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Blu-ray Sales, October 29-November 4: The Campaign Rallies Top Sales

Posted November 7, 2012 11:53 PM by Josh Katz

Blu-ray DiscFor the week ending on November 4th, Warner Bros' The Campaign topped the Blu-ray-only and overall package media charts. Director Jay Roach's politically-themed comedy did average business when it premiered last summer; the modestly-budgeted title grossed just under $94 million dollars worldwide, a slightly disappointing total given the star power of leads Will Ferrell and Zach Galifianakis. However, marketed against two family-friendly features - Disney's Secret of the Wings and DreamWorks' Madagascar 3: Europe's Most Wanted - The Campaign scored a good counter-programming bump, which included an HD market share of 41%.

Speaking of Madagascar 3: Europe's Most Wanted, that animated comedy came in at number two on the Blu-ray only rankings. The threequel to the Madagascar franchise had a strong box-office take of over $376 million (on top of its estimated $145 million budget) following its release last June, and it has continued to perform strongly since its initial performance on home media three weeks ago. The title sold 78% as many Blu-rays as The Campaign - and 70% as many overall media units - and had an HD market share of 46%.

Finally, number three went to Secret of the Wings. Two weeks ago, this direct-to-video addition to the Tinker Bell franchise outperformed top sellers like Madagascar 3: Europe's Most Wanted, Prometheus, and The Avengers; though no longer at number one, Secret of the Wings still maintained a good foothold in the top five. The film moved 74% as many Blu-rays as The Campaign and had a 32% HD market share, while its total package media scores saw it selling 96% as many total units as The Campaign.

Top Ten Blu-ray Sellers for Week Ending 11/04/12:
  1. The Campaign
  2. Madagascar 3: Europe's Most Wanted
  3. Secret of the Wings
  4. Abraham Lincoln: Vampire Hunter
  5. Prometheus
  6. The Avengers
  7. Cinderella
  8. Magic Mike
  9. Dark Shadows
  10. Rock of Ages
Top Five Home Media Sellers for Week Ending 11/04/12 (% of Blu-ray's Market Share Noted):
  1. The Campaign (41%)
  2. Secret of the Wings (32%)
  3. Madagascar 3: Europe's Most Wanted (46%)
  4. Magic Mike (25%)
  5. Abraham Lincoln: Vampire Hunter (56%)
Top Three Blu-ray 3D Sellers for Week Ending 11/04/12 (Per % of Total Unit Sales):
  1. Avatar 3D (94%)
  2. Rio 3D (21%)
  3. Prometheus 3D (20%)
  4. The Nightmare Before Christmas 3D (17%)
  5. Abraham Lincoln: Vampire Hunter 3D (14%)

Source: Home Media Magazine | Permalink | United States [Country settings]

News comments (1 comments)

Top contributor
Blu Titan
  Nov 08, 2012
Vote plusVote minus Report as inappropriate
Probably the last boring week of Blu-ray sales for 2012. This will speed up with the release of Spidey on Friday .

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