Blu-ray Sales, November 15-21: Avatar Returns

Posted November 25, 2010 03:37 AM by Juan Calonge

According to data from Nielsen VideoScan, Avatar: Extended Collector's Edition was the top-selling title on Blu-ray during the week ended November 21, narrowly outselling A Christmas Carol. In overall packaged media, the places were reversed. The special edition re-release of James Cameron's epic got 50% of its sales from the Blu-ray version, a record for a day-and-date BD release without a bundled DVD copy.

Top ten:

Blu-ray percentage of total sales for new-release titles

Avatar: Extended Collector's Edition: 50%
A Christmas Carol: 37%
The Last Airbender: 36%
Cats & Dogs: The Revenge of Kitty Galore: 21%
Lottery Ticket: 14%

Blu-ray sales figures

Blu-ray sales revenue: $36.11 million (down 23.58% year on year)
Packaged-media sales revenue: $193.42 million (down 25% year on year)
Blu-ray market share: 18.6%

Source: Home Media Magazine | Permalink |

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News comments (16 comments)

Top contributor

mishal

Nov 25, 2010

Poor James Cameron. He is drowning with money.

Top reviewer

nathanp

Nov 25, 2010

How in the world did Airbender crack the top 3? Christmas really is a time for miracles!!

brazilduluwita

Nov 25, 2010

The Last Air Bender ... on top 3?. How on earth that was possible?.

moviebuffed

Nov 25, 2010

Maybe just maybe my day one purchase of this was the one that put it at 50% hmm

Bearjew

Nov 25, 2010

Air bender sucked a$$

Minimejer05

Nov 25, 2010

Cant believe Avatar took the top spot even though it was a rerelease with more features.

Wow Scott Pilgrim fell hard.

L-Rouge

Nov 25, 2010

Gutted. The store that I picked up the Extended Collectors Edition of Avatar, had a crushing 30% off all Blu-Ray the very next day after its release. The price on it was a solid 30 dollars cheaper anyway, so it would have been a great buy..Owell, thats life.

I would like to insert a "Rant" emote right here

mredman

Nov 25, 2010

Blu ray is doing very good business

Top reviewer

Wdm81

Nov 25, 2010

It's no suprise avatar took top spot, The movie may have it's haters but theres no doubting that a huge chunk of the population loved the film and will eat up anything related to it

I'm a fan of the film so I would have bought this set regardless but it really is an amazing Package, and defenetly up there in terms of best release of 2010 (Cameron should be happy by years end since the Alien set is also likley to win several best of awards)

psickmusic

Nov 25, 2010

“OMG! I have to ‘get back to Pandora’ because I'm miserable with my own life and like to imagine I live there with all the Na’vi”

Top reviewer

monkeyjb1988

Nov 25, 2010

No surprise about Avatar's return to number one. Now it's more deserved. Great news. Glad to see Beauty and the Beast, Toy Story 3, and How to Train your Dragon are still top ten, seeing as Toy and Dragon were some of the best films of 2010 and Beast...well, that's just tops.

Happy Thanksgiving.

Top reviewer

DragosC

Nov 25, 2010

Great movie. Glad to see the Pacific among the top there too. No clue how Last Airbender got there though. Movie was ok, but not that great.

Chaotic

Nov 25, 2010

Yay, go Airbender!

Frozenpinky

Nov 25, 2010

The Last Airbender was amazing, as is M. Night! I'm only kidding of course. We all agree M. Night has slipped of late

moviecriticsonline

Nov 25, 2010

Grown Ups made the top 10? ....that film should of been a Lifetime Channel special, it wasn't that good.
It had a B movie feel to it.

Post Prod

Nov 25, 2010

Happy to at least see Scott Pilgrim in the top 10 at all.

Love it or hate it, it's the only film on the list where the filmmaker tried to actually take story telling into a new paradigm. and while it's fun to say Avatar is simply Pocahontas cross bred with Smurfs and crapped onto a really expensive 3D camera, it's the freaking Godfather compared to the Last Airbender.