenty who do. For most it ultimately comes down to cost and the fact that they truly believe there is not a discernible difference between the two formats. Part of the issue is many of these people either do not have their home theater equipment setup properly (using component or RCA instead of HDMI on a 1080p TV) or simply have cheaper equipment. For example I have a 32" LG 720p that I purchased a few years ago primarily for gaming. This LCD TV does not look anywhere near the same quality as the 65" Sony I have in the living room. In fact, there are times where I am hard-pressed to tell the difference myself between an upscaled-DVD and a Blu-Ray on the 32" LG.

Point I am making is if people are not educated to see a difference, then they see no reason to pay more for what they deem to be the 'same movie'. Finally, let's be honest here: How many of us on this site know of a family member or friend who still has their 4:3 or 2.35:1 content stretched because it was not 'filling their screen'. These are the same people who are buying DVDs.

KillTheG1mp
 - Oct 11, 2012

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Why a physical copy owns streaming? I can watch a blu-ray wherever I have access to electricity, to stream you need electricity AND an internet access... There you go, problem solved.

zoodermin
 - Oct 11, 2012

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I bought both Avengers and TDKR and I'm very happy Blu-ray has staying power. Physical media is always better than streaming!

Old Bones
 - Oct 11, 2012

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Whats a DVD ??????

Falaskan
 - Oct 11, 2012

Show comment

Blu Titan
 - Oct 11, 2012

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@ the phamtomcat. Discussion of TDKR is very relevant as its week of release could set another record...In fact, I would bet that TDKR BD will also break The Avengers record of 72% share of all units sold. The Avengers is more of a family movie with very strong appeal for the format (obviosuly). However, TDKR will hit the Blu-ray demographic right on the "sweet spot".

thephantomcat
 - Oct 11, 2012

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I think it's possible that you're right, but no one was talking about TDKR breaking any market share records until now. It kind of reminds me of how no one expected it to make $200 million opening weekend until after the Avengers did. People really should stop counting their TDKR chickens before they've hatched.

Also, I was the one who pointed out the the Avengers broke a market share record. Before I commented last week, the headline only read "The Avengers Tops the Week of ...." And then later confirmed other online publications had confirmed it.

Spaulding
 - Oct 11, 2012

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Download/Streaming is for rentals. Can't put a file on my shelf.

curtistalls
 - Oct 11, 2012

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Blu-Ray FTW!!!!!!!!!!!!!!!!

CyberAthlete
 - Oct 11, 2012

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I'm tired of reading %!!!

I want to know how much did they make in terms of $ on the release day, week and to date.

% only show an incomplete picture.

scorpiontail60:
"Hopefully DVD does go away.

DVD quality is so woefully pathetic that even Internet streaming and "TEH CLOUD!!!11" is better quality than DVD's garbage."

Dude calm down, before blu-rays, and before online streaming in HD, DVDs were the de facto standard way to enjoy movies. And prior to that we had VHS. How quickly we dismiss technology of yesterday whenever we get something new. Sad.

Cinemave
 - Oct 11, 2012

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I wonder what the units sales were...

oyboe
 - Oct 11, 2012

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Now they need to start getting rid of dvds in the combo packs to get a true sense of who is buying blu ray vs dvd.

Mr. Joshua
 - Oct 11, 2012

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@THGhost - WalMart people do, LOL! They totally love the bargain bin. Outside of us home theater enthusiasts, most people watch crappy DVD! No more combo packs go back to blu-ray only with a code to get digital download or ultraviolet. Stop catering to kids riding in the back of an SUV, buy them a kazoo!

thephantomcat
 - Oct 11, 2012

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I like my combo packs. Especially for kids movies. The kids get to handles the DVDs and I keep the Blu-ray safe and sound to perserve for when they're old enough to be nastolgic like I am.

Rich65
 - Oct 11, 2012

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There are some movies and TV shows that may not make it to blu-ray. I plan on continuing to collect classic Doctor Who on dvd.

Simonbergeron
 - Oct 12, 2012

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Still waiting for Avengers's Blu-ray to come down it's whimsically high price or an eventual new and more furnished edition... time will tell... but I'm patient. VERY patient.

DavJohnson
 - Oct 12, 2012

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People keep in mind that althought Blu-ray has it's obvious benefits of superior picture and sound over DVD, not everyone has the finances to re-invest in buying movies over again, plus not every movie is available on Blu ray so there only option is DVD. So let's keep this in mind when you talk down the picture quality of DVD incomparison to Blu-ray.


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