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Blu-ray Sales, May 10-16: Avatar Hangs On (Update)
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Posted May 20, 2010 03:32 AM by Juan Calonge
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 Avatar showed no signs of weakness and comfortably held on to the top-selling spot for the fourth week in a row. According to data from Nielsen VideoScan for the week ended May 16, James Cameron's epic outsold runner-up Legion by over 50%. All three theatrical new releases for the week managed a Blu-ray market share of 30% or more.
Top ten
- (1) Avatar
- • Legion
- • Edge of Darkness
- • Daybreakers
- (4) Iron Man
- (12) Toy Story
- (13) Toy Story 2
- (6) The Dark Knight
- (7) Sherlock Holmes
- (16) Star Trek
Blu-ray percentages
- Legion: 33%
- Daybreakers: 32%
- Edge of Darkness:30%
Overall sales figures
Blu-ray disc revenue: $19.12 million (down 19.27% from the same week last year)
Packaged media sales revenue: $142.59 million (down 32.63% from the same week last year)
Blu-ray revenue share: 13.4%
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Source: Home Media Magazine |
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[Country settings]
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 Top reviewer |
SonOfArathorn
May 20, 2010
Nothing good has come out since really, at least nothing with such broad appeal. I'm happy to see it doing so well.
I hope it keeps going but I think True Blood will topple it, and if not than surely Alice and her Hatter friend will take it down. |
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Top contributor |
mishal
May 20, 2010
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I would love to know how much money James Cameron is getting out of the movie? (Box Office + DVD + blu-ray) |
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Iceman713713
May 20, 2010
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i bet he's getting quite an abundance! |
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Ralfeminem
May 20, 2010
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Well, I mean you also have to figure Amazon has had it for 19.99 since release and pretty much no other "big" new release has been that price point for all but its first 6 days, most have actually been in the 23-27 dollar range. The only title in May that can beat it is Dear John, which I don't think will, so here's looking at Alice in Wonderland to beat the 6 week streak at that time. True Blood is too pricey for alot of people and will wait for the drop, Dear john will outsell it easily SonofArathorn |
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theokbadguy
May 20, 2010
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I give it one more week at the top of the sales chart. Alice in Wonderland should take the #1 spot for a few weeks after its released on the 1st. |
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Top reviewer |
steve1971
May 20, 2010
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Avatar makes it 4 weeks in a row. After watching it I understand why. Can it make it 5 in a row? I bet it will. Excellent movie. |
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Top reviewer Top HT gallery |
simthy-bluray
May 20, 2010
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No-one can beat this movie on SQ/PQ to date. Excellent movie. |
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UTVOL06
May 20, 2010
[QUOTE]simthy-bluray
No-one can beat this movie on SQ/PQ to date. Excellent movie.[/QUOTE]
PQ yes, SQ no. There are other movies with reference SQ that tops Avatar. It's still great, but not the end all best. |
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Top reviewer |
denger76
May 20, 2010
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Just like the movie industry Avatar is taking Blu Ray to a whole new level! |
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Minimejer05
May 20, 2010
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How did Legion beat Edge Of Darkness and Daybreakers!?? |
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aphex
May 20, 2010
@Minimejer05
How could a movie with angels, guns, and Dennis Quaid NOT? |
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reidw
May 20, 2010
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Avatar may be taking BD to a whole new level but what comes next? Frankly a quick look at the list of upcoming BD releases over the next three months leaves me cold. Very little that will generate Avatar level sales. Think of Avatar as an aberration in the market not a trend. BD is great for its PQ and AQ but it is never going to dominate Home Theatre as DVD and/or VHS did. It had to fight off HD DVD for too long and missed its chance. It may in fact be the last physical media format. |
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CandyStalker
May 20, 2010
Not interested in what OTHER people are buying. It's not reliable criteria for quality,
particularly as it pertains to movies. |
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H.C.
May 20, 2010
Hay I live in a small cheese tulip and windmill land at the Northsea and can quit understand a lot (hm) of the english language,but here i'm a bit puzzled.
SQ PQ and AQ what does that mean??
I only know SQ stands for STATUS QUO (the famous in the last century rock group)
PQ stands for Personell Quality and
AQ stands for Anwers Questions.
or am i very wrong here???
Please help me out. |
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Top contributor |
Grubert
May 20, 2010
PQ = picture quality
AQ = audio quality = sound quality = SQ |
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Futureboy
May 20, 2010
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Wow - 30%+ Blu share on the top 3 new releases. Love seeing those percentages each week getting higher & higher! |
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Top reviewer |
Wdm81
May 20, 2010
damn, dark knight is back in the top 10, totally deserved!
Nice to see iron man back in there aswell, i know after i saw iron man 2 for the second time i imediatly re-watched the first film, it appareas as if others (who didn't own the bluray yet) also thought the same |
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Top contributor |
fdm
May 20, 2010
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I didn't buy anything that week (or this week either for that matter). |
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Top reviewer |
SonOfArathorn
May 20, 2010
Reidw - put down the crack pipe.
"Had to fight off HD-DVD for too long and missed its chance" - This quote is going on my wall of shame. Missed its chance.... ha |
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Massacre1
May 20, 2010
I'm glad to see TDK, Star Trek and Iron Man all back in the top 10.  |
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Blu3
May 20, 2010
^^^ and Sherlock Holmes
@ reidw
Dude...you're in denial...not only is it not too late, blu-ray IS taking over the home theater market. 3D will only help further, along with the continued price drops of HDTV's and their market penetration. So will upcoming releases like Iron Man 2, Robin Hood, Prince of Persia, Transformers 3, The Pacific, Life, Salt, and so on. You need to expand your horizons beyond 3 months bud  |
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Top reviewer |
SonOfArathorn
May 20, 2010
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@candystalker - if you're not interested in what other people are buying then don't read the blurbs about what other people are buying. No one forced you to click on the article, and then make a d-bag comment. |
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Scorxpion
May 20, 2010
Dark Knight ,Iron Man still hitting the top ten because Blu-owners is getting bigger and bigger day after day.Prices are playing a big role too.
Robin Hood and Iron Man 2 on BD are going to play a big role wait and see |
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CandyStalker
May 20, 2010
SonOfArathorn: (can't type that with a straight face)
I will continue doing what I do, especially if it irks you to the point where you feel compelled to comment on someone else's comment. Stay in school. |
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Ralfeminem
May 20, 2010
@CandyStalker
It probably erks all of us serious posters. Why comment on something that you shouldn't even read. If you do not care about what people are buying, why even read the news link?? |
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Blu3
May 20, 2010
^^ +1
And do you expect the rest of us to say your name (candystalker) with a straight face? Seriously?
"Not interested in what OTHER people are buying. It's not reliable criteria for quality,
particularly as it pertains to movies."
Who ever said what other people are buying is criteria for quality? These are just sales figures, provided to us in weekly reports. Their only purpose is to track sales, not quality - that's what the movie reviews are for. Maybe you're the one who should stay in school. |
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Top reviewer |
Dorklord
May 20, 2010
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I think reidw needs to check the stats a little more closely... Blu-ray was on the rise even before Avatar! Consumers still like to 'collect' and actually hold (in their hands) a physical product more than he may realize. Blu-ray is going to be around a while... of that I'm certain! |
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reidw
May 20, 2010
88% of the market is still DVD. 12% BD. Please agree with me that more than 12% of the populace has HDTV. In other words lots of people with HDTVs still don't think BD is worth a purchase and are sticking with DVDs. BD is a niche market something like Laserdisc. It appeals to the real videophiles not the "VHS crowd" (i.e the ordinary viewer). As such that means it will be never dominant.
My comment about this being the last packaged format is actually a sad one. I prefer real media and as a collector I've got lots of discs. However sales of discs in general are dropping as more people adopt downloading etc. Look at the BD sales of classic and catalogue films. Not even the never released on disc and beautifully remastered African Queen could raise more than a blip in sales. Other major older titles have also failed to impress financially. I don't think the studios are going to remaster more than a handful of prestige classics on BD.
Moving on to Avatar. It has sold great but as I asked what's next? Is there another BD in the works that will come even close to Avatar's sales? Sure BD will grow but in my opinion it is too late for BD to become the dominant medium.
Thanks to all of you for your rebuttals by the way. I felt much like you a few years ago but have come to my conclusions very reluctantly. I think in a few years you'll all see what I'm trying to tell you. If not its been a good discussion.
-30- |
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Top reviewer |
SonOfArathorn
May 20, 2010
Oh lofty wise man on the hill who hath known for a "few years" what the future holds. We mere mortals bow to your insight.
Reidw your posts are so quoteworthy.. and not in the good way. |
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CandyStalker
May 20, 2010
Ralfeminem (another cringe-worthy "name")
Thank you for setting the record straight as to what I and others who don't agree with your
hive-dictated "opinion" should read.
It's pointless for me to engage a person with a diminished intellect, such as yourself, in a debate pertaining to free speech and spirited discourse.
But, then again, it takes little effort to squash the likes of you
and your alternate screen-name "Blu3" - as in "blew three dudes", I suspect - with something you're decades away from obtaining: rationality.
Not only is it hypocritical to suggest that people should only comment "positively" on a given subject - since I would wager against your private collection of "Twilight" merch that you absolutely do NOT practice what you preach - but it is as unrealistic as me suggesting that people should be required to pass an I.Q. test before being allowed to access the internet.
(I happen to be in favor of such a requirement.)
And thanks for speaking up for the "serious posters". I'm certain this enlightened group that you've fabricated - i.e. your plethora of alternate screen names - feels honoured to have you as their spokeswoman.
Now please do your chores before mommy and daddy get home. Off you go. |
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phatrat1982
May 21, 2010
Candystalker get over yourself dude this is a website where people come to track what Blu Ray is doing, of coarse it is good that sales are up if you think that is bad *you* are the one with low intelligence.
And you and your judging people because of what they like is utter bull*#^&$ |
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Top reviewer |
Stephan.klose
May 21, 2010
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I find it strange that the total of Blu Ray Media sold as compared to last year is down. Especially since the base of installed players has increased dramatically.. |
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thelittleprince
May 21, 2010
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What r u babbling about candystalker?? U r not making any sense! LOL |
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aphex
May 21, 2010
@Stephan.klose
We're only looking at one week of sales. Nothing great came out this week and for all I know something awesome came out last year on this week. I'm not looking into it lol. |
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Ralfeminem
May 21, 2010
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I got a slow day at work, so this week last year major releases were Underworld: Rise of the Lycans and a little title called "Taken". Next week will also be tough as its Paul Blart:Mall Cop, Valkyrie, and My Bloody Valentine 3-D vs. Invictus, Valentine's Day and The Spy Next Door. It should be noted that Taken and Paul Blart were in the top 15 selling titles of the year. Nothing to frown upon BR is here to stay. |
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Blu3
May 21, 2010
@ candystalker
1st, your name "candystalker" sounds like the online name for a registered sex offender. Your name is much worse than mine, so lets not go there.
2nd, I am not "Ralfeminem". 2 different people here genius.
3rd, I believe in freedom of speech and you are welcome to post negative comments about the subject matter; however, you're clearly wrong in assuming that these sales figures have anything to do with "quality". It's obvious you're the one with a low intelligence and you're irritated by it. It's ok, nobody's perfect. Your parents still love you.
4th and last, but not least, you're a tool. Thanks to you and others like you, there's more women out there for me and others like me, so thanks!
Cheers mate
@ reidw
You make a valid point, but you can't deny that the blu-ray market is growing, not only steadily but increasingly as well (obviously you can't see this through weeks with no major releases, but overall that's where the trend is). Sure, it may seem slower than the VHS or DVD times, but the world is different too. First, both VHS and DVD enjoyed times of economic boom where blu-ray has only seen recession and low economics thus far in its young life. Second, neither VHS or DVD required a slew of supporting equipment like blu-ray does (HDTV and potential upgrade of AV equipment). It wasn't that hard to buy a VHS or DVD player and hook it up to your tv back then. Blu-ray needs an HDTV at a minimum, and let's face it, only now are HDTV's becoming affordable to the masses, and that's not all - it's not only about cost, it's also about tv programming - many will not spend thousands on an HDTV and blu-ray player just to watch movies (especially in today's economy), they will only justify that when regular broadcasting offers their favorite shows and channels in HD at about the same cost or slightly higher than regular cable (and they feel safe in their job). And then there's the whole generation thing to consider. Older generations only know how to turn on their antenna tv and change the channel (I'm exaggerating a bit here for the effect, but you get the point). Switching to DVD was complicated enough and forget about how to program a DVR. These older generations may never adopt blu-ray without the help of younger relatives or friends and easy to use equipment. Blu-ray, HDTV's, Fios, etc. are really more of a younger generation type of "thing". All these things combined point to a slower adoption rate, especially in 3rd world markets where the vast population can't afford or keep up with cutting edge. I think that, eventually, what we'll see in the future is blu-ray and hi-def in general as the preferred physical media, along with a slew of downloadable options (also in HD). It will take years to go around the world, but HD and blu-ray are here to stay for a while (hell, even 3D is using it to make a comeback). That's my prediction. We'll see how it pans out. |
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SellmeyourDVD
May 21, 2010
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Has anyone ever heard of the phrase "arguing over the internet is about as affective as throwing a tic-tac at an elephant?" |
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BD4ME
May 21, 2010
"Never argue with a stupid person. They will drag you down to their level and beat you with experience."
And, yay for all new movies being above 30%. |
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