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Netflix Goes Blu-ray Exclusive
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Posted February 11, 2008 08:19 AM by Josh Dreuth
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 The popular online video rental service Netflix has announced that they have decided to support Blu-ray exclusively for high definition movie rentals. Pointing to the Warner Brothers exclusivity announcement as the main reason for the shift, Netflix will no longer purchase movies in the rival HD DVD format, and once the life cycle for those discs has ended, they will no longer stock the format for rent.
Ted Sarandos, chief content officer for Netflix commented, "The prolonged period of competition between two formats has prevented clear communication to the consumer regarding the richness of the high-def experience versus standard definition. We are now at the point where the industry can pursue the migration to a single format, bring clarity to the consumer and accelerate the adoption of high-def. Going forward, we expect that all of the studios will publish in the Blu-ray format and that the price points of high-def DVD players will come down significantly."
While only a small percentage of Netflix users rent high definition movies, the majority of those who do take advantage of the services are renting Blu-ray. They expect that the shift to a single format will ultimately allow Netflix to provide a better service to those high definition customers.
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Source: Blu-ray.com |
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MacDaddyOJack
Feb 11, 2008
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YEEESSSSSSS! Maybe now they will finally up their inventory! |
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 Top contributor |
MOONPHASE
Feb 11, 2008
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lol and here i thought hd-duders only rented their movies from Netflix |
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Silver Spork
Feb 11, 2008
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Time to pop the cork on the champaign, the end is finally here! |
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darkpoet25
Feb 11, 2008
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Another nail in the coffin for hd dvd, nice. I'm so glad I didn't buy one of Toshiba's expensive paper weights. |
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Rup_Muk
Feb 11, 2008
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This is the news I was waiting for.... Woo-Hoo. |
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Irrob
Feb 11, 2008
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Wow. That's a huge development. |
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Zazou
Feb 11, 2008
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Excellent news. Another big name falls into line. This should be a big one in terms of customer awareness. |
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groovyone
Feb 11, 2008
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WOW! That is huge. IS there anywhere left for HD DVD fans to rent from? A few of the Blockbuster store fronts? |
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SpaceDog
Feb 11, 2008
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As long as they don't go forward and raise monthly prices for people who choose Blu Ray, I'm good. Considering that all the Dudheads who were pissed at blockbuster switched to netflix, this is a particularly good sign. |
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Magic
Feb 11, 2008
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I agree with Zazou...customer awareness is the big difference with this change. Netflix will be a big help to Blu for this reason. Great news! |
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Xerious
Feb 11, 2008
stfu...
is this the STAKE through the heart now?? DIE HD DUD DIE!!! where's the official statement though? link?
edit: here you go http://biz.yahoo.com/ap/080211/netflix_blu_ray.html?.v=1 |
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Able
Feb 11, 2008
This is Great news! HDDUD has to be seeing the end now.
I only have eyes for BLU. |
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sAvAgE69
Feb 11, 2008
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Oh Yeah this hopefully should be the final blow . Great news for Blu! |
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beavis667
Feb 11, 2008
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Boy, the HD-DVD coffin is running out of room for new nails. |
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E-Dogg
Feb 11, 2008
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This is huge news!!! Fantastic!!!! |
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Razzy
Feb 11, 2008
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Huge development. Very nice indeed!! |
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mustang750r
Feb 11, 2008
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how many nails does hd dvd need to be buried |
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Cyorg
Feb 11, 2008
Well, at least HD DVD still has Circle K, and Dollar General.  |
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jcdDigix
Feb 11, 2008
I was expecting that to happen. It was just a matter of time. Hddvd has been dead since the day
BLU-RAY showed up on the market. Long live BLU! |
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FormallyHDDVD
Feb 11, 2008
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Dang, didn't think they would do that but makes since. Better rent up the HD DVD exlusives before they run out i.e. Matrix Trilogy. Actually, any word on that coming to blu ray? |
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dseedm
Feb 11, 2008
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Another nail in da coffin for HD! |
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tru blu
Feb 11, 2008
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This is monumentus. This has to be the beginning of the end for HD DVD. |
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UTVOL06
Feb 11, 2008
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Why can't Toshiba just give up and join Sony in producing Blu-ray players? All they are doing is making their financial situation worse..they are already dead and just don't wont to admit it. |
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tru blu
Feb 11, 2008
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A big dominio comes crashing down. How is HD DVD gonna even try and spin this in it's favour?? |
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hubcityrider
Feb 11, 2008
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Wow!!!. Does the bad news ever stop coming for the other team? |
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ezcobar411
Feb 11, 2008
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If I didn't prefer to actually own the movies I watch, I would definitely sign up for the service now. |
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GreatWhite83
Feb 11, 2008
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paramount will be next, the last to leave hd-dvd will be Universal, all i can say is Parawho? and Uniwhat? better start planning to join blu ray with avc and lossless audio if they want any blu ray business |
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DocNovak
Feb 11, 2008
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hahaha. All the HDDUD fans kept saying Blockbusters announcement was pointless because they all used Netflix. Now what are they going to say? |
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Barion
Feb 11, 2008
The good news keeps rolling in. I've been getting Blu-rays from Netflix for a couple weeks now and I love it.
Do you ever feel like all this good news is like piling it on...running up the score against the other side? Yeah, me neither. Woot! |
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Johk
Feb 11, 2008
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Another big one!!! I'll never get tired of this! |
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bkbluray
Feb 11, 2008
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Wow! Great news to wake up to this morning. This is a HUGE step! |
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bbg
Feb 11, 2008
Way to go Blu-ray! First Blockbuster, now NETFLIX. This news has definitely taken away my "case of the Mondays"  |
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ibeetle
Feb 11, 2008
Two things. First, I am a little surprised. There has been much written about how Netflix has always
been leaning a little Red.
Second, I wonder if this is why they recently changed their EULA. I got a eMail over the weekend
stating I should re-read the License Agreement because changes had been made. Unfortunately, it
is 12 pages long and written by a room full of Lawyers.
Anyway, now that retailers such as Blockbuster, FYE, and now Netflix have gone Blu the question
remains for HD DVD supports; Universal and Paramount can release their entire library of films on
the faltering format, but if there are no retailers that carry it how are you going to get it?
Hey! Lets all go over to High Def Digest and see how red the HD DVD supporters are, and how they
are spinning this in a positive way. |
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bkbluray
Feb 11, 2008
If Universal and Paramount want to release their entire libraries on a dead format, I say let them.
But I can almost guarantee that they're in talks right now to go Blu. (almost  |
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bluwillwin
Feb 11, 2008
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Yeah but havent you heard HD DVD is on a comeback-they will win! I just know it. I believe it and because I believe it it will happen! |
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maineventer44
Feb 11, 2008
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Maybe now Paramount will excute their excape clause in their HD-DUD contract. When they relize that nobody at Net-Flix will be buying there CRAPPY movies!!! |
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KretzJ
Feb 11, 2008
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WELCOME to Monday Morning! Sweet! I was happy to hear about all the foreign publishers moving to Blu-Only but this is a great way to start the week! BTW - there is an official posting on the NetFlix.com website at http://netflix.mediaroom.com/index.php?s=43&item=265 |
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CptGreedle
Feb 11, 2008
WOW! Awesome news to come to work to! It was worth 12° weather for this.
Now where will the HD-DVD fanbois rent their movies? |
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Blu Titan
Feb 11, 2008
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This sends a clear message to the entire industry that Blu-ray is the winner! The dominoe pieces are falling! |
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Malosch78
Feb 11, 2008
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Come on Toshiba ... give it up. Start buiding blu-ray-players ;-) |
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CassilineKnight
Feb 11, 2008
Thats pretty huge...
Now if a major retailer announces that its going Blu-ray exclusive then I'm definitely convinced that HD DVD is dead. |
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jk1138
Feb 11, 2008
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What are we doing making the coffin out of nails now? Just to make sure they know it is the end! |
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haushausman
Feb 11, 2008
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I was thinking HD-DVD still had a 20:1 chance at co-existence... now I wouldn't even give it a 100:1 chance at survival. |
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ESUNintel
Feb 11, 2008
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HD-DVD is getting crushed : ) |
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TruBlu2
Feb 11, 2008
Big News, hddud has lost its foothold in nearly the entire rental market. hahahah
Must say, it couldn't have happened to a nicer bunch of people. hehe
This is a nice quote: While only a small percentage of Netflix users rent high definition movies, the majority of those who do take advantage of the services are renting Blu-ray. They expect that the shift to a single format will ultimately allow Netflix to provide a better service to those high definition customers.
and another: "The prolonged period of competition between two formats has prevented clear communication to the consumer regarding the richness of the high-def experience versus standard definition. We are now at the point where the industry can pursue the migration to a single format, bring clarity to the consumer and accelerate the adoption of high-def. |
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Robert Siegel
Feb 11, 2008
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This really is big news, and I really hope that now Netflix will start ordering more copies so there aren't any more "very long wait" on the rental queue. I think this was the most painful blow to hd-dvd since Warner. It's also great because we are closer to only ONE format, it is rightfully blu. |
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Guinness7
Feb 11, 2008
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Maybe they will start stocking more copies of blu titles now. |
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BLU_BOY02
Feb 11, 2008
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F*cking aye!!!!! that's awesome... Paramount/Universal/Toshiba must be sh*tting bricks right now!!! whooooooooo hoooooo! I just let go of netflix last month too... blu-ray waiting list was way too long... hopefully they'll step it up with their blu-ray library and i'll consider getting back with'em. |
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king911
Feb 11, 2008
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did this will effect the weekly sale or Netflix it did not effect the sales numbers? |
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Joe Cain
Feb 11, 2008
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whoa-oh, domino...roll me over, Romeo... |
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DAMNSAM77
Feb 11, 2008
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biggest news since the warner defection! This is a huge blow for the HDDVD camp, hopefully Blockbuster "Online" makes a similar statement soon. They always replicated everything Netflix did, and even though both companies are doing pretty bad, it always seemed that Netflix had the upper hand, while Blockbuster online always followed suit with everything Netflix did. So if that happens, then about the only store you can get HDDVD's would be Hollywood Video...Enough said right there. |
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Rainman208
Feb 11, 2008
Now we really need to get our profile 2.0 players to market ASAP. It could look bad for Blu if the less tech savy masses hearing all the Blu exclusive news run out and buy the cheapest Blu player they can find (anyone who works in retail knows joe six-pack always goes for the cheapest) and it will be a profile 1.0 and they'll have problems. HDD says some guy Is sueing Samsung for not backing their playback issue plagued 1200 player. After working so hard to bring HD awareness to the people we don't need to piss them off with $400-$500 obsolete players. And Joe six-pack is not going to buy a video game system to watch movies on.
Think about explaining to a soccer mom who wants to play Ratatouille for her 5yr old why a $400 video game system is what she should buy. All I can say is get ready for the deer in headlights look. |
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Elandyll
Feb 11, 2008
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That is a nail .. but it's one big M.. F... Nail |
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bkbluray
Feb 11, 2008
@Rainman208
This argument has been had over and over again. The fact is, the players are currently selling very well at their $400-500 prices. There would be absolutely no incentive to lower the price currently. Rest assured, we will see sub-$300 players (probably 1.1) by the end of this calendar year.
Just make sure that people do not buy the Samsung 1200 player |
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that1guystudios
Feb 11, 2008
Netflix too huh?
I can't wait until Paramount and Universal announce Blu-Ray support.
I think we'll see it by the end of the year for sure...at least once all the 30-90 day return window policy passes at all local retailers.
Just long enough for the poor confused consumer that bought a player during the holiday shopping season, or used their money right after the holidays to buy one.
I USED to be format neutral...until I dealt with Toshiba's customer service to repair my unit...
let me tell you...they suck.
So now that the two major movie rental providers
NetFlix and Blockbuster are only going to provide Blu-Ray, that's IT for me!!!
I sold all my HD-DVD's and my player last week in my OWN fire sale.
Goodbye, little Toshiba!
As I've said before I had no specific devotions to a format...only to film.
But now after I've seen how the HD-DVD camp treats it's customers....
and now that I've seen just how little they value honest
business practices and tactics (Selling the players for $150 and advertising
HD-DVD as the future at 25% market share...meanwhile companies
dump them left and right? I mean come on!)
I'm just waiting for a lawsuit so that I can take part in the legal action. :-)
I've been waiting to say this for a long time, and Netflix gave me the courage... :-)
my heart now only bleeds Blu. |
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Robert Siegel
Feb 11, 2008
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I think this might just be the one that finally turns a head at Universal and Paramount! |
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Chuey
Feb 11, 2008
Wow this is big, HD-DVD has almost lost their entire rental market. I feel bad for Toshiba... no I am not, they have lost the war and couldn't face the facts and keep making ways to delay the Hi-def media adoption. 
What are they going to do now? Start their own online HD-DVD rental business like they did with the hardware I imagine.  |
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Rike255
Feb 11, 2008
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Wow this is great news indeed!! |
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juanleche
Feb 11, 2008
quick everyone rent hdvds and scratch the hell out of them, lets end this now!!!!!
joking don't actually do this |
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marinelife9
Feb 11, 2008
HD-DVD has lost studios both foreign and domestic.
They've lost retail sales outlet space to showcase catalog titles to try to bring in revenue.
They've lost both major rental channels in the US.
The PS3 sales are going to pickup more and more this year.
The HD-DVD release schedule is anemic for the first quarter of the year.
They have more people returning players than buying them from retailers.
And to top it off they have Ken Graffeo leading them. |
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thespindoc
Feb 11, 2008
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Holy Cow! No more nails required....this is shovel time...lets bury HDDVD already! |
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ibeetle
Feb 11, 2008
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It has been almost 6 hours sense this news broke and no word of it on High Def Digest or in their Forums. They are so in denial. |
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Doobiewah
Feb 11, 2008
I'm looking forward to this....some blu-ray titles have taken forever to be available through netflix. I'm hoping this means they will expand their stock.
Bye, Bye red! |
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Joon
Feb 11, 2008
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As I keep saying, Universal & Paramount, YOUR ON DECK!!! |
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Scorxpion
Feb 11, 2008
Ladies and Gentlemen;
Netflix Choose BD and Blu-ray because i used my power and bought a couple BD of Montreal Quebec through a friend there today received them.
What a great news having my BD today and Netflix going BD exclusively.
Outstanding news and i'm happy for you north americans users...A complete domination one after another.
Congratulations |
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ibeetle
Feb 11, 2008
@Doobiewah--
I hope you are right. I was thinking the same thing. Right now Netflix has to buy 5 copies of X title on
each format. Hopefully, this now means they will be buying 10 copies on Blu-ray.
I am sure Netflix could care less who is winning. They are looking at this from a business stand point.
Now they have to buy two formats (standard and Blu-ray) as opposed to buying three.
Look for Blockbuster to go completely Blu (both retail and online) inside 90 days. |
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PS3-Playb3yond
Feb 11, 2008
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Whoa! This is BIG. A huge amount of people rent from Netflix although it may not be as huge as Blockbuster but still this is a great boost. |
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moverob
Feb 11, 2008
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That's it: Game over! The way the dominos keep falling in favor of Blu, I think Universal and Paramount will go at least format-neutral very quickly now, much sooner than I originally thought. Netflix and Blockbuster are the two major rental companies, and with both of them now having gone Blu, all remaining support for the "other format" will crumble very, very soon. Thank you, Netflix! |
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Rainman208
Feb 11, 2008
bkbluray
I think you misunerstood me a little. I wasn't saying the prices wouldn't go down. I'm saying that someone new to HD and doesn't understand the whole profile 1.0, 1.1, 2.0 stuff like us who've been here from the beginning will just buy the cheapest Blu player he/she can find it will likley be a 1.0 or 1.1 then when the Jones' next door get a 2.0 player for Christmas later this year Joe might think "damn, I just bought my player a few months ago and my player can't do that WTF?"
That's my concern. Now that's it's just about over for HD-DVD let's make things as easy as possible for the new BLU adopters by having a final spec player on the market. That way the only question will be how fancy do you want it? |
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groovyone
Feb 11, 2008
@MOONPHASE
I am aware Blockbuster is Blu Exclusive, however their first few (250?) HD renting storefronts still had HD DVD at one point.
Also, if you are going to PM someone, maybe you should make sure you can receive PMs so they can reply. You are currently set up to NOT accept PMs. |
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visual0ne
Feb 11, 2008
I started out purple buying both a PS3 and a 360 add-on. Initially planning to rent both formats
on Netflix and just watch any movie available in high definition. The more I learned about the 2
formats the more I finally began to see that BD seemed to have the most positives. So I dumped
my 360 add-on on my brother in-law for $50 a week before they slashed the the prices on them.
Luckily having purchased only one HD-DVD. It was a combo disk (fast and Furious Tokoyo Drift)
so I feel like the luckiest man out there for not buying into HD-DVD too heavily for it seems now
their format is truely dead and I got out just in the nick of time! Hahahahahahaha. Completely
Blu now. Let the releases begin! I am ready to spend some money. |
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nathanp
Feb 11, 2008
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This is BIG! It can't be much longer now. |
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Top reviewer |
ogscorpion
Feb 11, 2008
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Another week, another excellent BLU news! I'm a big Netflix subscriber and this is definitely a big win for our camp. |
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Top contributor |
yspkrk
Feb 11, 2008
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Great news! Great start of a new week!! |
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Top reviewer |
bhampton
Feb 11, 2008
Awesome!
Die HD DVD, Die. |
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tricky
Feb 11, 2008
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Fuck yea; it's about time! I'm hoping they increase their Blu-ray inventory as well! Give it up HD DVD! Universal, Paramount, and Weinstein, time to follow suit; get your ass in gear. The future is Blu! |
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kaliraver
Feb 11, 2008
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Man this game is has been so over this is just somebody making more fools out of themselves (Toshiba, Paramount & Universal). They will be hated by the rest of the industry and they will not forget these bonehead moves they made with almost killing HDM. |
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bajor27
Feb 11, 2008
I'm Canadian so netflix doesn't apply to me, but I see this as a pretty big announcement. Way to go netflix.
hopefully for all you netflixers, all the would be hd-dud purchases for them will turn into extra blu purchases so you can get your stuff even quicker. |
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Iain
Feb 11, 2008
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you have to dig for this story on highdefdigest.com...they must be pissed |
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Nerdkiller likes BD
Feb 11, 2008
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This is great. Call the fat lady, tell her to sing, hammer that nail with the hundred or so other ones cos that online rental service will cause Toshy, M$, Para and The "U" to hold their breath until they turn purple...then blu (well not M$, they'll go into downloads for holding their breath too long and get brain damage), aha ha ha! |
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kubrick
Feb 11, 2008
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So how much more does HD need to give up the ghost? |
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mji245
Feb 11, 2008
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oh man now where can hd dvd fans rent their movies |
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rbanke
Feb 11, 2008
http://img252.imageshack.us/img252/17/nfrh4.jpg
there we go.... |
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saljr
Feb 11, 2008
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ViVa Blu-Ray, I can hear HD FanBoys playing there violin. |
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never$$hort
Feb 11, 2008
Any HD-DUD fanboys who cant see the writing on the wall now must either be:
A) mentally disturbed
B) mentally disturbed!! |
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BluWave
Feb 11, 2008
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I agree with Mustang750r, There has been like 20 nails since Warner alone. Just need Universal or Paramount to hammer in the last dagger. Go Big Blu |
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ogscorpion
Feb 11, 2008
Pravin from HDDVD.com is probably now pissing off his pants hearing this news. From one of his past posts, he is a big Netflix costumer who rents HD DUD flicks. HAHA! I wonder where he goes from here. I don't see him posting it yet on his DUD site as he has to find alternative online site that will rent HD DUDs (which I think is close to none).
HD DUD flicks has only one place to go....99c Store, along the trash bag section aisle. LOL! |
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JT_Designer
Feb 11, 2008
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This is fantastic news! Now both Blockbuster and Netflix back Blu-ray exclusively! This dumb format war should be over soon. |
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Top contributor |
Shin-Ra
Feb 11, 2008
Much respect for Ted Sarandos.
One format going forward: Blu-ray. Let's end this. |
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BluFett
Feb 11, 2008
OH DAMN!
Thank You Netflix |
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tron3
Feb 11, 2008
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Not exactly what I wanted, but it makes for great Birthday news. |
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techyted
Feb 11, 2008
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I love my Netflix, proud member since 2001. |
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Top contributor |
crystal_sun
Feb 11, 2008
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ouch to hd-dvd my co-worker is hd-dvd exlcusive and he rents from them a lot..ouch. |
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JT_Designer
Feb 11, 2008
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The HD-DVD fanboys must be crying today! There is no other way for them to spin this news. HAHAHA. |
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Dew
Feb 11, 2008
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Bond007
Feb 11, 2008
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Great news!!! Maybe it won't take three weeks anymore for me to get a Blu-ray movie. |
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MuG
Feb 11, 2008
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He[[ yea. great news. netflix rocks. |
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nennew
Feb 11, 2008
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I am glad the war is ending as I have been Blu since my first PS3 christmas 2006. Now since the BOGOS seem to be gone I just wish the format would really catch fire and we can again get some movie deals. I have some must have titles coming up for release but short of Amazon's discount nothing in the way of real specials. |
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Excalibur-king
Feb 11, 2008
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Time to see my paper weight i mean h dud player. |
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TheEnd187
Feb 11, 2008
Lol where are the DuDers going to rent movies from now? lol this is excellent
Knock Knock
Whose There?
its us
Us Who
Warner,Porn, and Netflix
Welcome to the Blu side |
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patsman12
Feb 11, 2008
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Right On! I thought I saw some HD DVD's in the half off bin at the Dollar Store! |
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ibeetle
Feb 11, 2008
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I guess that "Save HD DVD Petition" to Warner Brothers did not work out for them. |
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MissingPiece
Feb 11, 2008
Dew,
As much as I'd LOVE to believe that GamersThought story, it lacks a solid source. But, no doubt, it will be true someday. |
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Blu machine
Feb 11, 2008
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Great news! It could, however; cause a slight temporary rise in HD-DuD sales as the option to rent is now diminished. That being said, I see no major releases this week or next so I foresee a 85:15 or better week coming. |
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Darth_Bane
Feb 11, 2008
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this is great news, with netflix customer knowledge should skyrocket quickly now. death to HD-DUD. |
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Iceman713713
Feb 11, 2008
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Wow! Huge news and it's excellent! Just another nail in the coffin for HD-DVD. Finally the end is near! |
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Tizflizz
Feb 11, 2008
YESSSSSSSSSSSSSSSSSSSS!!!!!!!!!!
Go Blu!!!!!!!!!!!!! |
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Top reviewer Top contributor |
that1guystudios
Feb 11, 2008
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Yeah, hopefully this means that Netflix will actually start STOCKING the Blu-Rays better. They always seem to be checked out. Of course...maybe it's because they can't keep up with the demand! :-) |
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Denzelio
Feb 11, 2008
I suppose if HD DVD doesn't go begging the BDA for a payout soon to giveup then they will get nothing! as all retailers will give up on HD Super DUD themselves.
muhahahahahahaha  |
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U4K61
Feb 11, 2008
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Another downer for DUD. When are you guys going to call it quits? |
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Top contributor |
saginawjuggalo
Feb 11, 2008
I always thought Blu-ray would be the best choice for rental due to one fact, and one fact alone... Scratch Resistance! HD DVD seems a more prone to scratches when compared to DVD.
But Netflix needs to get their act together and stock more Blu.. until that moment comes, I won't be coming going back to them anytime soon... I hate waiting a month or more just for a new release :-/ |
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VEGAZ5
Feb 11, 2008
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i've always believed in blu-ray !! HEY MIKEY BAY bring transformers to blu-ray post haste !! |
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Top reviewer |
lildon24
Feb 11, 2008
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The War is Over!!! HD-DVD a.k.a. Dead Horse is gone |
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BluNinja
Feb 11, 2008
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Nice HD-Dud guys have no where to go, best buy is turning there backs on HD-dud along with other retailers and now Netflick. What can they say now? How can Hd-dud guys spin this story? they can't it's over and they need to realize it. |
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gambare
Feb 11, 2008
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This is not a nail in the coffin, it's parking lot pavement over the tomb of the HDDuD |
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Top reviewer |
kuliddar
Feb 11, 2008
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As many other recent news, this one is going to hurt. More than others I think. Bad day for HD-DVD camp hehe Netflix and Best Buy favors blu on the same day.....oh la la! |
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batty1
Feb 11, 2008
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And Netflix will categorize their Blu-ray library into three sections: Short Wait, Long Wait, and Very Long Wait. Sorry, you have to be a Netflix customer to appreciate the humor (pain). |
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JT_Designer
Feb 11, 2008
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Poor HD-DUD owners. They will now have drive many miles to find a store that sells HD-DVD movies when you can walk to a corner blockbuster store and rent Blu-ray. Awww. |
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Gotdablus
Feb 12, 2008
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So...does this mean I will continue to see "Very long wait" under every new release I put into my Queue or will they increase their selection, therefore less wait time? |
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BLU RULES ALL
Feb 12, 2008
Great news for Blu. Netflix is a big player in movie rentals. With them on our side, this war should be
over soon. |
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